126 Ratings
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Score 8 out of 100
7 Ratings
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Score 5.7 out of 100

Feature Set Ratings

  • Bronto Marketing Platform (discontinued) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
4.8

MessageGears

48%
Bronto Marketing Platform (discontinued) ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
2.8
28%
2 Ratings

Dynamic content

6.4
64%
50 Ratings
5.4
54%
3 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
4.8
48%
3 Ratings

Landing pages

4.5
45%
25 Ratings
N/A
0 Ratings

A/B testing

9.0
90%
55 Ratings
4.4
44%
3 Ratings

Mobile optimization

7.8
78%
50 Ratings
8.0
80%
1 Rating

Email deliverability reporting

9.4
94%
114 Ratings
3.6
36%
3 Ratings

List management

7.5
75%
56 Ratings
4.7
47%
3 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
4.7
47%
3 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
1.5

MessageGears

15%
Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
1.6
16%
3 Ratings

Standard reports

7.8
78%
56 Ratings
1.6
16%
3 Ratings

Custom reports

7.1
71%
43 Ratings
1.2
12%
3 Ratings

Pre-Send Testing

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
4.3

MessageGears

43%
MessageGears ranks higher in 7/7 features

URL Validation

N/A
0 Ratings
1.0
10%
1 Rating

Link Tracking

N/A
0 Ratings
5.1
51%
3 Ratings

Image Validation

N/A
0 Ratings
7.0
70%
1 Rating

Inbox Display

N/A
0 Ratings
7.0
70%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
6.0
60%
1 Rating

Spam Testing

N/A
0 Ratings
1.8
18%
2 Ratings

Email Previews

N/A
0 Ratings
2.0
20%
2 Ratings

Attribute Ratings

  • Bronto Marketing Platform (discontinued) is rated higher in 2 areas: Likelihood to Recommend, Usability
  • MessageGears is rated higher in 1 area: Support Rating

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
4.4

MessageGears

44%
3 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings

MessageGears

N/A
0 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating
6.0

MessageGears

60%
1 Rating

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

MessageGears

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

MessageGears

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
8.0

MessageGears

80%
1 Rating

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

MessageGears

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

MessageGears

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

MessageGears

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

MessageGears

MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

MessageGears

  • The MessageGears Support team is very helpful.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

MessageGears

  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    MessageGears

    Starting Price

    Editions & Modules

    MessageGears editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      MessageGears

      No answers on this topic

      Usability

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      MessageGears

      Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
      Read full review

      Reliability and Availability

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      MessageGears

      No answers on this topic

      Performance

      The Bronto Marketing Platform

      No issues.
      Read full review

      MessageGears

      No answers on this topic

      Support Rating

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
      Read full review

      MessageGears

      MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
      Read full review

      Online Training

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      MessageGears

      No answers on this topic

      Implementation Rating

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      MessageGears

      No answers on this topic

      Alternatives Considered

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      MessageGears

      MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
      Read full review

      Return on Investment

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      MessageGears

      • Sending more email!
      • Onboarding handoff was a little rough
      • Great control on who we are sending to
      • Dynamic content is very easy!
      Read full review

      Add comparison