Bitly vs Pardot | TrustRadius

What users are saying about

Score 8.6 out of 10

Based on 127 reviews and ratings

Score 7.7 out of 10

Based on 790 reviews and ratings

Feature Set Ratings

Email & Online Marketing

Bitly

Feature Set Not Supported

N/A

7.5

Pardot

75%

Pardot ranks higher in 9/9 features

WYSIWYG email editor

N/A

0 Ratings

6.1

61%

88 Ratings

Dynamic content

N/A

0 Ratings

7.1

71%

79 Ratings

Ability to test dynamic content

N/A

0 Ratings

7.6

76%

76 Ratings

Landing pages

N/A

0 Ratings

7.3

73%

87 Ratings

A/B testing

N/A

0 Ratings

7.9

79%

80 Ratings

Mobile optimization

N/A

0 Ratings

6.5

65%

76 Ratings

Email deliverability reporting

N/A

0 Ratings

7.9

79%

178 Ratings

List management

N/A

0 Ratings

8.6

86%

91 Ratings

Triggered drip sequences

N/A

0 Ratings

8.3

83%

62 Ratings

Lead Management

Bitly

Feature Set Not Supported

N/A

7.6

Pardot

76%

Pardot ranks higher in 4/4 features

Lead nurturing

N/A

0 Ratings

7.7

77%

84 Ratings

Lead scoring and grading

N/A

0 Ratings

7.9

79%

85 Ratings

Data quality management

N/A

0 Ratings

7.1

71%

85 Ratings

Automated sales alerts and tasks

N/A

0 Ratings

7.9

79%

80 Ratings

Campaign Management

Bitly

Feature Set Not Supported

N/A

7.6

Pardot

76%

Pardot ranks higher in 2/2 features

Calendaring

N/A

0 Ratings

7.6

76%

75 Ratings

Event/webinar marketing

N/A

0 Ratings

7.6

76%

72 Ratings

Social Media Marketing

Bitly

Feature Set Not Supported

N/A

7.0

Pardot

70%

Pardot ranks higher in 2/2 features

Social sharing and campaigns

N/A

0 Ratings

6.4

64%

63 Ratings

Social profile integration

N/A

0 Ratings

7.5

75%

21 Ratings

Reporting & Analytics

Bitly

Feature Set Not Supported

N/A

7.0

Pardot

70%

Pardot ranks higher in 3/3 features

Dashboards

N/A

0 Ratings

7.2

72%

86 Ratings

Standard reports

N/A

0 Ratings

6.9

69%

89 Ratings

Custom reports

N/A

0 Ratings

6.9

69%

67 Ratings

Platform & Infrastructure

Bitly

Feature Set Not Supported

N/A

7.4

Pardot

74%

Pardot ranks higher in 6/6 features

API

N/A

0 Ratings

7.3

73%

64 Ratings

Role-based workflow & approvals

N/A

0 Ratings

7.0

70%

61 Ratings

Customizability

N/A

0 Ratings

7.0

70%

81 Ratings

Integration with Salesforce.com

N/A

0 Ratings

9.4

94%

82 Ratings

Integration with Microsoft Dynamics CRM

N/A

0 Ratings

8.3

83%

3 Ratings

Integration with SugarCRM

N/A

0 Ratings

5.4

54%

4 Ratings

Attribute Ratings

Bitly is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating
Pardot is rated higher in 2 areas: Online Training, Implementation Rating

Bitly

87%

56 Ratings

7.7

Pardot

77%

149 Ratings

Bitly

100%

2 Ratings

1.4

Pardot

14%

86 Ratings

Bitly

95%

6 Ratings

8.5

Pardot

85%

17 Ratings

Bitly

90%

2 Ratings

7.5

Pardot

75%

16 Ratings

Bitly

90%

2 Ratings

8.3

Pardot

83%

10 Ratings

Bitly

80%

15 Ratings

6.4

Pardot

64%

28 Ratings

Bitly

N/A

0 Ratings

9.0

Pardot

90%

3 Ratings

Bitly

70%

1 Rating

8.1

Pardot

81%

7 Ratings

Bitly

80%

2 Ratings

8.2

Pardot

82%

22 Ratings

Bitly

90%

1 Rating

Pardot

N/A

0 Ratings

Pros

Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.

