What users are saying about

APSIS Pro

3 Ratings

ClickDimensions

22 Ratings

APSIS Pro

3 Ratings
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Score 5 out of 101

ClickDimensions

22 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

ClickDimensions

ClickDimensions works great as an email nurture automation platform.
Neville Wiles profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
ClickDimensions
8.3
WYSIWYG email editor
APSIS Pro
7.0
ClickDimensions
7.1
Dynamic content
APSIS Pro
7.0
ClickDimensions
7.9
Ability to test dynamic content
APSIS Pro
7.0
ClickDimensions
7.9
A/B testing
APSIS Pro
9.0
ClickDimensions
8.0
Mobile optimization
APSIS Pro
9.0
ClickDimensions
9.8
Email deliverability
APSIS Pro
9.0
ClickDimensions
8.9
List management
APSIS Pro
6.0
ClickDimensions
8.9
Triggered drip sequences
APSIS Pro
5.0
ClickDimensions
7.9
Landing pages
APSIS Pro
ClickDimensions
7.9

Reporting & Analytics

APSIS Pro
1.0
ClickDimensions
8.9
Dashboards
APSIS Pro
1.0
ClickDimensions
8.8
Standard reports
APSIS Pro
1.0
ClickDimensions
8.9
Custom reports
APSIS Pro
1.0
ClickDimensions
8.8

Lead Management

APSIS Pro
ClickDimensions
8.2
Lead nurturing
APSIS Pro
ClickDimensions
7.9
Lead scoring and grading
APSIS Pro
ClickDimensions
8.9
Data quality management
APSIS Pro
ClickDimensions
7.9
Automated sales alerts and tasks
APSIS Pro
ClickDimensions
7.9

Campaign Management

APSIS Pro
ClickDimensions
6.6
Calendaring
APSIS Pro
ClickDimensions
6.0
Event/webinar marketing
APSIS Pro
ClickDimensions
7.1

Social Media Marketing

APSIS Pro
ClickDimensions
5.5
Social sharing and campaigns
APSIS Pro
ClickDimensions
6.0
Social profile integration
APSIS Pro
ClickDimensions
5.0

Platform & Infrastructure

APSIS Pro
ClickDimensions
5.3
API
APSIS Pro
ClickDimensions
6.1
Role-based workflow & approvals
APSIS Pro
ClickDimensions
7.4
Customizability
APSIS Pro
ClickDimensions
7.4
Integration with Salesforce.com
APSIS Pro
ClickDimensions
1.0
Integration with Microsoft Dynamics CRM
APSIS Pro
ClickDimensions
9.0
Integration with SugarCRM
APSIS Pro
ClickDimensions
1.0

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Easy to pull information from Dynamics CRM, as it's fully integrated.
  • Straightforward email marketing tools.
  • Form builder is easy to use, and pushes captured information straight into Dynamics.
Chris Thorne profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Intergration with Dynamics CRM actually turns out to be a disadvantage, as the system is constrained heavily in its utility by how Dynamics runs. For example, creating marketing lists for segmentation is particularly arduous if Contacts and Lead entities are in use.
  • Clickdimensions relies on Dynamics business processes to run automation events, which means if there's a lot going on then it can snarl up the CRM server significantly.
  • Getting data imported into CRM and Clickdimensions is extremely clunky - when it doesn't fail entirely, it is often buggy.
  • Drag and drop email editor is not great, often introducing undesired stylings due to cut and pasting.
  • The real power in this system is being able to monitor key metrics, such as email clicks or page views. However, all of these have to be set up manually in Dynamics to truly leverage the system. And to act on these metrics requires business processes in CRM, as only email clicks and form submissions can be used as triggers from within CRM.
Chris Thorne profile photo

Usability

No score
No answers yet
No answers on this topic
ClickDimensions4.3
Based on 2 answers
Easy to use! Although we are still using Microsoft Dynamics CRM 2011, the interface is still extremely usable and functions without flaw.
Emily Olson profile photo

Support

No score
No answers yet
No answers on this topic
ClickDimensions6.0
Based on 1 answer
General usage, training, etc. has phenomenal support. When technical problems occur, resolutions have been harder to come by.
No photo available

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
Microsoft Dynamics Marketing
No photo available

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Web activity tracking.
  • Maintaining contact with leads and current customers.
No photo available

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

ClickDimensions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details