Bitly
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Top Rated
127 Ratings
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Based on 127 reviews and ratings
Top Rated
790 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 790 reviews and ratings
Feature Set Ratings
Email & Online Marketing
Bitly
Feature Set Not Supported
N/A

7.5
Pardot
75%
Pardot ranks higher in 9/9 features
Pardot ranks higher in 9/9 features
WYSIWYG email editor
N/A
0 Ratings

6.1
61%
88 Ratings
Dynamic content
N/A
0 Ratings

7.1
71%
79 Ratings
Ability to test dynamic content
N/A
0 Ratings

7.6
76%
76 Ratings
Landing pages
N/A
0 Ratings

7.3
73%
87 Ratings
A/B testing
N/A
0 Ratings

7.9
79%
80 Ratings
Mobile optimization
N/A
0 Ratings

6.5
65%
76 Ratings
Email deliverability reporting
N/A
0 Ratings

7.9
79%
178 Ratings
List management
N/A
0 Ratings

8.6
86%
91 Ratings
Triggered drip sequences
N/A
0 Ratings

8.3
83%
62 Ratings
Lead Management
Bitly
Feature Set Not Supported
N/A

7.6
Pardot
76%
Pardot ranks higher in 4/4 features
Pardot ranks higher in 4/4 features
Lead nurturing
N/A
0 Ratings

7.7
77%
84 Ratings
Lead scoring and grading
N/A
0 Ratings

7.9
79%
85 Ratings
Data quality management
N/A
0 Ratings

7.1
71%
85 Ratings
Automated sales alerts and tasks
N/A
0 Ratings

7.9
79%
80 Ratings
Campaign Management
Bitly
Feature Set Not Supported
N/A

7.6
Pardot
76%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Calendaring
N/A
0 Ratings

7.6
76%
75 Ratings
Event/webinar marketing
N/A
0 Ratings

7.6
76%
72 Ratings
Social Media Marketing
Bitly
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Social sharing and campaigns
N/A
0 Ratings

6.4
64%
63 Ratings
Social profile integration
N/A
0 Ratings

7.5
75%
21 Ratings
Reporting & Analytics
Bitly
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 3/3 features
Pardot ranks higher in 3/3 features
Dashboards
N/A
0 Ratings

7.2
72%
86 Ratings
Standard reports
N/A
0 Ratings

6.9
69%
89 Ratings
Custom reports
N/A
0 Ratings

6.9
69%
67 Ratings
Platform & Infrastructure
Bitly
Feature Set Not Supported
N/A

7.4
Pardot
74%
Pardot ranks higher in 6/6 features
Pardot ranks higher in 6/6 features
API
N/A
0 Ratings

7.3
73%
64 Ratings
Role-based workflow & approvals
N/A
0 Ratings

7.0
70%
61 Ratings
Customizability
N/A
0 Ratings

7.0
70%
81 Ratings
Integration with Salesforce.com
N/A
0 Ratings

9.4
94%
82 Ratings
Integration with Microsoft Dynamics CRM
N/A
0 Ratings

8.3
83%
3 Ratings
Integration with SugarCRM
N/A
0 Ratings

5.4
54%
4 Ratings
Attribute Ratings
- Bitly is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating
- Pardot is rated higher in 2 areas: Online Training, Implementation Rating
Likelihood to Recommend
8.7
Bitly
87%
56 Ratings

