What users are saying about
5 Ratings
43 Ratings
5 Ratings
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Score 7.3 out of 100
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur | TrustRadius Reviewer

Segment

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Fedor Paretsky | TrustRadius Reviewer

Pros

Blueshift

  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
Anonymous | TrustRadius Reviewer

Segment

  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Tim Abraham | TrustRadius Reviewer

Cons

Blueshift

  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)
Gwen Rivet | TrustRadius Reviewer

Segment

  • Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
  • It's difficult to get accumulated history data exported out in order to analyze it.
  • There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).
Yaniv Vararu | TrustRadius Reviewer

Support Rating

Blueshift

No score
No answers yet
No answers on this topic

Segment

Segment 8.3
Based on 7 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Manan Vora | TrustRadius Reviewer

Alternatives Considered

Blueshift

  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
Anonymous | TrustRadius Reviewer

Segment

Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, demographics, and conversion rates of websites, which is more suitable for companies that are looking for simpler analytics data.
Fedor Paretsky | TrustRadius Reviewer

Return on Investment

Blueshift

  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Divya Mulanjur | TrustRadius Reviewer

Segment

  • Saved a ton of time for setting up user tracking
  • Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
  • It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Blueshift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Segment

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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