Brand24 vs. Loomly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.5 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month
Loomly
Score 8.3 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$32
per month
Pricing
Brand24Loomly
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
Base
$32
per month
Standard
$64
per month
Advanced
$131
per month
Premium
$277
per month
Enterprise
Custom
Offerings
Pricing Offerings
Brand24Loomly
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Brand24Loomly
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Brand24Loomly
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
Loomly
8.5
1 Ratings
6% above category average
Content planning and scheduling00 Ratings9.01 Ratings
Audience targeting00 Ratings8.01 Ratings
Content optimization00 Ratings8.01 Ratings
Workflow management00 Ratings9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
Loomly
8.5
1 Ratings
8% above category average
Content marketing00 Ratings9.01 Ratings
Paid media management00 Ratings8.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
Loomly
8.7
1 Ratings
2% above category average
Twitter00 Ratings8.01 Ratings
Facebook00 Ratings9.01 Ratings
LinkedIn00 Ratings9.01 Ratings
Google+00 Ratings9.01 Ratings
Instagram00 Ratings9.01 Ratings
Pinterest00 Ratings9.01 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
Loomly
8.5
1 Ratings
7% above category average
Campaign success analytics00 Ratings9.01 Ratings
Real-time tracking00 Ratings8.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
Loomly
8.0
1 Ratings
2% below category average
Role-based user permissions & privileges00 Ratings8.01 Ratings
Mobile access00 Ratings8.01 Ratings
Best Alternatives
Brand24Loomly
Small Businesses
BrightLocal
BrightLocal
Score 7.7 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Loomly
Likelihood to Recommend
8.2
(9 ratings)
9.0
(1 ratings)
User Testimonials
Brand24Loomly
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Loomly
It’s good if you need to add people from the team or clients and everyone to be able to add content, schedule or edit if they need to edit something. The library where you can find the files you scheduled is also helpful if you need some file and can’t find it on your computer. It also suggests you types of content that you can create, such as: international days, interesting topics. You can also reply to social media comments from there and people on the team can do it too.
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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Loomly
  • Easy to add team members
  • Can add more accounts and select social media
  • Schedule and plan content for more accounts
  • Keeps files in library
  • Post automatically
Read full review
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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Loomly
  • It should make it easier to select more accounts at once while duplicating post
  • It should make it easier to edit on multiple accounts at the same time while duplicating
Read full review
Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Loomly
This software is easy to use and you can add all team members and clients. You can select the social media for each client and schedule and plan content from there. It is also easy to engage with the audience like reply to messages and comments. With the two types of preview either monthly or daily, it is easier to check. When you add something it is in a library and you can download it if you need it.
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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Loomly
  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
Read full review
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View