Appcast vs. Google Ads

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appcast
Score 7.9 out of 10
N/A
Appcast is a recruiting software solution offered by Appcast, Inc.
$0
Pay-Per-Applicant
Google Ads
Score 8.3 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.N/A
Pricing
AppcastGoogle Ads
Editions & Modules
Appcast Exchange
$0
Pay-Per-Applicant
Clickcast
$0
License
No answers on this topic
Offerings
Pricing Offerings
AppcastGoogle Ads
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AppcastGoogle Ads
Small Businesses
Zoho Recruit
Zoho Recruit
Score 7.6 out of 10
Serpstat
Serpstat
Score 9.3 out of 10
Medium-sized Companies
Zoho Recruit
Zoho Recruit
Score 7.6 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Handshake Talent Engagement Suite
Handshake Talent Engagement Suite
Score 8.1 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppcastGoogle Ads
Likelihood to Recommend
9.0
(1 ratings)
7.3
(115 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(21 ratings)
Usability
-
(0 ratings)
7.5
(7 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
8.9
(8 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AppcastGoogle Ads
Likelihood to Recommend
Appcast, Inc.
It has allowed me to streamline my job ad buying and selling process all in one dashboard.
Read full review
Google
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
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Pros
Appcast, Inc.
  • Makes it easy to manage job feeds.
  • Makes it easy to manage traffic acquisition from multiple publishers.
  • Easy to use reporting dashboard for you and your customers.
Read full review
Google
  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
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Cons
Appcast, Inc.
  • Need to be more open to suggestions from clients.
  • Need to get better customer service turnaround time.
  • Need more knowledgeable staff.
Read full review
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
Read full review
Likelihood to Renew
Appcast, Inc.
No answers on this topic
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
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Usability
Appcast, Inc.
No answers on this topic
Google
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
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Support Rating
Appcast, Inc.
No answers on this topic
Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
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Online Training
Appcast, Inc.
No answers on this topic
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
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Alternatives Considered
Appcast, Inc.
No answers on this topic
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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Return on Investment
Appcast, Inc.
  • Positive sales margins.
  • Positive time allocation.
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Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
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ScreenShots

Appcast Screenshots

Screenshot of The Appcast Dashboard: Real-time reporting across all recruitment marketing channels.Screenshot of Appcast Dashboard: Source Report