Appen vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appen
Score 10.0 out of 10
N/A
The Appen platform combines human intelligence from over one million people all over the world with models to create training data for ML projects. Appen users can upload data to the Appen platform, and they provide the annotations, judgments, and labels needed to help create ground truth for models.N/A
Kantar Marketplace
Score 8.4 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
AppenKantar Marketplace
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppenKantar Marketplace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppenKantar Marketplace
Top Pros

No answers on this topic

Top Cons

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Best Alternatives
AppenKantar Marketplace
Small Businesses
Jupyter Notebook
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Score 8.9 out of 10
TapClicks
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Score 10.0 out of 10
Medium-sized Companies
DataRobot
DataRobot
Score 8.7 out of 10
TapClicks
TapClicks
Score 10.0 out of 10
Enterprises
Jupyter Notebook
Jupyter Notebook
Score 8.9 out of 10
Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppenKantar Marketplace
Likelihood to Recommend
10.0
(1 ratings)
8.3
(4 ratings)
User Testimonials
AppenKantar Marketplace
Likelihood to Recommend
Appen
It is well suited for the users and potential employee who are free of any job perspective and need their free time to be utilized. Users can use their free time to be used for submission of interesting tasks.
Whereas the number of tasks are very less and processing time is also very extensive and recruitment takes time more.
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
Appen
  • Project listing
  • Hiring of the potential and qualified users
  • Tracking of the projects
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons
Appen
  • Selection procedure is bit .
  • The questionnaire need to be reviewed.
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Kantar
  • A bit more education and training to better utilize the tool.
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Alternatives Considered
Appen
Appen offers projects mostly related to my native language and also according to my expertise . It offers very interesting projects to be completed , which requires not very expertise and less time to be completed for each task. It is also very convenient to use after selection for the task and also well rewarding against the time consumed for the task completion.
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Kantar
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable tool in our marketing department and for sales and BD as well.
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Return on Investment
Appen
  • It has Positive impact as it provides opportunity for new jobs in my area of expertise.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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ScreenShots