What users are saying about
Top Rated
93 Ratings

WordPress

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1896 Ratings
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

WordPress

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1896 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

WordPress

If you need a website, WordPress should be on your list. The only exception to that would be a large ecommerce site. I wouldn't recommend WordPress to someone who does hundreds of sales per day via their ecommerce platform. Yes, there are add-ons and plugins that can do it, but you can also mop your floor with your cat. Why do that? There are other platforms that specialize in ecommerce and do it so much better.But if you need a social blog, B2B or B2C lead gen, a non-profit, a membership site, a community bulletin board, news site, arts and music or just a simple about me type of website, WordPress is the perfect platform for you. It's so very popular, that it's not going anywhere. It is a platform that will be supported as long there are websites on the internet! You really can't go wrong. Even if you wanted to do an ecommerce site on WordPress, you can. I just would urge you to look at another solution.
Dave Moll profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
WordPress
WYSIWYG email editor
Adobe Campaign
7.5
WordPress
Dynamic content
Adobe Campaign
8.1
WordPress
Ability to test dynamic content
Adobe Campaign
8.4
WordPress
Landing pages
Adobe Campaign
7.7
WordPress
A/B testing
Adobe Campaign
6.9
WordPress
Mobile optimization
Adobe Campaign
7.7
WordPress
Email deliverability
Adobe Campaign
8.7
WordPress
List management
Adobe Campaign
8.4
WordPress
Triggered drip sequences
Adobe Campaign
7.5
WordPress

Lead Management

Adobe Campaign
6.8
WordPress
Lead nurturing
Adobe Campaign
7.4
WordPress
Lead scoring and grading
Adobe Campaign
7.2
WordPress
Data quality management
Adobe Campaign
6.5
WordPress
Automated sales alerts and tasks
Adobe Campaign
6.2
WordPress

Campaign Management

Adobe Campaign
7.4
WordPress
Calendaring
Adobe Campaign
7.5
WordPress
Event/webinar marketing
Adobe Campaign
7.3
WordPress

Social Media Marketing

Adobe Campaign
8.0
WordPress
Social sharing and campaigns
Adobe Campaign
8.1
WordPress
Social profile integration
Adobe Campaign
7.8
WordPress

Reporting & Analytics

Adobe Campaign
8.0
WordPress
Dashboards
Adobe Campaign
8.4
WordPress
Standard reports
Adobe Campaign
8.3
WordPress
Custom reports
Adobe Campaign
7.2
WordPress

Platform & Infrastructure

Adobe Campaign
7.6
WordPress
8.5
API
Adobe Campaign
8.0
WordPress
8.5
Role-based workflow & approvals
Adobe Campaign
8.4
WordPress
Customizability
Adobe Campaign
8.1
WordPress
Integration with Salesforce.com
Adobe Campaign
7.5
WordPress
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
WordPress
Integration with SugarCRM
Adobe Campaign
6.3
WordPress
Internationalization / multi-language
Adobe Campaign
WordPress
8.5

Security

Adobe Campaign
WordPress
8.5
Role-based user permissions
Adobe Campaign
WordPress
8.5

Web Content Creation

Adobe Campaign
WordPress
8.2
WYSIWYG editor
Adobe Campaign
WordPress
7.7
Code quality / cleanliness
Adobe Campaign
WordPress
8.1
Admin section
Adobe Campaign
WordPress
8.3
Page templates
Adobe Campaign
WordPress
7.8
Library of website themes
Adobe Campaign
WordPress
8.6
Mobile optimization / responsive design
Adobe Campaign
WordPress
8.6
Publishing workflow
Adobe Campaign
WordPress
8.3
Form generator
Adobe Campaign
WordPress
8.0

Web Content Management

Adobe Campaign
WordPress
8.7
Content taxonomy
Adobe Campaign
WordPress
8.4
SEO support
Adobe Campaign
WordPress
8.4
Bulk management
Adobe Campaign
WordPress
8.3
Availability / breadth of extensions
Adobe Campaign
WordPress
9.3
Community / comment management
Adobe Campaign
WordPress
9.0

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • WordPress is an open source software. Open source software provides awesome features which make it easy to use, modify and build upon. You can make your website the way you want it to be
  • There are many Content Management Systems (CMS) available but WordPress is a popular one. It is a free and open source, the large number of developers making it popular.
  • The thing which I like about WordPress is its simplicity and usability you don't have to be an expert to use WordPress everything is already set up you just have to install the plugin and there you go
Danish Mirza Baig profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • One of the major advantages of WordPress is it is an open source software but sometimes it becomes its disadvantage since it is an open source it is always at the target of hackers especially if the codes have been written by someone else.
  • When you install lots of plugins the website becomes laggy or stutters it takes time to complete the process.
Danish Mirza Baig profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
WordPress9.3
Based on 35 answers
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Mathew Riexinger profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
WordPress9.0
Based on 13 answers
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
Sharon Hurley Hall profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
WordPress9.5
Based on 3 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Martin Aranovitch profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
WordPress8.6
Based on 2 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Martin Aranovitch profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
WordPress8.0
Based on 10 answers
With WordPress, it's important to differentiate between support for the application itself, and support for third-party components that integrate with WordPress like "plugins" (functionality) and "themes" (web design templates).The WordPress application provides free support via an online community of general users and technical experts (e.g. developers). This support is mostly related to reporting bug fixes, security vulnerabilities, etc., which then get reviewed by the core development team for possible implementation and resolution in the next or a future version upgrade.Most of the problems users experience with WordPress, however, tend to come from third-party plugins and themes causing conflicts or errors. These are developed by a range of different providers, developers, designers, amateur coders, etc. and so the level of support varies. Just like "apps" for mobile devices, there are developers who create robust solutions that play well with everything else on your device and they provide excellent support to users, and there are "fly by the seat of their pants" developers and/or marketers who rush out software that is really "buggy", or they don't have a great customer support structure in place to handle issues and provide solutions quickly (or at all).I gave the rating of 8/10 in this case, because if you focus on the support you can expect to receive for "core" WordPress-related issues only (e.g. bugs or vulnerabilities in the software), there is no dedicated WordPress support "representative" that will directly assist you or manage your case - it's an open source community. And if you focus on the support you can expect to receive for third-party plugins and themes, then that varies greatly depending on who the plugin or theme developer is, and whether you are using a free or premium plugin or theme
Martin Aranovitch profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
WordPress10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Lori Berkowitz profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
WordPress6.7
Based on 9 answers
You can create custom RSS and XML to export content from previous CMS' and import this into Wordpress.
Adrian Fraguela profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
I have not used other products like WordPress. I know there are many CMS available, but WordPress is the best I don't have to use other Content Management System. It's a great platform and if anyone uses it he/she will not prefer working on other platforms.
Danish Mirza Baig profile photo

Scalability

No score
No answers yet
No answers on this topic
WordPress10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Martin Aranovitch profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • There is no negative impact on my business. I would say it has helped me learn many things. Now I can create websites on my own and I can help others when it comes to creating a website.
Danish Mirza Baig profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

WordPress

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordPress More Information