BrightGauge vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightGauge
Score 8.9 out of 10
N/A
BrightGauge is a BI tool from ConnectWise that puts essential information in one place, providing visibility for more informed decisions. The user can customize BrightGauge dashboards and sync other business tools in its BI dashboard software for ultimate visibility. Users can also display data with embeddable gauges on public sites.N/A
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Pricing
BrightGaugeLooker Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightGaugeLooker Studio
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
BrightGaugeLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
BrightGauge
7.9
9 Ratings
4% below category average
Looker Studio
7.5
51 Ratings
11% below category average
Pixel Perfect reports6.85 Ratings8.235 Ratings
Customizable dashboards9.09 Ratings9.250 Ratings
Report Formatting Templates8.08 Ratings5.149 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
BrightGauge
8.2
9 Ratings
1% above category average
Looker Studio
6.3
50 Ratings
24% below category average
Drill-down analysis9.09 Ratings7.442 Ratings
Formatting capabilities7.09 Ratings8.346 Ratings
Integration with R or other statistical packages8.04 Ratings3.023 Ratings
Report sharing and collaboration9.08 Ratings6.550 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
BrightGauge
8.0
9 Ratings
4% below category average
Looker Studio
7.5
50 Ratings
11% below category average
Publish to Web9.05 Ratings9.244 Ratings
Publish to PDF8.09 Ratings7.043 Ratings
Report Versioning7.05 Ratings8.131 Ratings
Report Delivery Scheduling8.09 Ratings4.734 Ratings
Delivery to Remote Servers8.12 Ratings8.718 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
BrightGauge
8.6
8 Ratings
6% above category average
Looker Studio
8.9
49 Ratings
8% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.88 Ratings9.349 Ratings
Location Analytics / Geographic Visualization9.03 Ratings9.446 Ratings
Predictive Analytics8.04 Ratings8.024 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
BrightGauge
7.7
9 Ratings
11% below category average
Looker Studio
-
Ratings
Multi-User Support (named login)8.09 Ratings00 Ratings
Role-Based Security Model5.08 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.68 Ratings00 Ratings
Single Sign-On (SSO)9.01 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
BrightGauge
8.9
3 Ratings
11% above category average
Looker Studio
-
Ratings
Responsive Design for Web Access9.02 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.73 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
BrightGauge
7.7
4 Ratings
3% below category average
Looker Studio
-
Ratings
REST API10.03 Ratings00 Ratings
Javascript API9.62 Ratings00 Ratings
iFrames6.01 Ratings00 Ratings
Java API6.01 Ratings00 Ratings
Themeable User Interface (UI)5.01 Ratings00 Ratings
Customizable Platform (Open Source)9.62 Ratings00 Ratings
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User Ratings
BrightGaugeLooker Studio
Likelihood to Recommend
9.0
(9 ratings)
8.8
(51 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
9.8
(2 ratings)
9.0
(3 ratings)
Support Rating
10.0
(2 ratings)
6.7
(10 ratings)
User Testimonials
BrightGaugeLooker Studio
Likelihood to Recommend
ConnectWise
I think this tool is an absolute have to have for MSPs, especially those using ConnectWise PSA for a ticketing system. From internal KPIs to showing customer's the value of your Managed Service, you will need this tool. 9/10 because the need for longer data sets is growing for my team. Trend lines over time are a big push industry wide to show improvements in our customers over the time as our MSP customer. Presently my team has to use CW PSA's Report Writer and that tool is the least user friendly we've encountered. Looking forward to the evolution of BrightGauge for our business
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Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
ConnectWise
  • Robust and flexible kinds of dashboards and gauges
  • Great customer support that often leaves custom video recordings answering your question, showing you how to do what you're asking
  • Good ability to tie into critical data sources for our company's operations
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Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Cons
ConnectWise
  • Modifying data sets to bring in custom fields requires an experienced SQL engineer
  • Cost when bringing in lots of data sources can be prohibitive
  • Limited ability to format gauges and reports
  • Make MFA a requirement - this data is sensitive and giving the admin the ability to force MFA is a MUST!
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Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
ConnectWise
No answers on this topic
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
ConnectWise
Usability is BrightGauge's strength. Granting the ability of virtually any user to be able to create a dashboard is incredibly valuable. If an organization very simple and straight forward reporting needs then BrightGauge is a perfect fit for them. Connecting to the dataset we used was very quick and easy and I imagine it would be the same for any major data source you would like to pull from.
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Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Support Rating
ConnectWise
We did not need to use BrightGauge's support for the entire time that we used it. Best support is always the one that isn't needed because nothing breaks.
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Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
ConnectWise
We looked very briefly at Solar Winds, but due to Connectwise the reporting was not very accurate and was conflicted.
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Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
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Return on Investment
ConnectWise
  • Faster compilation of Business Review material
  • For larger customers, the dashboarding has helped our customers to remain sticky and add services/revenue to our MSP. They want to add more fragments of their IT for the 1 pane rollup.
  • From a leadership perspective, BG has allowed me to make difficult staffing decisions with confidence. Detailed metric driven decisions on who is hitting KPIs/who isn't - as well as when data proved we were overstaffed and understaffed.
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots