CallRail vs. Exotel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallRail
Score 7.6 out of 10
N/A
CallRail offers phone call tracking, recording and analytics.
$50
per month
Exotel
Score 7.2 out of 10
N/A
Exotel is an advanced customer engagement platform that combines CPaaS, omnichannel contact centers, and Conversational AI. The platform is designed to foster richer, AI-powered, and contextual interactions, offering businesses unparalleled speed and scale in their communications.
$200
5 months Validity
Pricing
CallRailExotel
Editions & Modules
Call Tracking
$50
per month
Call Tracking + Conversation Intelligence®
$100
per month
Call Tracking + Form Tracking
$100
per month
Call Tracking Complete
$150
per month
Dabbler
$200
5 months Validity
Believer
$500
11 months Validity
Influencer
$1000
11 months Validity
Custom
Get in touch
Offerings
Pricing Offerings
CallRailExotel
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CallRailExotel
Considered Both Products
CallRail
Chose CallRail
Convirza is very similar in its functioning with CallRail but the quality CallRail provides is unmatchable. The customer service of Convirza was really bad and we found that quite hard software but on the other hand, CallRail is a very straightforward tool for call tracking.
Exotel

No answer on this topic

Top Pros
Top Cons
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CallRailExotel
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All AlternativesView all alternativesView all alternatives
User Ratings
CallRailExotel
Likelihood to Recommend
2.3
(33 ratings)
9.0
(2 ratings)
Usability
8.8
(5 ratings)
-
(0 ratings)
Support Rating
8.5
(7 ratings)
-
(0 ratings)
User Testimonials
CallRailExotel
Likelihood to Recommend
CallRail
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
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Exotel Techcom
Exotel is well suited for: - Small and mid-sized Internet based businesses where it is necessary for them to have a very strong customer support team working round the clock and in different shifts. - Company making large number of calls and sending mass SMS's. They can do that on a single cloud based platform. Exotel might not be a good fit if: -it is not a call intensive business that you want to cater to. Though the setup cost is very low but it follows economies of scale i.e. more the number of calls, less will be per call cost.
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Pros
CallRail
  • Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
  • Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
  • The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
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Exotel Techcom
  • Affordable Solution: First and foremost the platform is very much affordable for a small start-up starting their business and want to connect with their leads and serve their clients economically.
  • Easy to Use: Anyone can start using the platform from the Day 1. No extensive training required for it. Just integrate your phone number with the platform and solve customer problems at godspeed!
  • IVR Set-up- Want to have different services on a single number for your Services. Set-up IVR and make your life easy.
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Cons
CallRail
  • The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
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Exotel Techcom
  • Communication
  • Not for large companies
  • Volume of texts
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Usability
CallRail
The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
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Exotel Techcom
No answers on this topic
Support Rating
CallRail
CallRail support normally gets back to us pretty quickly when we submit a ticket and they have a good knowledge base for common questions. I've heard mixed reviews from other local marketing agencies that use this tool, but overall in my experience, support has been knowledgeable and quick working through our problems.
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Exotel Techcom
No answers on this topic
Alternatives Considered
CallRail
Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need very little training to master the platform.
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Exotel Techcom
Exotel was selected by us because of the following reasons: -Low set-up and maintenance cost as compared to its peers. -Prompt customer service: You want to upgrade your plan or facing any issues around the platform, Exotel team is just a call away. -Call recording Quality was also better than the peers.
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Return on Investment
CallRail
  • It is useful to monitor our calls weekly. We can give our employees feedback on the quality of the calls which helps our overall sales and conversions.
  • By knowing which campaigns perform best, we can shift our budget to target those campaigns specifically which saves us revenue and increases sales.
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Exotel Techcom
  • This increased onboarding efficiency to save money on startup.
  • This saved us money by getting both services from one company.
  • Con was price was higher than we would have liked but efficiency made up for that.
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ScreenShots

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard