What users are saying about

AdRoll

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73 Ratings
2 Ratings

AdRoll

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73 Ratings
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Score 7.6 out of 101
2 Ratings
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Score 7 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

PubMatic

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
PubMatic
Data Transfer
AdRoll
7.7
PubMatic
DSP integration
AdRoll
7.4
PubMatic

Ad Campaigns

AdRoll
7.9
PubMatic
Ad campaign creation
AdRoll
8.2
PubMatic
Ad deployment
AdRoll
8.4
PubMatic
Display advertising
AdRoll
8.3
PubMatic
Ad display and retargeting segmentation
AdRoll
8.1
PubMatic
Sequence targeting
AdRoll
6.4
PubMatic

Ad Reporting & Analytics

AdRoll
7.0
PubMatic
Ad dashboards
AdRoll
7.6
PubMatic
Ad performance reports
AdRoll
7.4
PubMatic
Ad conversion tracking
AdRoll
6.5
PubMatic
Ad attribution reporting
AdRoll
6.8
PubMatic
Cross-channel ad management
AdRoll
7.4
PubMatic
Ad forecasting and optimization
AdRoll
6.1
PubMatic

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
No answers on this topic

Cons

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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PubMatic1.0
Based on 1 answer
We have already cancelled.
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Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about tracking via Google Analytics (GA) as AdRoll as spot-on reporting and what you see in AdRoll does reflect nearly identical to what GA shows.
Stefanie Cash profile photo
We regret using PubMatic and are happy with our choice to move forward onto a better company.
No photo available

Return on Investment

  • Overall adroll was not effective for my industry segment but that may not apply to you
  • Very costly CPMs you have to watch out for
  • You need to monitor where your ads are displayed
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  • Increased problem areas
  • Decreased productivity.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PubMatic

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details