7.7
Pardot
77%
149 Ratings
Likelihood to Renew
10.0
Bitly
100%
2 Ratings

1.4
Pardot
14%
86 Ratings
Usability
9.5
Bitly
95%
6 Ratings

8.5
Pardot
85%
17 Ratings
Availability
9.0
Bitly
90%
2 Ratings

7.5
Pardot
75%
16 Ratings
Performance
9.0
Bitly
90%
2 Ratings

8.3
Pardot
83%
10 Ratings
Support Rating
8.0
Bitly
80%
15 Ratings

6.4
Pardot
64%
28 Ratings
In-Person Training
Bitly
N/A
0 Ratings

9.0
Pardot
90%
3 Ratings
Online Training
7.0
Bitly
70%
1 Rating

8.1
Pardot
81%
7 Ratings
Implementation Rating
8.0
Bitly
80%
2 Ratings

8.2
Pardot
82%
22 Ratings
Product Scalability
9.0
Bitly
90%
1 Rating

Pardot
N/A
0 Ratings
Likelihood to Recommend
Bitly
Generally I would recommend. If you are doing a tiny amount of volume (price sensitive and/or your team needs hands on support) you may be better served elsewhere, but I don't think you're going to get the easy of use and feature set that you would with Bitly. We have found that our user base is also used to seeing Bitly-shortened links in their daily browsing, so are less reticent to click a URL that isn't on our domain

Verified User
Manager in Marketing
Environmental Services Company, 51-200 employeesPardot
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Automation specialist
techneticsMechanical Or Industrial Engineering, 10,001+ employees
Pros
Bitly
- Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
- Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
- Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
- Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
Online digital business coach
Self-employedE-Learning, 1-10 employees
Pardot
- Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
- Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
- Pardot has the ability to have multiple lead scoring models run at the same time.
Marketing Automation Specialist
Wolters KluwerInformation Services, 10,001+ employees
Cons
Bitly
- One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
Social Media Coordinator
CarahsoftComputer Software, 201-500 employees
Pardot
- Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
- Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

Verified User
Manager in Product Management
Information Technology & Services Company, 10,001+ employeesPricing Details
Bitly
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0
Bitly Editions & Modules
Edition
Free | Free |
---|---|
Basic | $352 |
Customized | Contact sales team |
- none
- per month
- none
Additional Pricing Details
—Pardot
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$1,250 per month
Pardot Editions & Modules
Edition
Growth | $1,2501 |
---|---|
Plus | $2,5001 |
Advanced | $4,0001 |
Premium | $15,0001 |
- /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.Likelihood to Renew
Bitly
Bitly 10.0
Based on 2 answers
We've had great success with Bitly and will continue using it.

Verified User
Manager in Marketing
Telecommunications Company, 501-1000 employeesPardot
Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Marketing Manager
Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees
Usability
Bitly
Bitly 9.5
Based on 6 answers
Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Pardot
Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Sales Optimization Specialist
Stock & Option Solutions51-200 employees
Reliability and Availability
Bitly
Bitly 9.0
Based on 2 answers
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Pardot
Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Lumina MarketingComputer Software, 51-200 employees
Performance
Bitly
Bitly 9.0
Based on 2 answers
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Pardot
Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Verified User
Manager in Marketing
Telecommunications Company, 51-200 employeesSupport Rating
Bitly
Bitly 8.0
Based on 15 answers
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!

Verified User
General Manager in Other
Music Company, 11-50 employeesPardot
Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

Verified User
Administrator in Marketing
Financial Services Company, 11-50 employeesIn-Person Training
Bitly
No score
No answers yet
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Pardot
Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Lumina MarketingComputer Software, 51-200 employees
Online Training
Bitly
Bitly 7.0
Based on 1 answer
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Pardot
Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Digital Business Developer
Quarsh CreativeComputer Software, 11-50 employees
Implementation Rating
Bitly
Bitly 8.0
Based on 2 answers
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Pardot
Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Web- & Community Manager
IFS in ScandinaviaInformation Technology and Services, 501-1000 employees
Alternatives Considered
Bitly
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
Marketing
NATIONAL GARDEN BUREAUNon-profit Organization Management, 1-10 employees
Pardot
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Scalability
Bitly
Bitly 9.0
Based on 1 answer
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
Marketplace Manager, Happiness Hero
Growth GeeksMarketing and Advertising, 1-10 employees
Pardot
No score
No answers yet
No answers on this topic
Return on Investment
Bitly
- We have seen an increase in event surveys since user Bitly in addition to the QR code
- There are less technical issues when users are trying to use the Bitly URL
- Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
Project Manager, Talent Development
Endeavor AirAirlines/Aviation, 1001-5000 employees
Pardot
- We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

Verified User
Director in Marketing
Financial Services Company, 11-50 employees