Likelihood to Recommend Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.
Read full review For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Read full review Pros Online editor, no download required. Music library to add sound to your video. User friendly tools in the interface. Read full review Wistia enables a lot of customization in the video player, making it personalized to your business. The user experience is pretty intuitive and easy to use without too much training. Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production. Read full review Cons Great visual tool that lets you intelligently communicate what you are seeking to explain to your audience. More features I might suggest would be anything that makes it more interactive with the viewer in real-time. For the price , it is a great deal as is. Read full review Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report. Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so. Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming. Read full review Likelihood to Renew Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Read full review Usability Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
Ian Nate Digital Marketing Operations Manager
Read full review Reliability and Availability After several years, we have not come across a situation for which Wistia was not available when needed.
Read full review Performance I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
Read full review Support Rating We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Read full review We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Read full review Implementation Rating We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
Read full review Alternatives Considered We had invested in making our own videos using YouTube, and even
Camtasia . But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% positive response, that we had indeed captured what they were trying to say.
Read full review Wistia is for business. Period.
Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on
Vimeo because of the glitchy playback and slow rendering.
Read full review Scalability We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
Read full review Return on Investment we created many video clips that deliver the exact message we want to the audience leads to more business and more profits for us. Good for beginners to start making their own videos free version of this software put watermark while exporting videos. Read full review Doubled lead capture from lead magnet on website from one year to the next. Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked). Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting. Read full review ScreenShots