What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

The Search Monitor

1 Ratings
Score 6 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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The Search Monitor

It's well suited when it comes to analysis of competition, as well as ad copy improvement. It's good with page recommendations, keywords analytics and backlinking management. It might be not the best tool for keeping data all in one place and task management.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
The Search Monitor
8.0
Keyword analysis
Advanced Web Ranking
5.0
The Search Monitor
8.0
Backlink management
Advanced Web Ranking
7.0
The Search Monitor
9.0
SERP ranking tracking
Advanced Web Ranking
7.5
The Search Monitor
10.0
Page grader
Advanced Web Ranking
7.0
The Search Monitor
10.0
Competitive analysis
Advanced Web Ranking
6.5
The Search Monitor
10.0
Site audit / diagnostics
Advanced Web Ranking
7.0
The Search Monitor
7.0
Site recommendations
Advanced Web Ranking
6.0
The Search Monitor
7.0
Task management
Advanced Web Ranking
6.0
The Search Monitor
3.0

SEO Channels

Advanced Web Ranking
7.0
The Search Monitor
Local SEO
Advanced Web Ranking
7.0
The Search Monitor
Social SEO
Advanced Web Ranking
6.5
The Search Monitor
Mobile SEO
Advanced Web Ranking
8.0
The Search Monitor
Global SEO
Advanced Web Ranking
6.5
The Search Monitor

SEO Platform & Account Management

Advanced Web Ranking
7.7
The Search Monitor
Multi-domain support
Advanced Web Ranking
8.0
The Search Monitor
Integration with web analytics tools
Advanced Web Ranking
7.5
The Search Monitor

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Competitors bidding against our keywords
  • Threat analysis
  • Automatially sending alerts if specific metrics change
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • The payment plan for a number of keywords is a bit restricting.
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Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.
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Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Positive on the side of getting information for our clients
  • Restricted by the number of keywords. We ran out of the allowed volumes and couldn't use it for all clients we had.
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

The Search Monitor

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details