Appcast vs. Google Ads

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appcast
Score 7.9 out of 10
N/A
Appcast is a recruiting software solution offered by Appcast, Inc.
$0
Pay-Per-Applicant
Google Ads
Score 8.3 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
$500
in Ads credit in the first 60 days
Pricing
AppcastGoogle Ads
Editions & Modules
Appcast Exchange
$0
Pay-Per-Applicant
Clickcast
$0
License
Offer A
$500
in Ads credit in the first 60 days
Offer B
$1500
in Ads credit in the first 60 days
Offer C
$3000
in Ads credit in the first 60 days
Offerings
Pricing Offerings
AppcastGoogle Ads
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppcastGoogle Ads
Features
AppcastGoogle Ads
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Appcast
-
Ratings
Google Ads
6.1
9 Ratings
10% above category average
Ad campaign creation00 Ratings7.39 Ratings
Ad deployment00 Ratings7.18 Ratings
Display advertising00 Ratings7.48 Ratings
Ad display and retargeting segmentation00 Ratings7.19 Ratings
Sequence targeting00 Ratings5.88 Ratings
Contextual advertising00 Ratings6.28 Ratings
Social advertising00 Ratings2.03 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Appcast
-
Ratings
Google Ads
7.1
9 Ratings
23% above category average
Ad dashboards00 Ratings6.89 Ratings
Ad performance reports00 Ratings8.19 Ratings
Ad conversion tracking00 Ratings7.39 Ratings
Ad attribution reporting00 Ratings7.29 Ratings
Ad forecasting and optimization00 Ratings6.29 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Appcast
-
Ratings
Google Ads
7.9
8 Ratings
11% above category average
Ad bidding00 Ratings7.98 Ratings
Best Alternatives
AppcastGoogle Ads
Small Businesses
Zoho Recruit
Zoho Recruit
Score 7.3 out of 10
Serpstat
Serpstat
Score 9.3 out of 10
Medium-sized Companies
Handshake Talent Engagement Suite
Handshake Talent Engagement Suite
Score 7.2 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
Avature CRM
Avature CRM
Score 8.2 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppcastGoogle Ads
Likelihood to Recommend
9.0
(1 ratings)
8.5
(124 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(21 ratings)
Usability
-
(0 ratings)
7.0
(15 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(8 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AppcastGoogle Ads
Likelihood to Recommend
Appcast, Inc.
It has allowed me to streamline my job ad buying and selling process all in one dashboard.
Read full review
Google
Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.
Read full review
Pros
Appcast, Inc.
  • Makes it easy to manage job feeds.
  • Makes it easy to manage traffic acquisition from multiple publishers.
  • Easy to use reporting dashboard for you and your customers.
Read full review
Google
  • Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
  • Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
  • Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
Read full review
Cons
Appcast, Inc.
  • Need to be more open to suggestions from clients.
  • Need to get better customer service turnaround time.
  • Need more knowledgeable staff.
Read full review
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
Read full review
Likelihood to Renew
Appcast, Inc.
No answers on this topic
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Read full review
Usability
Appcast, Inc.
No answers on this topic
Google
Its a complex tool and they make it easy to use, you get get up and running very quickly, but its the more advanced features and understanding all the small details to optimise your campaigns in Google Ads. I would recommend using a Google Ads Rep or using an external agency is you are starting out.
Read full review
Support Rating
Appcast, Inc.
No answers on this topic
Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Read full review
Online Training
Appcast, Inc.
No answers on this topic
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Read full review
Alternatives Considered
Appcast, Inc.
No answers on this topic
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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Return on Investment
Appcast, Inc.
  • Positive sales margins.
  • Positive time allocation.
Read full review
Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
Read full review
ScreenShots

Appcast Screenshots

Screenshot of The Appcast Dashboard: Real-time reporting across all recruitment marketing channels.Screenshot of Appcast Dashboard: Source Report