What users are saying about
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Top Rated
127 Ratings
Top Rated
790 Ratings

Bitly

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Top Rated
127 Ratings
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Score 8.6 out of 100
Top Rated
790 Ratings
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Score 7.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    Bitly

    Feature Set Not Supported
    N/A
    7.5

    Pardot

    75%
    Pardot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.1
    61%
    88 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.1
    71%
    79 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.6
    76%
    76 Ratings

    Landing pages

    N/A
    0 Ratings
    7.3
    73%
    87 Ratings

    A/B testing

    N/A
    0 Ratings
    7.9
    79%
    80 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.5
    65%
    76 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    178 Ratings

    List management

    N/A
    0 Ratings
    8.6
    86%
    91 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.3
    83%
    62 Ratings

    Lead Management

    Bitly

    Feature Set Not Supported
    N/A
    7.6

    Pardot

    76%
    Pardot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.7
    77%
    84 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.9
    79%
    85 Ratings

    Data quality management

    N/A
    0 Ratings
    7.1
    71%
    85 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    7.9
    79%
    80 Ratings

    Campaign Management

    Bitly

    Feature Set Not Supported
    N/A
    7.6

    Pardot

    76%
    Pardot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.6
    76%
    75 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.6
    76%
    72 Ratings

    Social Media Marketing

    Bitly

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    6.4
    64%
    63 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.5
    75%
    21 Ratings

    Reporting & Analytics

    Bitly

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.2
    72%
    86 Ratings

    Standard reports

    N/A
    0 Ratings
    6.9
    69%
    89 Ratings

    Custom reports

    N/A
    0 Ratings
    6.9
    69%
    67 Ratings

    Platform & Infrastructure

    Bitly

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.3
    73%
    64 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.0
    70%
    61 Ratings

    Customizability

    N/A
    0 Ratings
    7.0
    70%
    81 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.4
    94%
    82 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • Bitly is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating
    • Pardot is rated higher in 2 areas: Online Training, Implementation Rating

    Likelihood to Recommend

    8.7

    Bitly

    87%
    56 Ratings
    7.7

    Pardot

    77%
    149 Ratings

    Likelihood to Renew

    10.0

    Bitly

    100%
    2 Ratings
    1.4

    Pardot

    14%
    86 Ratings

    Usability

    9.5

    Bitly

    95%
    6 Ratings
    8.5

    Pardot

    85%
    17 Ratings

    Availability

    9.0

    Bitly

    90%
    2 Ratings
    7.5

    Pardot

    75%
    16 Ratings

    Performance

    9.0

    Bitly

    90%
    2 Ratings
    8.3

    Pardot

    83%
    10 Ratings

    Support Rating

    8.0

    Bitly

    80%
    15 Ratings
    6.4

    Pardot

    64%
    28 Ratings

    In-Person Training

    Bitly

    N/A
    0 Ratings
    9.0

    Pardot

    90%
    3 Ratings

    Online Training

    7.0

    Bitly

    70%
    1 Rating
    8.1

    Pardot

    81%
    7 Ratings

    Implementation Rating

    8.0

    Bitly

    80%
    2 Ratings
    8.2

    Pardot

    82%
    22 Ratings

    Product Scalability

    9.0

    Bitly

    90%
    1 Rating

    Pardot

    N/A
    0 Ratings

    Likelihood to Recommend

    Bitly

    Generally I would recommend. If you are doing a tiny amount of volume (price sensitive and/or your team needs hands on support) you may be better served elsewhere, but I don't think you're going to get the easy of use and feature set that you would with Bitly. We have found that our user base is also used to seeing Bitly-shortened links in their daily browsing, so are less reticent to click a URL that isn't on our domain
    Anonymous | TrustRadius Reviewer

    Pardot

    I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
    Madison Sophia Bennett | TrustRadius Reviewer

    Pros

    Bitly

    • Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
    • Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
    • Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
    • Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
    Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

    Pardot

    • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
    • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
    • Pardot has the ability to have multiple lead scoring models run at the same time.
    Robert Nagelmaker | TrustRadius Reviewer

    Cons

    Bitly

    • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
    Corinne Aherne | TrustRadius Reviewer

    Pardot

    • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
    • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Bitly

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Bitly Editions & Modules

    Edition
    FreeFree
    Basic$352
    CustomizedContact sales team
    1. none
    2. per month
    3. none
    Additional Pricing Details

    Pardot

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $1,250 per month

    Pardot Editions & Modules

    Edition
    Growth$1,2501
    Plus$2,5001
    Advanced$4,0001
    Premium$15,0001
    1. /month/up to 10,000 contacts billed annually
    Additional Pricing Details
    Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

    Likelihood to Renew

    Bitly

    Bitly 10.0
    Based on 2 answers
    We've had great success with Bitly and will continue using it.
    Anonymous | TrustRadius Reviewer

    Pardot

    Pardot 1.4
    Based on 86 answers
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Karol Clark | TrustRadius Reviewer

    Usability

    Bitly

    Bitly 9.5
    Based on 6 answers
    Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
    Stefanie Cash | TrustRadius Reviewer

    Pardot

    Pardot 8.5
    Based on 17 answers
    The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
    Marshall Darr | TrustRadius Reviewer

    Reliability and Availability

    Bitly

    Bitly 9.0
    Based on 2 answers
    I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
    Holland Pintarch | TrustRadius Reviewer

    Pardot

    Pardot 7.5
    Based on 16 answers
    There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
    Pam Risch | TrustRadius Reviewer

    Performance

    Bitly

    Bitly 9.0
    Based on 2 answers
    I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
    Holland Pintarch | TrustRadius Reviewer

    Pardot

    Pardot 8.3
    Based on 10 answers
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Bitly

    Bitly 8.0
    Based on 15 answers
    For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
    Anonymous | TrustRadius Reviewer

    Pardot

    Pardot 6.4
    Based on 28 answers
    Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Bitly

    No score
    No answers yet
    I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
    Holland Pintarch | TrustRadius Reviewer

    Pardot

    Pardot 9.0
    Based on 3 answers
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Pam Risch | TrustRadius Reviewer

    Online Training

    Bitly

    Bitly 7.0
    Based on 1 answer
    I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
    Holland Pintarch | TrustRadius Reviewer

    Pardot

    Pardot 8.1
    Based on 7 answers
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Sean Marsh | TrustRadius Reviewer

    Implementation Rating

    Bitly

    Bitly 8.0
    Based on 2 answers
    Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
    Holland Pintarch | TrustRadius Reviewer

    Pardot

    Pardot 8.2
    Based on 22 answers
    Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
    Anna Johansson | TrustRadius Reviewer

    Alternatives Considered

    Bitly

    We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
    GAIL PABST | TrustRadius Reviewer

    Pardot

    We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
    Danielle Armour | TrustRadius Reviewer

    Scalability

    Bitly

    Bitly 9.0
    Based on 1 answer
    Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
    Holland Pintarch | TrustRadius Reviewer

    Pardot

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Bitly

    • We have seen an increase in event surveys since user Bitly in addition to the QR code
    • There are less technical issues when users are trying to use the Bitly URL
    • Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
    Shannon Miller | TrustRadius Reviewer

    Pardot

    • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
    Anonymous | TrustRadius Reviewer

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