Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Salesloft
Score 7.7 out of 10
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Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.
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Yesware
Score 8.3 out of 10
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Yesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.
We evaluated Outreach, ToutApp, PersistIQ, Yesware, insidesales.com and HubSpot. Salesloft and Outreach were by far the best tools offering all the features we needed as a sales development team. There was very little to differentiate between them, but Salesloft's simple …
Salesforce is much more efficient when it comes to direct outreach and sending emails. The one component at Yesware that does out perform Salesloft is the tracking capabilities- Yesware was accurate and could track attachment and exactly what they were locking at and for how …
We used Yesware prior to using SalesLoft and in comparison, I wouldn't go back to Yesware. SalesLoft is easier to use and gives us a lot more options. Though SalesLoft has issues with call quality at times, Yesware was much, much worse. We looked into quite a few sales …
SalesLoft is by far the best I have used. I've used Yesware before for email templates. I've also used Salesforce for CRM Management and very basic emailing (copy and paste). Yesware was good because it allowed us to store email templates, but the biggest negative was that we …
My organization selected SalesLoft. I used Outreach at a previous employer, and I found it very difficult to navigate. There were many automations to choose from and various call dispositions when using the built-in dialer, but it wasn't very user friendly. I was in charge of …
We used to be a XANT/Yesware shop and were disappointed with the experience because multiple sets of fields were required for streamlined activity reporting and the babysitting needed for administration of 2 applications. We compared Outreach to SalesLoft when moving to Sales …
we used Yesware mainly to create template emails and to see the opening of our emails. SalesLoft is winning by far as the product is much more complete, allows more automation, calendar functionality and so on. Our company selected SalesLoft because it was recommended to us and …
A little different as Marketo is much more marketing faced and tailored to email campaigns, but the ease of use SalesLoft offers is unrivalled between the two.
Honestly, both Marketo and HubSpot offer great tools that get the job done well - similar to SalesLoft. But if you have Salesforce as your CRM, SalesLoft is your best option for optimizing the customer experience across your own account and sales teams. From lead management to …
We have not used any alternatives to date. In a previous role, I used a built-in automation tool into Salesforce itself that ran cadences based on activity levels. The personalization was lackluster, and contacts could easily see it was a nurture stream and did not choose to …
We did not evaluate any other solutions, however, there are tons of other sales engagement platforms like Outreach (very similar) or less advanced solutions that are more focused on early stage startups with lower sales stack budgets. We went with SalesLoft based on positive …
They're similar enough products, but SalesLoft seemed a bit more fleshed out and robust. The support team for SalesLoft is also great and really responsive, something that went into our evaluation. Honestly, part of the reason was that they're a company based out of Atlanta …
Yesware is much more efficient than its competitors and gives much more real-time results compared to SalesLoft for example that in my experience has lagged. Yesware is much more dynamically priced as well which makes it easy to fit any business's needs. We selected Yesware for …
I evaluated both Yesware and SalesLoft. I found that SalesLoft offered a ton of additional features that weren't necessary for our needs and had a price point to reflect the additional functionality. Yesware fits our needs with its product offering and price.
Yesware is extremely limited in functionality compared to something like SalesLoft, which is a much more comprehensive tool. We originally moved to Yesware from SalesForce Inbox and Engage as that did not offer the flexibility to deploy templates and was much more cumbersome …
Our team evaluated Salesloft, Saleshandy, RightInbox, and Boomerang. We felt that the Yesware integration with GMail was simple and unobtrusive. While none of these tools integrate directly with our CRM, Yesware's ability to upload contacts via .csv files helped ease that pain …
Yesware is much more reliable compared to others. The tracking feature is the most outstanding feature of this software which is not provided to the same extent by other software. Users can track each and every email, whether email has been opened or not, which device has been …
Yesware is comparable to both products listed above. I think that Outreach does a better job at allowing you to set up follow up tasks and reminders for future outreaching efforts. Yesware is better for sending out higher volume of emails at one single time. Yesware has better …
Yesware's main benefit versus the 3 other apps that we use/have used are the ease of use and stability - it performs well while not overloading users with a ton of options.
