Bizo / LinkedIn Lead Accelerator (Discontinued) vs. TubeMogul (discontinued)

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.

Incentivized

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple

Incentivized

• It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.

Incentivized

• TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
• Managing our block list has been effective as well.

Incentivized

• As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.

• Setting up PMP deals needs to be more seamless
• Missing functionality with reporting
• Easier view in platform to see which placements have spent

Incentivized

I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.

I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed

They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.

TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.

Incentivized

• With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
• It saves a lot of time when you can do such a detailed targeting
• Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI

Incentivized

• Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.

Incentivized