Appen vs. Kantar Marketplace

It is well suited for the users and potential employee who are free of any job perspective and need their free time to be utilized. Users can use their free time to be used for submission of interesting tasks.

Whereas the number of tasks are very less and processing time is also very extensive and recruitment takes time more.

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Project listing
• Hiring of the potential and qualified users
• Tracking of the projects

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Selection procedure is bit .
• The questionnaire need to be reviewed.

• A bit more education and training to better utilize the tool.

Incentivized

Appen offers projects mostly related to my native language and also according to my expertise . It offers very interesting projects to be completed , which requires not very expertise and less time to be completed for each task. It is also very convenient to use after selection for the task and also well rewarding against the time consumed for the task completion.

More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable tool in our marketing department and for sales and BD as well.

Incentivized

• It has Positive impact as it provides opportunity for new jobs in my area of expertise.

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized