What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

UberTags

4 Ratings
Score 10 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

UberTags

  1. Are you currently running a lot of scripts on the website?
  2. Does it take a long time to get DevOps to implement and push scripts live?
  3. When a script is live and doesn't work, how long does it take to troubleshoot it and push the fix live?
  4. Do you frequently change or add scripts to the website?
  5. Are you looking to improve your page load speed?
If any of these are current challenges, UberTags is well-suited to resolve those needs.
Harrison Jones profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
UberTags
Role-based user permissions
Dynamic Tag Management
10.0
UberTags

Tag Management

Dynamic Tag Management
7.7
UberTags
Tag library
Dynamic Tag Management
5.0
UberTags
Tag variable mapping
Dynamic Tag Management
7.1
UberTags
Ease of writing custom tags
Dynamic Tag Management
8.3
UberTags
Rules-driven tag execution
Dynamic Tag Management
8.4
UberTags
Tag performance monitoring
Dynamic Tag Management
8.4
UberTags
Improved page load times
Dynamic Tag Management
9.0
UberTags
Mobile app tagging
Dynamic Tag Management
8.0
UberTags
Library of JavaScript extensions
Dynamic Tag Management
7.1
UberTags

Data Management & Integrity

Dynamic Tag Management
7.0
UberTags
Event tracking
Dynamic Tag Management
9.0
UberTags
Mobile event tracking
Dynamic Tag Management
9.0
UberTags
Data distribution management
Dynamic Tag Management
7.0
UberTags
Universal data layer
Dynamic Tag Management
9.0
UberTags
Automated error checking
Dynamic Tag Management
1.0
UberTags

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Very simple and easy-to-use UI
  • Compatible with just about any third-party script out there
  • Excellent customer support
Harrison Jones profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • No support for Google and Bing Webmaster Tools verification codes
Harrison Jones profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
UberTags10.0
Based on 1 answer
  • The customer support is great. Any time I have a question that is not already answered by their extensive support libraries, their support team gets back to me quickly and always helps me accomplish what I'm trying to do
  • You can't beat the price vs functionality
  • The tool is frequently improved
  • It's all-around the easiest tag management solution to use that I've seen.
Harrison Jones profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
UberTags is both very inexpensive and easy to use. One of the biggest challenges with Google Tag Manager is that it is very difficult to use. Implementation is very complex, there's not much automation to it, and it doesn't really save much time in the long-run. TagMan is a great alternative to UberTags, but I found that UberTags is much easier to use, provides the same functionality, and comes with a much lower price tag.
Harrison Jones profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • Improved workflow
  • Quicker testing to production with scripts
  • Improved page load speeds
Harrison Jones profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

UberTags

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details