What users are saying about
39 Ratings
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Score 8.2 out of 101
26 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Kenshoo Infinity Suite

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Kenshoo Infinity Suite
Role-based user permissions
Dynamic Tag Management
10.0
Kenshoo Infinity Suite

Tag Management

Dynamic Tag Management
7.6
Kenshoo Infinity Suite
Tag library
Dynamic Tag Management
5.0
Kenshoo Infinity Suite
Tag variable mapping
Dynamic Tag Management
6.8
Kenshoo Infinity Suite
Ease of writing custom tags
Dynamic Tag Management
8.1
Kenshoo Infinity Suite
Rules-driven tag execution
Dynamic Tag Management
8.4
Kenshoo Infinity Suite
Tag performance monitoring
Dynamic Tag Management
8.4
Kenshoo Infinity Suite
Improved page load times
Dynamic Tag Management
9.0
Kenshoo Infinity Suite
Mobile app tagging
Dynamic Tag Management
8.0
Kenshoo Infinity Suite
Library of JavaScript extensions
Dynamic Tag Management
7.1
Kenshoo Infinity Suite

Data Management & Integrity

Dynamic Tag Management
7.0
Kenshoo Infinity Suite
Event tracking
Dynamic Tag Management
9.0
Kenshoo Infinity Suite
Mobile event tracking
Dynamic Tag Management
9.0
Kenshoo Infinity Suite
Data distribution management
Dynamic Tag Management
7.0
Kenshoo Infinity Suite
Universal data layer
Dynamic Tag Management
9.0
Kenshoo Infinity Suite
Automated error checking
Dynamic Tag Management
1.0
Kenshoo Infinity Suite

Ad Network Integration

Dynamic Tag Management
Kenshoo Infinity Suite
5.8
Data Transfer
Dynamic Tag Management
Kenshoo Infinity Suite
6.2
DSP integration
Dynamic Tag Management
Kenshoo Infinity Suite
5.5

Ad Campaigns

Dynamic Tag Management
Kenshoo Infinity Suite
5.5
Ad campaign creation
Dynamic Tag Management
Kenshoo Infinity Suite
5.7
Ad deployment
Dynamic Tag Management
Kenshoo Infinity Suite
5.6
Display advertising
Dynamic Tag Management
Kenshoo Infinity Suite
5.4
Ad display and retargeting segmentation
Dynamic Tag Management
Kenshoo Infinity Suite
5.4
Sequence targeting
Dynamic Tag Management
Kenshoo Infinity Suite
5.1

Ad Reporting & Analytics

Dynamic Tag Management
Kenshoo Infinity Suite
7.2
Ad dashboards
Dynamic Tag Management
Kenshoo Infinity Suite
6.9
Ad performance reports
Dynamic Tag Management
Kenshoo Infinity Suite
7.0
Ad conversion tracking
Dynamic Tag Management
Kenshoo Infinity Suite
6.6
Ad attribution reporting
Dynamic Tag Management
Kenshoo Infinity Suite
7.0
Cross-channel ad management
Dynamic Tag Management
Kenshoo Infinity Suite
8.6
Ad forecasting and optimization
Dynamic Tag Management
Kenshoo Infinity Suite
7.0

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.
  • Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.
  • Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up.
Jonathan Warner profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Kenshoo's budget management tool is not designed for small monthly budgets in competitive areas. The daily budget with adjust itself to be greater than your highest CPCs. If your bids are high with a small budget, it will over pace every month.
  • If your bids are higher than your daily budget you are not able to make bulk changes using their tools. If you try, it will kick back the upload with errors, and it will not be completed. This is another example of why their tools are not designed for high bid clients with smaller budgets.
  • We had several issues with turn over of account managers. Our first account manger was not well trained and provided bad advice/information. Due to the improper training, we incorrectly setup countless accounts. It was not until we received a new account manager were these issues addressed.
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Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Kenshoo Infinity Suite7.8
Based on 3 answers
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.
Matt Howarth profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - specifically regarding the amount of time we had spent using Facebook Power Editor
Jonathan Warner profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Positive increases on ROI for our clients' SEM campaigns.
Kieran Dunn profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details