What users are saying about
2 Ratings
29 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 9.3 out of 101

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern profile photo

Feature Rating Comparison

Ad Campaigns

Adobe Media Optimizer
ownerIQ
8.5
Ad deployment
Adobe Media Optimizer
ownerIQ
9.0
Display advertising
Adobe Media Optimizer
ownerIQ
9.0
Ad display and retargeting segmentation
Adobe Media Optimizer
ownerIQ
9.0
Sequence targeting
Adobe Media Optimizer
ownerIQ
7.0

Ad Reporting & Analytics

Adobe Media Optimizer
ownerIQ
9.4
Ad performance reports
Adobe Media Optimizer
ownerIQ
7.0
Ad conversion tracking
Adobe Media Optimizer
ownerIQ
10.0
Ad attribution reporting
Adobe Media Optimizer
ownerIQ
10.0
Cross-channel ad management
Adobe Media Optimizer
ownerIQ
10.0
Ad forecasting and optimization
Adobe Media Optimizer
ownerIQ
10.0

Pros

Adobe Media Optimizer

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo

ownerIQ

  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern profile photo

Cons

Adobe Media Optimizer

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
No photo available

ownerIQ

  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

ownerIQ

No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

ownerIQ

No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

ownerIQ

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

ownerIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

ownerIQ

No answers on this topic

Return on Investment

Adobe Media Optimizer

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available

ownerIQ

  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern profile photo

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ownerIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison