Likelihood to Recommend
I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.
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If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
Read full review Pros It sources website analytics for most websites we're interested in tracking. Each website's dashboard is easy to understand and pull numbers from. We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats. Read full review Provides easy at-a-glance look at what people are reading right now Heads-up Display allows you to make sure the homepage is showing the content people want to read Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability Read full review Cons Hidden costs may end up losing lot of money, Pricing model is not good API calls fail sometimes Website suggestions are irrelevant sometimes Read full review Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking. More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too? Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo. Read full review Likelihood to Renew
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
Read full review Usability
It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed
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It is well structured for Internet analytics and traffic data.
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I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
Read full review Alternatives Considered
If you want to focus only on your own web analytics, then
is the way to go as no product will give you more accurate data. However, what
cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
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Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
Read full review Return on Investment I am ready to write a full blown Alexa skill application to make money I got exposed to the Web development environment of Amazon web service by learning Alexa Read full review I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software. Continued enhancement of the product, for instance picture previewer, would provide additional value to the service. Read full review