Bitly vs Pardot

• Very easy to use. Anyone with even limited tech knowledge would be able to begin using the service from day one.
• Managing and tracking links is very straightforward and offers you exactly what you need.
• Can use for free and even without signing in, so it's very open and available to everyone.
• Has been around long enough for it to be a trusted brand, so people feel secure in clicking on it.

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• Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
• Wealth of functionality and features. ex: engagement scoring
• User friendly. It's not very hard to catch on and there are lots of resources to leverage.
• SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.

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• One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.

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• Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
• You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
• As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
• There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
• No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.

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• Bitly has had a major negative financial impact on our business due to them not allowing us to redirect our link. Our product labels have broken links on them, which is affecting sales.
• Bitly has had a negative impact on our customer satisfaction.
• Bitly has wasted our time and efforts and has not been straightforward with their features.

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• Positive in terms of lead generation via web forms and landing pages for Google Ads
• Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
• Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities

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