8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 8 reviews and ratings
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 111 reviews and ratings
Likelihood to Recommend
Animoto
Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
Copywriter + Marketing Strategist
Indiana Design ConsortiumMarketing and Advertising, 11-50 employees
Wistia
Wistia is well suited if your company hosts videos in a variety of places currently and need one master place to host the content so that it can be accessed internally and also embedded on the web and shared externally. Wistia is less appropriate as a place to house training content as there is no tracking per external user and the holistic view of all the videos is only available to internal users.

Verified User
Director in Marketing
Electrical & Electronic Manufacturing Company, 5001-10,000 employeesPros
Animoto
- Online editor, no download required.
- Music library to add sound to your video.
- User friendly tools in the interface.
Chief Digital Training Officer
Boot Camp DigitalMarketing & Advertising, 1-10 employees
Wistia
- First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
- Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
- They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
- Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
President
McMichen Consulting Company LLCMarketing and Advertising, 1-10 employees
Cons
Animoto
- Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time.
- For the price , it is a great deal as is.
Chief Creative Officer
Creating The Future Today - a division of Sealed Speed, Inc.Marketing and Advertising, 11-50 employees
Wistia
- Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
- Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
- Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.

Verified User
Professional in Finance and Accounting
Financial Services Company, 1-10 employeesLikelihood to Renew
Animoto
No score
No answers yet
No answers on this topic
Wistia
Wistia 10.0
Based on 8 answers
There are other options out there that would work for my company. However the platform is superior to the others that we have used. I will most likely renew when the time comes. The idea that the product is still evolving and adding new options is intriguing to stay with Wistia.
Maketing and Web design
Sierra MediaMedia Production, 1-10 employees
Usability
Animoto
No score
No answers yet
No answers on this topic
Wistia
Wistia 9.5
Based on 13 answers
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
Digital Marketing Operations Manager
BambooHRComputer Software, 201-500 employees
Performance
Animoto
No score
No answers yet
No answers on this topic
Wistia
Wistia 9.1
Based on 12 answers
We've rarely had any trouble with Wistia, and if we have, their team is quick to respond and offer a fix. The software functions like it's supposed to, which is a breath of fresh air in a lot of ways. The HubSpot integration, especially, is really useful and has never caused any problems.

Verified User
Director in Marketing
Computer Software Company, 11-50 employeesSupport Rating
Animoto
Animoto 9.0
Based on 1 answer
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Chief Digital Training Officer
Boot Camp DigitalMarketing & Advertising, 1-10 employees
Wistia
Wistia 9.7
Based on 17 answers
Their response time is unbelievable! I would send an email and have a response in less than 15 minutes. It may not have always been the complete answer, but it was a response that let me know they were working on my request.
Event Coordinator
Flightstar Aircraft Services, LLCInformation Technology and Services, 51-200 employees
Implementation Rating
Animoto
No score
No answers yet
No answers on this topic
Wistia
Wistia 10.0
Based on 1 answer
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
Event Coordinator
Flightstar Aircraft Services, LLCInformation Technology and Services, 51-200 employees
Alternatives Considered
Animoto
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
CEO
NEJM GroupHospital & Health Care, 11-50 employees
Wistia
I didn't actually select Wistia from a list of alternatives - I first became aware of Wistia through their library of support materials for video making, then realized that they had a pretty nice hosting capability. I started by trying it out with a couple videos that I linked to, then grew from there. Been very pleased all the way.
Training and Development Manager
Sequoia Equities, Inc.Real Estate, 201-500 employees
Return on Investment
Animoto
- Hundreds of thousands of views for our brand clients on social..
- Great attention-grabber and ambiance setter when played on large screens at expos/tradeshows.
- Generated increased sales for a number of snack clients.
Copywriter + Marketing Strategist
Indiana Design ConsortiumMarketing and Advertising, 11-50 employees
Wistia
- There is not a day that goes by that we don't generate leads and subscribers through a Wistia form on a video - often from deep in the archives.
- Wistia lead generation has really allowed us to maximize and monetize our video collection. This morning we got a new customer who began as a lead from a video that, quite frankly, I had forgotten about.
Founder
Social JumpstartMarketing and Advertising, 11-50 employees
Screenshots
Animoto
—Pricing Details
Animoto
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Animoto Editions & Modules
Edition
Free | $0.001 |
---|---|
Professional | $29.001 |
Team | $79.001 |
- per month
Additional Pricing Details
—Wistia
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Wistia Editions & Modules
Edition
Free Account | $0 |
---|---|
Pro Plan | $99.002 |
Advanced Plan | $399.002 |
Premium Plan | $999.002 |
- per month