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10 Ratings
26 Ratings
10 Ratings
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Score 6.2 out of 101
26 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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OpenX

While I didn't think it was the best solution for ad serving capabilities, I've heard it is great for publishers. Just make sure to ask as much as you can upfront & request in person training
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
OpenX
Data Transfer
ADTECH
8.0
OpenX

Ad Campaigns

ADTECH
9.4
OpenX
9.4
Ad campaign creation
ADTECH
10.0
OpenX
10.0
Ad deployment
ADTECH
9.0
OpenX
10.0
Display advertising
ADTECH
10.0
OpenX
9.0
Ad display and retargeting segmentation
ADTECH
9.0
OpenX
9.0
Sequence targeting
ADTECH
9.0
OpenX
9.0

Ad Reporting & Analytics

ADTECH
8.0
OpenX
8.2
Ad dashboards
ADTECH
8.0
OpenX
9.0
Ad performance reports
ADTECH
8.0
OpenX
10.0
Ad conversion tracking
ADTECH
7.0
OpenX
6.0
Ad attribution reporting
ADTECH
9.0
OpenX
8.0
Cross-channel ad management
ADTECH
8.0
OpenX
8.0
Ad forecasting and optimization
ADTECH
8.0
OpenX
8.0

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Ease of use
  • Flexibility
  • Good interface
  • Good customer service
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • User manual
  • A quick get start manual online would help
J C Mullally profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
OpenX7.0
Based on 10 answers
It is a good, reliable product with good customer service responsive to the end users needs. We were using it in house only, but the capabilities for operating on the ad exchange make this a powerful opportunity if you manage your inventory tightly. There are always little quirks and bugs to get used to on any system but if you have good QA spotters for the different browsers and mobile devices in particular, you should be able to produce powerful, actionable ads that will increase your ROI.
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Usability

No score
No answers yet
No answers on this topic
OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
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Support

No score
No answers yet
No answers on this topic
OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Double Click, Adbrite before it became sitescout. We chose Open X because it was easy to integrate into the back end of our site and we liked the reports it provided and the ease of use. Double Click is a Google company, and frankly, while they are good at some technology, their products can be clunky failures AND we are not so sure we want to give them so much data about the inner workings of our business and keyword universe
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Reduced dependency on third party ad networks reducing costs
  • Increased ad sales and ad operations team efficiency
  • Ability to tailor ads for specific brands using many advanced features such as demographics and geo targeting.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details