TrustRadius

Adjust by AppLovin vs. AppMetrica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 8.0 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
AppMetrica
Score 7.8 out of 10
Small Businesses (1-50 employees)
AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.
$0
per month
Pricing
Adjust by AppLovinAppMetrica
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdjustAppMetrica
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—AppMetrica offers several pricing plans to meet your needs at any point of your app’s journey: A Free plan includes an unlimited number of standard events and up to 100 million custom events. The user can run up to 2 simultaneous A/B tests and set up to 100 remote config flags. Revenue reports, API access, and 24/7 support. A Custom plan can include the features and add-ons that an app needs to grow at the moment. In addition to what’s included in the free plan, the customer can add or remove custom events, simultaneous A/B tests, custom workspaces for convenient team work and extra fast raw data export. Custom plans start at $90/month. A Pro plan is used by larger apps and starts at $3000/month. It is used to track an unlimited number of custom events and run up to 50 A/B tests at the same time, up to 2000 simultaneous remote config flags, and LTV and Сhurn predictions for immediate ad campaigns optimization.
More Pricing Information
Community Pulse
Adjust by AppLovinAppMetrica
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Adjust by AppLovinAppMetrica
Small Businesses
Smartlook
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Score 8.5 out of 10
Fullstory
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Score 8.4 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Whatfix
Whatfix
Score 9.3 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Whatfix
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Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adjust by AppLovinAppMetrica
Likelihood to Recommend
7.7
(6 ratings)
7.5
(7 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adjust by AppLovinAppMetrica
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
Verified User
Anonymous
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Yandex
The main use of AppMetrica for us as a video game company is for studying data for marketing purposes through its generated reports. We want analytics on our project campaign so we can better learn users' behaviors and make adjustments based on what we received to maximize our profit. There are different types of report data, such as behavior and traffic sources, that are good information for us to know how regarding target marketing.
Duc Minh Nguyen | TrustRadius Reviewer
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Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
Verified User
Anonymous
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Yandex
  • API allows to fetch aggregated and raw data and generate reports easily
  • This software is great at monitoring all kind of traffic sources
  • The data export feature is great use for tracking my Steam sale campaign
  • Running the app allows tracking activities of users seamlessly
Duc Minh Nguyen | TrustRadius Reviewer
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Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
Verified User
Anonymous
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Yandex
  • User interface
  • Options to check each session or user journey separately
  • Push notifications delivery status
  • Properly connection with other marketing tools
Pankaj Choudhary | TrustRadius Reviewer
Pankaj Choudhary
Sr. Android Developer
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Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
Verified User
Anonymous
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Yandex
No answers on this topic
Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
EC
EL mehdi CHIAR
growth Manager
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Yandex
No answers on this topic
Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Verified User
Anonymous
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Yandex
Firstly the cost of AppMetrica is less as compared to other alternatives, and some other parameters also meters like performance, documentation for the implementation, quality of data, connectivity to the other third-party tools, and so on. AppMetrica fulfills all these requirements and fits very well in my scenario, so I started with AppMetrica.
Pankaj Choudhary | TrustRadius Reviewer
Pankaj Choudhary
Sr. Android Developer
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Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
Verified User
Anonymous
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Yandex
  • Reports generation helps marketing purposes
  • Data tracking allow monitoring user behavior
  • More features such as additional statistics or data generation would be appreciated
Duc Minh Nguyen | TrustRadius Reviewer
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ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard. See your retention rate per channel and per date.Screenshot of CEO View. Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View. Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard. Track your profit and performance over time.Screenshot of Custom Reports. You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.

AppMetrica Screenshots

Screenshot of a User Acqusition Report for Mobile traffic attribution. Anything that happens to users before they install the app appears in the User Acquisition reports. Its LTV & Churn Predictions describe from day 1 of a campaign launch how users are attracted.Screenshot of Cohort Analysis in AppMetrica, which calculates an app’s unit economics, boost metrics like LTV or ARPU for certain user segments and predicts in-app payments in Cohort reports.