Amazon Simple Email Service (Amazon SES) is an outbound-only email-sending service useful for marketing and transactional email, relying on the infrastructure of Amazon. Amazon SES provides the requisite statistics and built-in notifications for bounces, complaints, and deliveries for optimization of campaigns. Emails are sent via SMTP or the Amazon SES API.
Amazon's pricing is per usage, presently at $.10 per thousand sends. The service is free for users of Amazon EC2 (up to 62,000 messages),…
$0.10
for emails after the first 1,000
Twilio SendGrid
Score 7.3 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Amazon Simple Email Service (SES)
Twilio SendGrid
Editions & Modules
Sending Emails from an Application Hosted in Amazon EC2
$0.10 ($0.12)
for every 1,000 emails after 62,000 (for each GB of storage)
Sending Emails from Another Email Client or Software Package
$0.10 ($0.12)
for every 1,000 emails (for each GB of storage)
Receiving Email
$0.10
for emails after the first 1,000
Sending Emails from an Application Hosted in Amazon EC2
Free
for first 62,000 emails
Receiving Email
Free
for the first 1,000 emails
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Amazon SES
Twilio SendGrid
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
Amazon Simple Email Service (SES)
Twilio SendGrid
Considered Both Products
Amazon SES
Verified User
Consultant
Chose Amazon Simple Email Service (SES)
I'd recommend SendGrid and MailChimp to most smaller business that can't dedicate engineers solely to their email pipeline. The price/value ration is fair and the tools are fairly flexible for the intended use cases. It's often a good idea to start to start there and only pivot …
I also use Sendgrid for sending all my transactional emails. It is more expensive than SES, but I feel it is more reliable with a better reputation than SES. I have also used Mailgun, but they are more expensive than SES and deliverability on a shared IP are as bad as SES.
I like SendGrid best for my most important transsactional emails because I feel they have the highest chance of getting through. I also use Amazon SES, but only use them for less important transactional emails. SES is cheaper, but their reputation isn't as good with ISPs so …
SendGrid offers a ready-to-go solution to delivering e-mails to your users. They have integrated the most popular features/requirements for managing the Marketing aspect of your e-mail list with one of the best APIs for managing your lists, campaigns, creatives, and messages. …
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, …
Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to …
Verified User
Director
Chose Twilio SendGrid
Cost is effictive measurement when we want to get started with any email provider. SendGrid provides cost-effective solution than other competitors. Also, their dashboard is more user friendly for marketors and developers. They provide in-detail analytics for each events …
Amazon Simple Email Service comes with the bundle of Amazon Web Services (AWS) and it also offers a limited number of emails per month for free. One who has a technical background and wants to send custom emails with custom domains in a professional way can go with Amazon Simple Email Service. If you have no technical background or tech team, it might not be useful for you.
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Amazon Simple Email Service is a much lower cost than most other solutions and truly makes cost a non-factor in most situations where we consider implementing it.
The API is so well documented that implementing Amazon Simple Email Service in nearly any application or codebase is achievable with basic coding knowledge.
Managing email lists / audiences is easy with features like groups and segments.
They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
Provides clear / easy-to-read analytics of email campaigns.
I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
Helping with warming up our dedicated IP for the best-sending score.
We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
Transactional email sequences would be a huge plus.
Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
Better reporting and split reporting between transactional and marketing emails.
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
We did not have the need of contacting Amazon for support. The documentation they provide is of great quality. Examples are easy to follow. One thing to have into consideration is we didn't have the premium support for AWS, so I can't provide details on how good or bad this service is, but in general, the basic support I had was great.
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Mailchimp has a fixed monthly price, and with the number of emails that we sent, it's pretty expensive. Since our mailings are quite infrequent, using Mailchimp didn't make financial sense for us, even though Mailchimp is a more polished, packaged solution for email marketing. We evaluated other email delivery solutions as well and didn't find anything that matches Amazon SES on reliability and pricing.
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.