What users are saying about
Top Rated
74 Ratings
2 Ratings
Top Rated
74 Ratings
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Score 7.5 out of 101
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Add comparison

Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

PubMatic

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.6
PubMatic
Data Transfer
AdRoll
7.8
PubMatic
DSP integration
AdRoll
7.4
PubMatic

Ad Campaigns

AdRoll
8.1
PubMatic
Ad campaign creation
AdRoll
8.2
PubMatic
Ad deployment
AdRoll
8.6
PubMatic
Display advertising
AdRoll
8.5
PubMatic
Ad display and retargeting segmentation
AdRoll
8.2
PubMatic
Sequence targeting
AdRoll
6.9
PubMatic

Ad Reporting & Analytics

AdRoll
7.0
PubMatic
Ad dashboards
AdRoll
7.5
PubMatic
Ad performance reports
AdRoll
7.4
PubMatic
Ad conversion tracking
AdRoll
6.6
PubMatic
Ad attribution reporting
AdRoll
6.9
PubMatic
Cross-channel ad management
AdRoll
7.4
PubMatic
Ad forecasting and optimization
AdRoll
6.2
PubMatic

Pros

  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
Justin Higgins profile photo
No answers on this topic

Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
PubMatic1.0
Based on 1 answer
We have already cancelled.
No photo available

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Stronger account team. Better dashboards and self-serve features.
Kelly Saux profile photo
We regret using PubMatic and are happy with our choice to move forward onto a better company.
No photo available

Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • Increased problem areas
  • Decreased productivity.
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PubMatic

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details