What users are saying about

ADTECH

10 Ratings

Google Ads

654 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

Google Ads

654 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Google Ads

AdWords works very well as a lower funnel channel, this means that you are able to target users who are already expressing interest or intent to buy or sign up for a specific product, it works very well as a B2C product, where you have a product to sell, or you want to push a certain product. I think AdWords is less suited when it comes to a branding piece if you are trying to give your business more exposure in the public eye. This could work as support to other channels, such as out of the home, or paid social.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Google Ads
Data Transfer
ADTECH
8.0
Google Ads

Ad Campaigns

ADTECH
9.4
Google Ads
Ad campaign creation
ADTECH
10.0
Google Ads
Ad deployment
ADTECH
9.0
Google Ads
Display advertising
ADTECH
10.0
Google Ads
Ad display and retargeting segmentation
ADTECH
9.0
Google Ads
Sequence targeting
ADTECH
9.0
Google Ads

Ad Reporting & Analytics

ADTECH
8.0
Google Ads
Ad dashboards
ADTECH
8.0
Google Ads
Ad performance reports
ADTECH
8.0
Google Ads
Ad conversion tracking
ADTECH
7.0
Google Ads
Ad attribution reporting
ADTECH
9.0
Google Ads
Cross-channel ad management
ADTECH
8.0
Google Ads
Ad forecasting and optimization
ADTECH
8.0
Google Ads

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Helps generate keywords.
  • Provides in-depth insights on how ads are running.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • click fraud
  • multiple clicks
  • similar keywords
Joanne Minculescu profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
Google's still ahead of the game. Their Dynamic Search capabilities and Remarketing and Display capabilities are unmatched for a self-serve platform. They have the newest and latest ad formats. The vast majority of eyeballs remain on Google and that doesn't seem likely to change anytime soon
Tom Bonanno profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Bing is very similar (to the degree that you can essentially import and export campaigns between AdWords and Bing). Generally though, it gets less volume overall, and we've found the quality of leads that we do get from Bing to generally be more inconsistent than what we see from AdWords
Justin Higgins profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • AdWords has been profitable as a whole to our business.
  • AdWords has helped put out footprint in areas where we likely will never show up organically.
  • I have had to get several clicks refunded when they were found to be overcharges, false leads, etc...
Jeffrey Smith profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details