What users are saying about
105 Ratings

WordPress

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Top Rated
1984 Ratings
105 Ratings
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Score 7.6 out of 101

WordPress

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Top Rated
1984 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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WordPress

I believe WordPress is well suited for all websites, except those of major corporations. In my estimation, if you have fewer than 500 employees your website should be on WordPress. The other exception to this rule is if you are a one- or two-man shop and have no technical aptitude. In that case you may want to use a competing CMS software package that is easier to learn.
Ben Beck profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
WordPress
WYSIWYG email editor
Adobe Campaign
7.5
WordPress
Dynamic content
Adobe Campaign
8.1
WordPress
Ability to test dynamic content
Adobe Campaign
8.4
WordPress
Landing pages
Adobe Campaign
7.7
WordPress
A/B testing
Adobe Campaign
6.9
WordPress
Mobile optimization
Adobe Campaign
7.6
WordPress
Email deliverability
Adobe Campaign
8.7
WordPress
List management
Adobe Campaign
8.4
WordPress
Triggered drip sequences
Adobe Campaign
7.5
WordPress

Lead Management

Adobe Campaign
6.8
WordPress
Lead nurturing
Adobe Campaign
7.3
WordPress
Lead scoring and grading
Adobe Campaign
7.2
WordPress
Data quality management
Adobe Campaign
6.4
WordPress
Automated sales alerts and tasks
Adobe Campaign
6.2
WordPress

Campaign Management

Adobe Campaign
7.4
WordPress
Calendaring
Adobe Campaign
7.5
WordPress
Event/webinar marketing
Adobe Campaign
7.3
WordPress

Social Media Marketing

Adobe Campaign
7.9
WordPress
Social sharing and campaigns
Adobe Campaign
8.1
WordPress
Social profile integration
Adobe Campaign
7.8
WordPress

Reporting & Analytics

Adobe Campaign
8.0
WordPress
Dashboards
Adobe Campaign
8.4
WordPress
Standard reports
Adobe Campaign
8.3
WordPress
Custom reports
Adobe Campaign
7.2
WordPress

Platform & Infrastructure

Adobe Campaign
7.6
WordPress
8.5
API
Adobe Campaign
8.0
WordPress
8.5
Role-based workflow & approvals
Adobe Campaign
8.3
WordPress
Customizability
Adobe Campaign
8.2
WordPress
Integration with Salesforce.com
Adobe Campaign
7.4
WordPress
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
WordPress
Integration with SugarCRM
Adobe Campaign
6.3
WordPress
Internationalization / multi-language
Adobe Campaign
WordPress
8.4

Security

Adobe Campaign
WordPress
8.5
Role-based user permissions
Adobe Campaign
WordPress
8.5

Web Content Creation

Adobe Campaign
WordPress
8.2
WYSIWYG editor
Adobe Campaign
WordPress
7.7
Code quality / cleanliness
Adobe Campaign
WordPress
8.1
Admin section
Adobe Campaign
WordPress
8.3
Page templates
Adobe Campaign
WordPress
7.8
Library of website themes
Adobe Campaign
WordPress
8.6
Mobile optimization / responsive design
Adobe Campaign
WordPress
8.6
Publishing workflow
Adobe Campaign
WordPress
8.4
Form generator
Adobe Campaign
WordPress
8.1

Web Content Management

Adobe Campaign
WordPress
8.7
Content taxonomy
Adobe Campaign
WordPress
8.4
SEO support
Adobe Campaign
WordPress
8.5
Bulk management
Adobe Campaign
WordPress
8.3
Availability / breadth of extensions
Adobe Campaign
WordPress
9.2
Community / comment management
Adobe Campaign
WordPress
9.0

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
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  • It is constantly being improved, with new features added, because of the community code-sourcing aspect.
  • Security vulnerabilities are continually being patched to keep it secure.
  • It has the best plugin repository, by far. So, anytime you have a needed new feature for your website, there is usually a plugin that already exists to allow you to do what you're wanting.
Ben Beck profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
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  • While one of the strengths of WordPress is the ability to change your site without coding, the ability to manually edit core files can be a weakness, as users can break the site without knowing what they are doing. However, there is plenty of online help so you can avoid this.
  • Not all WordPress themes and plugins work as intended or play nicely together. This may not be because of WordPress itself, but can cause issues. It pays to do some research before installing something new.
  • An issue which is less common now is pasting content from Word and having strange characters appear when the post is published. Recent updates seem to have solved that problem, but if you are running an older version of the software, it's worth upgrading. Upgrading is also good for security.
Sharon Hurley Hall profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
WordPress9.3
Based on 35 answers
WordPress has never let me down... all the people I serve have benefitted from it in some measure. Until I see something else come along that can compete with its long list of accomplishments and advanages, I feel no compulsion to 'go shopping'.
Dan Oblak profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
WordPress9.0
Based on 13 answers
WordPress is very easy. If your quick at picking things up, just having a look round the WordPress dashboard and going through the menu options will teach you allot. If you need a bit more help, then there are many free tutorials, videos and support forums out there to get you started.
Lyndsay Moon profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
WordPress9.5
Based on 3 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Martin Aranovitch profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
WordPress8.6
Based on 2 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Martin Aranovitch profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
WordPress8.0
Based on 10 answers
Considering that almost all support for WordPress is done by volunteers, I believe the support is amazing. Friendly and helpful community members and contributing developers spend a lot of time in the forums answering questions and solving problems.
Lori Berkowitz profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
WordPress10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Lori Berkowitz profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
WordPress6.7
Based on 9 answers
This is not WP's fault. It was the implementation plan or rather lack thereof. Have a plan, communicate it clearly to leadership. Be willing to change focus of effort as user experience indicates.
Al Schoneman profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
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I've used some of the free blogging platforms such as Blogspot, WordPress.com and Weebly. You don't have the same control over your files and website like you do with a self-hosted WordPress site. I migrated over to WordPress.org and never looked back. I've worked on some client sites who were moving over from mundane static html sites and there's such a huge difference in the amount of connection they are getting from using WordPress. I personally love that so many other products and services interface with WordPress, such as email marketing services, schedulers, shopping carts, etc. It makes sense to me to use it
Rebecca Olkowski profile photo

Scalability

No score
No answers yet
No answers on this topic
WordPress10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Martin Aranovitch profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Feature Adding: Reacting to a market situation requires speed. WordPress enables me to instantly react accordingly.
  • Content Adding: I can post instantly from my phone, laptop, ipad or any computer connected to the internet. It's that easy!
  • Productivity: There's no way to describe how much time I save using WordPress other than to tell you that I can do more designing, editing, writing, value-adds using WordPress is less time than I ever have been able to with other content management systems. Literally saving me 5-6 hours per day, more than doubling my productivity.
Erik Blair profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

WordPress

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordPress More Information