Alexa vs Chartbeat

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.

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Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

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Chartbeat

Very useful when you need to know how many people are on your site and where they're coming from.

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Verified User

Employee in Social Media

Media Production Company, 11-50 employees

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Pros

It sources website analytics for most websites we're interested in tracking.
Each website's dashboard is easy to understand and pull numbers from.
We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

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Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

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Realtime data on editorial content
Sources of audience per site
Rolled up view of real time data for a lot of site

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Verified User

Analyst in Research & Development

Newspapers Company, 1001-5000 employees

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Cons

Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.

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Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

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Sometimes story headlines are duplicated or unidentifiable.

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Verified User

Analyst in Social Media

Broadcast Media Company, 51-200 employees

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Likelihood to Renew

No score

No answers yet

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Chartbeat10.0

Based on 5 answers

I am no longer employed by the company I used Chartbeat at and my current job is not a subscriber. But, if I were still at my prior job, I'd continue using this to maximize our web audience and research their habits.

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Verified User

Analyst in Social Media

Broadcast Media Company, 51-200 employees

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Alternatives Considered

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.

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Verified User

Director in Marketing

Public Relations and Communications Company, 11-50 employees

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GA is free, but often hard to use. Allowing access to GA for a client can often lead to a ton of unnecessary conversations like, "Hey why is this page doing so poorly." For a 30,000 ft view, you can give your executive what they want to see without opening the entire kimono. I currently use Gaug.es. It's cheaper and a bit more simplified. But I like it's quick read format that allows me to view all 10 of my clients sites at once.

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John McElhenney

Digital Marketing Director

Uber.laMarketing and Advertising, 1-10 employees

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Return on Investment

I am ready to write a full blown Alexa skill application to make money
I got exposed to the Web development environment of Amazon web service by learning Alexa

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Ann Le

Digital Marketing Intern

John English CoachingEntertainment, 501-1000 employees

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Using real-time analytics you can make quick adjustments to new content that is not getting the expected uptick.
Identify content that is trending up, and give it a boost.
Get a good view of your audience and activity on multiple sites at once.

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John McElhenney

Digital Marketing Director

Uber.laMarketing and Advertising, 1-10 employees

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