MessageGears vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MessageGears
Score 9.1 out of 10
N/A
MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
MessageGearsOrtto
Editions & Modules
No answers on this topic
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
MessageGearsOrtto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
MessageGearsOrtto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
MessageGearsOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MessageGears
3.3
3 Ratings
84% below category average
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor1.62 Ratings8.911 Ratings
Dynamic content3.83 Ratings8.98 Ratings
Ability to test dynamic content2.33 Ratings8.98 Ratings
A/B testing2.73 Ratings8.98 Ratings
Mobile optimization8.01 Ratings8.910 Ratings
Email deliverability reporting3.83 Ratings9.911 Ratings
List management2.13 Ratings8.911 Ratings
Triggered drip sequences2.33 Ratings8.911 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MessageGears
1.1
3 Ratings
150% below category average
Ortto
8.9
12 Ratings
17% above category average
Dashboards1.23 Ratings8.912 Ratings
Standard reports1.23 Ratings8.912 Ratings
Custom reports1.03 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MessageGears
3.7
3 Ratings
79% below category average
Ortto
-
Ratings
URL Validation1.01 Ratings00 Ratings
Link Tracking2.93 Ratings00 Ratings
Image Validation7.01 Ratings00 Ratings
Inbox Display7.01 Ratings00 Ratings
Spelling and Grammar Check6.01 Ratings00 Ratings
Spam Testing1.02 Ratings00 Ratings
Email Previews1.12 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MessageGears
-
Ratings
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation00 Ratings9.911 Ratings
Data quality management00 Ratings8.910 Ratings
Automated sales alerts and tasks00 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MessageGears
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
Event/webinar marketing00 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MessageGears
-
Ratings
Ortto
8.9
8 Ratings
17% above category average
Social profile integration00 Ratings8.98 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MessageGears
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
API00 Ratings8.98 Ratings
Customizability00 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
MessageGearsOrtto
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MessageGearsOrtto
Likelihood to Recommend
9.2
(3 ratings)
8.9
(12 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
MessageGearsOrtto
Likelihood to Recommend
MessageGears
MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
Read full review
Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
MessageGears
  • The MessageGears Support team is very helpful.
Read full review
Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
MessageGears
  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review
Usability
MessageGears
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
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Ortto
No answers on this topic
Support Rating
MessageGears
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
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Ortto
No answers on this topic
Alternatives Considered
MessageGears
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
MessageGears
  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
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Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.