What users are saying about
57 Ratings
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590 Ratings
57 Ratings
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Score 8.4 out of 101

Pardot

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590 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Bitly

Bitly is a great tool for small businesses looking to build their online presence and wanting to look as professional as possible and gather a few insights into where their main traffic is coming from. For online businesses that primarily use social media platforms such as Pinterest, I would not recommend using Bitly as the links are seen as spam and therefore are not accepted.
Ayo Bamgbose, Assoc CIPD, MSc profile photo

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour profile photo

Feature Rating Comparison

Email & Online Marketing

Bitly
Pardot
7.6
WYSIWYG email editor
Bitly
Pardot
6.8
Dynamic content
Bitly
Pardot
6.8
Ability to test dynamic content
Bitly
Pardot
7.1
Landing pages
Bitly
Pardot
6.9
A/B testing
Bitly
Pardot
8.3
Mobile optimization
Bitly
Pardot
7.4
Email deliverability
Bitly
Pardot
8.2
List management
Bitly
Pardot
8.1
Triggered drip sequences
Bitly
Pardot
8.3

Lead Management

Bitly
Pardot
8.0
Lead nurturing
Bitly
Pardot
8.4
Lead scoring and grading
Bitly
Pardot
8.6
Data quality management
Bitly
Pardot
7.6
Automated sales alerts and tasks
Bitly
Pardot
7.5

Campaign Management

Bitly
Pardot
7.6
Calendaring
Bitly
Pardot
7.6
Event/webinar marketing
Bitly
Pardot
7.5

Social Media Marketing

Bitly
Pardot
6.6
Social sharing and campaigns
Bitly
Pardot
5.7
Social profile integration
Bitly
Pardot
7.5

Reporting & Analytics

Bitly
Pardot
6.7
Dashboards
Bitly
Pardot
6.9
Standard reports
Bitly
Pardot
6.9
Custom reports
Bitly
Pardot
6.3

Platform & Infrastructure

Bitly
Pardot
7.3
API
Bitly
Pardot
7.6
Role-based workflow & approvals
Bitly
Pardot
7.3
Customizability
Bitly
Pardot
7.0
Integration with Salesforce.com
Bitly
Pardot
8.3
Integration with Microsoft Dynamics CRM
Bitly
Pardot
8.3
Integration with SugarCRM
Bitly
Pardot
5.4

Pros

Bitly

  • Very easy to use. Anyone with even limited tech knowledge would be able to begin using the service from day one.
  • Managing and tracking links is very straightforward and offers you exactly what you need.
  • Can use for free and even without signing in, so it's very open and available to everyone.
  • Has been around long enough for it to be a trusted brand, so people feel secure in clicking on it.
Jessica Meadows Rich profile photo

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa profile photo

Cons

Bitly

  • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
Corinne Aherne profile photo

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest profile photo

Likelihood to Renew

Bitly

Bitly 8.0
Based on 1 answer
Bitly helps us determine how many people are clicking on our links and where they are finding these links.
Holland Pintarch profile photo

Pardot

Pardot 8.0
Based on 85 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark profile photo

Usability

Bitly

Bitly 10.0
Based on 4 answers
Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
Stefanie Cash profile photo

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr profile photo

Reliability and Availability

Bitly

Bitly 9.0
Based on 1 answer
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
Holland Pintarch profile photo

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

Bitly

Bitly 9.0
Based on 1 answer
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
Holland Pintarch profile photo

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

Bitly

Bitly 8.0
Based on 3 answers
We like the functions of Bitly even on the free plan. There is indeed limited functions available on the free plan, but there is still a great level of benefit to any organization. The increased functions of the upgraded plan such as the dashboard, custom links, and many other benefits are well worth the added cost.
Ben Caplan profile photo

Pardot

Pardot 6.4
Based on 14 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
John Schott profile photo

In-Person Training

Bitly

No score
No answers yet
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
Holland Pintarch profile photo

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

Bitly

Bitly 7.0
Based on 1 answer
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Holland Pintarch profile photo

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

Bitly

Bitly 8.0
Based on 1 answer
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
Holland Pintarch profile photo

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson profile photo

Alternatives Considered

Bitly

Bitly overall is a simple tool to use to generate short links. Google had the goo.gl URL shortener, but it is no longer available. I do hate that Bitly requires premium in order to modify the URL. This would be good for presentations at conferences that are shared to make the name/link connect to me.
No photo available

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey profile photo

Scalability

Bitly

Bitly 9.0
Based on 1 answer
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
Holland Pintarch profile photo

Pardot

No score
No answers yet
No answers on this topic

Return on Investment

Bitly

  • Bitly has had a major negative financial impact on our business due to them not allowing us to redirect our link. Our product labels have broken links on them, which is affecting sales.
  • Bitly has had a negative impact on our customer satisfaction.
  • Bitly has wasted our time and efforts and has not been straightforward with their features.
Mego Salbashian profile photo

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA profile photo

Pricing Details

Bitly

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Bitly Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

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