What users are saying about

Adobe Campaign

Top Rated
90 Ratings

WordPress

Top Rated
1806 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

WordPress

Top Rated
1806 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

WordPress

Wordpress is a CMS that adapts to everything. You can create complex and beautiful websites on any topic or for any purpose. If you have programming knowledge, you can increase your capabilities even more, creating custom plugins with the functions you need specifically. I would not recommend it for small sites with static information as it is usually a bit heavy.
Enio García profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
WordPress
WYSIWYG email editor
Adobe Campaign
7.3
WordPress
Dynamic content
Adobe Campaign
7.9
WordPress
Ability to test dynamic content
Adobe Campaign
8.2
WordPress
Landing pages
Adobe Campaign
7.9
WordPress
A/B testing
Adobe Campaign
7.0
WordPress
Mobile optimization
Adobe Campaign
8.4
WordPress
Email deliverability
Adobe Campaign
8.6
WordPress
List management
Adobe Campaign
8.2
WordPress
Triggered drip sequences
Adobe Campaign
7.5
WordPress

Lead Management

Adobe Campaign
6.9
WordPress
Lead nurturing
Adobe Campaign
7.5
WordPress
Lead scoring and grading
Adobe Campaign
7.2
WordPress
Data quality management
Adobe Campaign
6.6
WordPress
Automated sales alerts and tasks
Adobe Campaign
6.3
WordPress

Campaign Management

Adobe Campaign
7.4
WordPress
Calendaring
Adobe Campaign
7.5
WordPress
Event/webinar marketing
Adobe Campaign
7.3
WordPress

Social Media Marketing

Adobe Campaign
8.1
WordPress
Social sharing and campaigns
Adobe Campaign
8.2
WordPress
Social profile integration
Adobe Campaign
7.9
WordPress

Reporting & Analytics

Adobe Campaign
7.7
WordPress
Dashboards
Adobe Campaign
8.3
WordPress
Standard reports
Adobe Campaign
8.1
WordPress
Custom reports
Adobe Campaign
6.9
WordPress

Platform & Infrastructure

Adobe Campaign
7.6
WordPress
8.6
API
Adobe Campaign
8.1
WordPress
8.4
Role-based workflow & approvals
Adobe Campaign
8.5
WordPress
Customizability
Adobe Campaign
8.0
WordPress
Integration with Salesforce.com
Adobe Campaign
7.9
WordPress
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
WordPress
Integration with SugarCRM
Adobe Campaign
6.4
WordPress
Internationalization / multi-language
Adobe Campaign
WordPress
8.7

Security

Adobe Campaign
WordPress
8.3
Role-based user permissions
Adobe Campaign
WordPress
8.3

Web Content Creation

Adobe Campaign
WordPress
8.2
WYSIWYG editor
Adobe Campaign
WordPress
8.1
Code quality / cleanliness
Adobe Campaign
WordPress
8.2
Admin section
Adobe Campaign
WordPress
8.5
Page templates
Adobe Campaign
WordPress
7.7
Library of website themes
Adobe Campaign
WordPress
8.7
Mobile optimization / responsive design
Adobe Campaign
WordPress
8.5
Publishing workflow
Adobe Campaign
WordPress
8.2
Form generator
Adobe Campaign
WordPress
7.7

Web Content Management

Adobe Campaign
WordPress
8.6
Content taxonomy
Adobe Campaign
WordPress
8.4
SEO support
Adobe Campaign
WordPress
8.4
Bulk management
Adobe Campaign
WordPress
7.8
Availability / breadth of extensions
Adobe Campaign
WordPress
9.3
Community / comment management
Adobe Campaign
WordPress
9.1

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • The strongest point of Wordpress is to develop professional sites in a short time, without the need to know complicated programming languages. It also has an extensive free documentation available on the web and has the largest community of users worldwide.
  • The control panel is large and intuitive to manage new pages, menus or any detail of the web.
  • The integration with mobile devices is total, it can be visualized perfectly in any type of device, it is something totally fundamental and mandatory in these times.
Enio García profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • You have to be careful when installing templates that are cracked, most likely leaving a security hole in your website that allows hackers to send spam and damage your website.
  • The issue of Wordpress security has always been a problem. It is the main target of attack by hackers, so you have to be aware almost daily updates to be protected.
  • The website may be slower than one that is developed without CMS.
Enio García profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
WordPress10.0
Based on 36 answers
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Mathew Riexinger profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
WordPress9.0
Based on 13 answers
It is very good, but again, if you are not familiar with content management or websites in general, there is likely some time to get up to speed.
Shelle Pourmanafzadehardabili profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
WordPress9.5
Based on 3 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Martin Aranovitch profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
WordPress8.6
Based on 2 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Martin Aranovitch profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
WordPress8.0
Based on 10 answers
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
No photo available

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
WordPress7.0
Based on 1 answer
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
WordPress10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Lori Berkowitz profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
WordPress6.7
Based on 9 answers
It was much easier than expected! Other than the initial data transfer, it was an amazingly smooth and easy process.
Lori Berkowitz profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
The installation of Wordpress is much simpler than its competitors. It is also very easy to use. Content management is very intuitive and the number of templates is superior to any CMS that you have tested. The documentation is very extensive and the technical support could not be better. For me, it is the best CMS in the market and for something it is the most used in the world.
Enio García profile photo

Scalability

No score
No answers yet
No answers on this topic
WordPress10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Martin Aranovitch profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • From the point of view of the investment, this software has had a totally positive impact on my business since it is a free software and the initial investment is minimal, there will only be operating expenses for hosting and domain. The benefits obtained are many, especially in SEO positioning.
  • Fully recommended, low initial investment and with proper marketing you can get great profits.
  • The cost of the initial investment may be higher if you opt for the purchase of a premium template. This I would recommend for web a little more complex and need a very professional look. In my case as a developer it is an investment since the final product can be sold in a much larger amount and thus gives me a greater profit margin.
Enio García profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordPress

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details