RelateIQ and Marketo are great sales platforms, but are not so great at managing one's inbox. They are also pricy. Nudgemail and Followupthen are decent (but not better than Yesware) at managing one's inbox, while also lacking in Yesware's mailmerge and other sales-driven email …
I prefered Yesware over ClearSlide. Much cleaner functionality, however yesware does not have the screensharing capabilities that ClearSlide has. I find that Outreach although it has glitches, is much cleaner when looking to track stats regarding drip campaigns.
Adobe Marketo Engage is an excellent tool for hosting registration forms and sending out tokenized emails based on a particular person's information within your database. For example, if someone attends an event or webinar and indicates that they'd like to learn more about your product, then Adobe Marketo Engage can easily trigger a specific email template to that person that will be personalized with tokens about them. The pixel tracking that can be applied to any web page is also very helpful. If you want to focus on a more 1:1 type of follow up with a Lead, then the automated emails are not going to be as useful.
I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
It works for my company and my problems. If you need a Sales CRM you can go for higher-end products that will give you what Yesware gives along with other stuff. Wherein we had specific problems we wanted to solve. -We needed a solution for a smaller team within our bigger sales team. -We needed a solution to be easy to use point and click and did not require any setup. -We needed to have a better solution to YAMM.
It keeps all of our very important lead data in one place. It's very flexible, allows us to do a lot of different things around list building and segmentation. It deploys our email campaigns for us and it's also where our landing pages are built. So it does a lot of the things that we need to do from a data and deployment perspective.
Tracking open rates, link click rates, and reply rates. This allows us to compare different templates in order to see which allows for the most interactions and meetings set directly from email engagement.
Seeing exactly when someone opens an email and whether it is in their normal location. Also if they are opening on a mobile device versus a computer to be able to organize the set up of the email in a more beneficial way.
Being able to save Templates for Mail Merges to avoid the duplication of effort that other mass email systems utilize.
Adobe Marketo Engage crashes a lot or freezes. We don't have many users and less than 300k contacts so there's no reason it should ever crash.
It's really expensive! It would be nice to pick which features we want a la cart versus being stuck paying more for a feature and not using the others in the package.
Because of our integration with Dynamics, we had to use a 3rd party tool called Scribe for field matching. No one at Adobe will help us now that we have a 3rd party tool
Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)
SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
I like the product, but due to the limitations I don't love it. I'm curious to revisit other options, particularly in lieu of Yesware's recent price increases (although I'm on a legacy plan). Some of my challenges to be browser related (I'm on an older computer) -- I'll have to see how things go when I receive my new computer. If the glitches (especially with regard to tracking accuracy and send later feature) go away, I'd be much more inclined to renew
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
Yesware is easy to setup and get connected in existing systems. We were able to get started sending the day we puchased our subscription because of the addon for Gmail and easy connection to our CRM. It's also very easy to use in the day to day, kicking off campaigns and seeing their status to as about as easy as it gets. I have not concerns about usability
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
Because it deserves this rating. The features and functionality provided are great. Our Sales team is very satisfied with this software as it integrates very well with our other software like Outlook, Salesforce, etc. Yesware provides great follow up with customers, which is essential for sales. Meeting scheduling is also flawless.
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Adobe Marketo Engage is one of the best email sending platforms I have worked with, because there is so much you can do on a lead scoring area and also then connect this to other platforms such as Salesforce. It allows for seamless reporting and working alongside sales colleagues. We chose Adobe Marketo Engage because it allows for more sophisticated audience segmentation and management of ongoing large scale nurture flows across a number of complex criteria.
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
All of these tools do what Yesware does, and more; but Yesware does the follow-up email portion best, in my experience. It is reasonably priced and is regularly adding new functionality to make it a sticky license for us to have. Yesware does not have predictive analytics or a particularly strong dialer solution, but it does provide team-wide and template efficacy tracking, and a basic dialer.
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
Is it the dialer, or the leadership? You decide.
But the leadership also changed the dialer - so maybe it's both?
I think net positive ROI from generating meetings that lead to closed deals. Ultimately very difficult to quantify the ROI since it is essentially automating a lot of the manual prospecting done by BDRs/AEs - so ROI is likely higher than just that quantifiable number around deals closed.
