Allegrow vs. Everest (Return Path + 250ok)

It's well suited for small businesses who don't have a large email list (less than 20K size), on a budget, and wants a simple solution to warm up their domain and IP. It's less appropriate if you plan on sending emails to a large list because the pricing can be a bit too expensive. As a side note, if you send more than 20K emails per month, for every 1,000 emails, you need to connect a different email address to Allegrow. Given they allow 5 accounts, this can add up very quickly which will push you into the next pricing plan.

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

• Improved deliverability
• Improved email send rate
• Learning and understanding spam filters

• Individualized attention. They really dug in to understand our products and services.
• Easy-to-understand training and actionable items that you can sustain over a long period of time.
• They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.

Incentivized

• Less disturbance to mail due to the amount of emails being received in the inbox

• Some domain summary data inconsistent with seedlist detail
• UI feels a little dated
• Reporting options are limited
• As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
• Inbox Preview rendering could be more robust and extensive
• Would like to see Dark Mode previewing rendering

Incentivized

We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.

Incentivized

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

Incentivized

Allegrow's support team is second to none. After spending months back and forth via email correspondences, the pending issue was the direct fault of my email configuration SPF record. All this time spent was cause by me not them. They were kind enough to offer unrelentless support with ample details.They truly and genuinely care about each customer. Don't matter how big or small. One of their reps. is an all star as he held my hand every step of the way.All and all, I highly recommend Allegrow for warming up your domain and IP because their support wont leave you hanging like other services I used before!God bless you guys tremendously!

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

Incentivized

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

Incentivized

I havent used other Allegrow alternatives. I chose Allegrow because of their lifetime deal on AppSumo and they were the only warm up email services I knew about at the time.

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

Incentivized

• Improved deliverability of emails
• Deliverability improved by 24% on average across several email accounts

• It has helped identify inbox issues and thus helping our clients reach more inboxes.
• They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
• They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.