What users are saying about

AdRoll

70 Ratings

PubMatic

2 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

PubMatic

2 Ratings
Score 7 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

PubMatic

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
PubMatic
Data Transfer
AdRoll
7.5
PubMatic
DSP integration
AdRoll
7.2
PubMatic

Ad Campaigns

AdRoll
7.8
PubMatic
Ad campaign creation
AdRoll
8.1
PubMatic
Ad deployment
AdRoll
8.4
PubMatic
Display advertising
AdRoll
8.2
PubMatic
Ad display and retargeting segmentation
AdRoll
8.1
PubMatic
Sequence targeting
AdRoll
6.3
PubMatic

Ad Reporting & Analytics

AdRoll
6.9
PubMatic
Ad dashboards
AdRoll
7.5
PubMatic
Ad performance reports
AdRoll
7.4
PubMatic
Ad conversion tracking
AdRoll
6.5
PubMatic
Ad attribution reporting
AdRoll
6.7
PubMatic
Cross-channel ad management
AdRoll
7.3
PubMatic
Ad forecasting and optimization
AdRoll
6.0
PubMatic

Pros

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
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No answers on this topic

Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
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  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
PubMatic1.0
Based on 1 answer
We have already cancelled.
No photo available

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
We regret using PubMatic and are happy with our choice to move forward onto a better company.
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Return on Investment

  • Overall adroll was not effective for my industry segment but that may not apply to you
  • Very costly CPMs you have to watch out for
  • You need to monitor where your ads are displayed
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  • Increased problem areas
  • Decreased productivity.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PubMatic

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details