Appcast is a recruiting software solution offered by Appcast, Inc.
$0
Pay-Per-Applicant
Google Ads
Score 8.3 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
$500
in Ads credit in the first 60 days
Pricing
Appcast
Google Ads
Editions & Modules
Appcast Exchange
$0
Pay-Per-Applicant
Clickcast
$0
License
Offer A
$500
in Ads credit in the first 60 days
Offer B
$1500
in Ads credit in the first 60 days
Offer C
$3000
in Ads credit in the first 60 days
Offerings
Pricing Offerings
Appcast
Google Ads
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Appcast
Google Ads
Features
Appcast
Google Ads
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Appcast
-
Ratings
Google Ads
6.1
9 Ratings
10% above category average
Ad campaign creation
00 Ratings
7.39 Ratings
Ad deployment
00 Ratings
7.18 Ratings
Display advertising
00 Ratings
7.48 Ratings
Ad display and retargeting segmentation
00 Ratings
7.19 Ratings
Sequence targeting
00 Ratings
5.88 Ratings
Contextual advertising
00 Ratings
6.28 Ratings
Social advertising
00 Ratings
2.03 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Appcast
-
Ratings
Google Ads
7.1
9 Ratings
23% above category average
Ad dashboards
00 Ratings
6.89 Ratings
Ad performance reports
00 Ratings
8.19 Ratings
Ad conversion tracking
00 Ratings
7.39 Ratings
Ad attribution reporting
00 Ratings
7.29 Ratings
Ad forecasting and optimization
00 Ratings
6.29 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.
Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Its a complex tool and they make it easy to use, you get get up and running very quickly, but its the more advanced features and understanding all the small details to optimise your campaigns in Google Ads. I would recommend using a Google Ads Rep or using an external agency is you are starting out.
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.