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Ayo Bamgbose, Assoc CIPD, MSc

Online digital business coach

Self-employedE-Learning, 1-10 employees

View all 56 answers on this topic

Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
Pardot has the ability to have multiple lead scoring models run at the same time.

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Robert Nagelmaker

Marketing Automation Specialist

Wolters KluwerInformation Services, 10,001+ employees

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Cons

One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.

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Corinne Aherne

Social Media Coordinator

CarahsoftComputer Software, 201-500 employees

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Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

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Verified User

Manager in Product Management

Information Technology & Services Company, 10,001+ employees

View all 149 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

Bitly Editions & Modules

Edition

Free	Free
Basic	$35²
Customized	Contact sales team

none
per month
none

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$1,250 per month

Pardot Editions & Modules

Edition

Growth	$1,250¹
Plus	$2,500¹
Advanced	$4,000¹
Premium	$15,000¹

/month/up to 10,000 contacts billed annually

Additional Pricing Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

Bitly 10.0

Based on 2 answers

We've had great success with Bitly and will continue using it.

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Verified User

Manager in Marketing

Telecommunications Company, 501-1000 employees

View all 2 answers on this topic

Pardot 1.4

Based on 86 answers

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

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Karol Clark

Marketing Manager

Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees

View all 86 answers on this topic

Usability

Bitly 9.5

Based on 6 answers

Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Pardot 8.5

Based on 17 answers

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.

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Marshall Darr

Sales Optimization Specialist

Stock & Option Solutions51-200 employees

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Reliability and Availability

Bitly 9.0

Based on 2 answers

I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Pardot 7.5

Based on 16 answers

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.

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Pam Risch

Lumina MarketingComputer Software, 51-200 employees

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Performance

Bitly 9.0

Based on 2 answers

I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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Pardot 8.3

Based on 10 answers

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

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Verified User

Manager in Marketing

Telecommunications Company, 51-200 employees

View all 10 answers on this topic

Support Rating

Bitly 8.0

Based on 15 answers

For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!

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Verified User

General Manager in Other

Music Company, 11-50 employees

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Pardot 6.4

Based on 28 answers

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

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Verified User

Administrator in Marketing

Financial Services Company, 11-50 employees

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In-Person Training

No score

No answers yet

I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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Pardot 9.0

Based on 3 answers

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

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Pam Risch

Lumina MarketingComputer Software, 51-200 employees

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Online Training

Bitly 7.0

Based on 1 answer

I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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Pardot 8.1

Based on 7 answers

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

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Sean Marsh

Digital Business Developer

Quarsh CreativeComputer Software, 11-50 employees

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Implementation Rating

Bitly 8.0

Based on 2 answers

Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Pardot 8.2

Based on 22 answers

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.

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Anna Johansson

Web- & Community Manager

IFS in ScandinaviaInformation Technology and Services, 501-1000 employees

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Alternatives Considered

We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.

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GAIL PABST

Marketing

NATIONAL GARDEN BUREAUNon-profit Organization Management, 1-10 employees

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We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.

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Danielle Armour

Development Manager- Corporate Partnerships

Young Survival CoalitionNon-Profit Organization Management, 11-50 employees

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Scalability

Bitly 9.0

Based on 1 answer

Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Return on Investment

We have seen an increase in event surveys since user Bitly in addition to the QR code
There are less technical issues when users are trying to use the Bitly URL
Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it

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Shannon Miller

Project Manager, Talent Development

Endeavor AirAirlines/Aviation, 1001-5000 employees

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We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

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Verified User

Director in Marketing

Financial Services Company, 11-50 employees

View all 149 answers on this topic

Screenshots

—

See All (4) Pardot Screenshots

Bitly

Pardot

Bitly

Pardot

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Bitly

Pardot

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Bitly

Pardot

Calendaring

Event/webinar marketing

Bitly

Pardot

Social sharing and campaigns

Social profile integration

Bitly

Pardot

Dashboards

Standard reports

Custom reports

Bitly

Pardot

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Bitly

Pardot

Bitly

Pardot

Bitly

Pardot

Bitly

Pardot

Bitly

Pardot

Bitly

Pardot

Bitly

Pardot

Bitly

Pardot

Bitly

Pardot

Bitly

Pardot

Likelihood to Recommend

Bitly

Pardot

Pros

Bitly

Pardot

Cons

Bitly

Pardot

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Bitly Editions & Modules

Edition

Additional Pricing Details

General