Anaplan vs. Coremetrics / IBM Digital Analytics (discontinued)

Anaplan is a great tool for complex modeling of the future. When you are planning your actions for the future, have multiple, disparate datasets to interact with, have dozens if not hundreds of stakeholders who must contribute and need to be guided via a streamlined workflow engine, require complex logic that can grow with your org, require real-time reporting, and you need it all in less than 6 months.

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

• Anaplan can scale as your business grows, for example adding new regions into to your geographical hierarchy.
• Anaplan is flexible and can do anything you want it to, there are no tables pre-configured that you need to fix your business process into.
• Reading formulas in Anaplan is straight forward with a quick learning curve.

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• Ability to decide if to apply the formula or a manual input on front end for each line item
• Real Time Data Transfer across models. Currently Data is transferred using Processes across different models. Having a functionality to access data from any model in real time would be great

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

Anaplan is a very strong multi-dimensional modeling tool that provides a calculation engine to empower a complex planning process. It is fairly easy to learn for those with experience in similar tools, or excel. It forces structure and auditability that spread sheets do not have, along with extensive security capabilities

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Anaplan's usability is very good. Users can customize reports and make adjustments with very little training. They can quickly plan and collaborate very easily. Making large adjustments or creating complex functionality may require more experience or training but a lot of tasks can be completed by users with very little experience

Very easy to implement and use.

There are very few outages. Maintenance is scheduled on two or three Saturdays per month, so as not to affect businesses. When there is an outage, users are kept informed of progress to restore the platform and typically this takes no more than an hour. Anaplan customer support is very responsive if we ever have questions about platform issues

Never had any issues

Everything is calculated in memory in the cloud. It's nearly instantaneous updates when you make changes. The only time things get a little slow is when you have a massive model with very intricate calculations...but "slow" for Anaplan is not what I would call "slow" for something like Hyperion. We used to have Hyperion calcs that ran for 60 mins before you could use data. The equivalent would be 60 seconds in Anaplan.

Incentivized

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Support quality has dropped since Thoma Bravo has taken over. I think some serious re-focus needs to happen here -- part of the beauty of being in the Anaplan community was how involved you felt in it before. Before I didn't dread sending a support ticket, now I am starting to.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

In my opinion, in-person training is always the best if you have the option to do so. This allows real-time interactions with the instructions, whereas the online training I took required me to write-down questions, email them, and wait for responses. This slows down the process, as you can imagine. That said, in-person training is an extra cost and it likely isn't needed for everyone. I would suggest selecting a small number of people to take in-person training and then having them act as mentors to the rest of your team. That way, as the rest of the team takes the online training, they have a resource to help them in real time.

Anaplan training materials are clear, simple, easy to understand and to follow. Visuals are excellent. The vendor is good at updating training materials in a timely manner and encouraging users and administrators to keep coming back to Academy site for refresher courses or new feature courses. I really like their interactive diagrams

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

The platform allows a flexible implementation mechanic to be put in place, since the possibilities and functionalities are vast and there are very few things the tool cannot do well. The solutions for the financial planning and the integrated business planning we put in place were easily adopted by the end users and their day-to-day work was made easier.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Compared to OneStream and Venna Anaplan offers a more modern look and feel of the platform. It is better situated and maintained in regards of platform updates as it's a full SaaS software there are never any issues with the system version as it's always automatically up to date with no backward compatibility issues. Due to the flexible nature of the modelling engine, it is also better suited to perform larger multi-department use cases, like IBP (Integrated Business Planning)

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We have managed to leverage Anaplan for financial planning and forecasting across the business. It is now used by almost every department, with more than 50 users (but I know of companies that have hundreds of users) and still the platform is quick and reliable. It is easy to make changes to divisions and departments or add users and apply different user settings - the core part of the model is not affected and end users can continue their work without any disruption

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We've typically seen an average of 40% removal of time from processes using Anaplan an enabler
• Though difficult to quantify, we consistently find our processes less error prone than in the past. Essentially, we've removed a previously "hidden cost" of risk due to poor data quality that was buried in our processes.

Incentivized

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized