Alexa vs Chartbeat

Likelihood to Recommend

I would definitely recommend--and have recommended--Alexa to any one of my colleagues. She is just too versatile for anyone not to absolutely love!

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Katie Bindert

Program Support Assistant

The F.I.N.D DesignNon-profit Organization Management, 1-10 employees

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It's a great tool for media or market-facing sites that get enough customer traffic to benefit from realtime changes in headlines, design or display. However, small sites that don't get enough traffic to benefit from realtime changes in headlines, design or display probably can't justify the cost of the product.

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Kurt Gessler

Director

Tribune PublishingNewspapers, 1001-5000 employees

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Pros

It sources website analytics for most websites we're interested in tracking.
Each website's dashboard is easy to understand and pull numbers from.
We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

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Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

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Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly

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Verified User

Manager in Product Management

Newspapers Company, 5001-10,000 employees

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Cons

Hidden costs may end up losing lot of money, Pricing model is not good
API calls fail sometimes
Website suggestions are irrelevant sometimes

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Shivani Sharma

Research and Data Analyst

Benzara Inc.Internet, 51-200 employees

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The service could be broken down to provide page view figures for individual tags on our website metadata
The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period

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Andrew Topping

News Reporter

Reach Plc / Nottingham PostOnline Media, 1001-5000 employees

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Likelihood to Renew

Alexa 9.0

Based on 1 answer

No answer on this topic is available.

Chartbeat 10.0

Based on 5 answers

I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

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Verified User

Contributor in Other

Writing and Editing Company, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

Chartbeat 8.1

Based on 22 answers

[Charbeat is] really user friendly both on desktop and mobile. In terms of being able to extract live data, it has been transformational. We are able to make live content decisions backed up by research from platforms which is relevant at the time of publication. The app makes it possible for me to stay in touch with performance when I am not working.

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Graeme Brown

Editor

Birmingham MailNewspapers, 51-200 employees

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Support Rating

Alexa 9.0

Based on 3 answers

It is well structured for Internet analytics and traffic data.

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KAJAL AGARWAL

Voice User Experience Specialist

KeyringCorp.coInternet, 11-50 employees

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Chartbeat 7.9

Based on 11 answers

Support seems to be solid although there does not appear to be regional (ie. UK) support. One support enquiry I requested asking for an improvement to the interface was however, dealt with promptly and very helpfully and this surprised me a little as it was a UK request to a US support service

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Verified User

Professional in Other

Online Media Company, 5001-10,000 employees

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Alternatives Considered

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.

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Jimmy Mack

Senior Communications Specialist

City of OlatheGovernment Administration, 501-1000 employees

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Larger analytics suites like Google Analytics and Omniture simply do not provide the kind of real-time data that Chartbeat does. I have used Parse.ly which has some interesting real-time features as well; I would say Parse.ly is similar in terms of ease of use, though Chartbeat does give you the feeling of using a best-in-class product.

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Verified User

Manager in Other

Online Media Company, 1001-5000 employees

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Return on Investment

I am ready to write a full blown Alexa skill application to make money
I got exposed to the Web development environment of Amazon web service by learning Alexa

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Ann Le

Digital Marketing Intern

John English CoachingEntertainment, 501-1000 employees

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The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.

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Verified User

Employee in Social Media

Media Production Company, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Alexa

Chartbeat

Pros

Cons

Likelihood to Renew

Usability

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

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