BrightGauge vs. Looker Studio

BrightGauge lets us know when we have critical issues that need solving. A massive influx of tickets all at the same time triggers an investigation. Usually, it is tied to a server going down, which we can address. It would not be helpful for a small MSP or IT department with just a few daily tickets. The stats are better used to track a large amount of clients.

Incentivized

Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.

Incentivized

• SQL queries can be presented in many different ways to illustrate the data. They can be used in lists, graphs, meter, etc.
• The datasets frequency of updates can be customized to from 5 minutes to annually. It's very granular in this respect.
• It allows dashboards to be shared outside your organization with clients, partners, and vendors to maximize collaboration and reporting.

Incentivized

• Self-service
• Easy to use, point and click
• Little to no training required
• Easy to share internally and externally
• Rich visualizations
• Canned reports
• Easy to copy/paste/dupe existing reports
• Ability to join data sets
• Easy integration with various data sources
• Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
• Wide range of APIs
• Secure / authentication via Google SSO
• Easy to share / re-assign ownership of reports and data sources

Incentivized

• Annual or more than annualized data is desperately needed for MSPs to show trends, current limitation is previous 240 days for ConnectWise tickets
• Alerts when datasets do not sync properly, I have to rely on my team to notice vs get an automated alert from BrightGauge
• Small thing, but it would be nice to have more options on the report scheduler to enable a start date. If you wish to do it quarterly, you have to start the schedule exactly 3 months from the next run.

Incentivized

• Few functionalities are very exclusive only for data studio.
• It's time taking to load data and at the same time only single Data source can be connected.
• When editing the reports you have to switch between Edit and View mode to see how does the change looks like.

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

Usability is BrightGauge's strength. Granting the ability of virtually any user to be able to create a dashboard is incredibly valuable. If an organization very simple and straight forward reporting needs then BrightGauge is a perfect fit for them. Connecting to the dataset we used was very quick and easy and I imagine it would be the same for any major data source you would like to pull from.

Incentivized

It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.

Incentivized

Anytime I have reached out to the BrightGauge support team they have been quick, responsive, and solved my issue. They go out of their way to be helpful!

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

I'm not aware of any other competitors to Bright Gauge that we selected. They seem to be very close to managed IT service providers and have been great at tailoring their support to the PSAs like ConnectWise, AutoTask, etc. I can see Bright Gauge getting more and more popular as time goes by

Incentivized

The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.

Incentivized

• We were purchased by a large PE firm because we could easily show CSAT ratings.
• The easily trackable stats are suitable for the C-Suite to see which division is the most profitable.
• We won 60,000 MRR by displaying to potential customers how we track important issues with the gauges.

Incentivized

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized