Canva vs. Wildfire Interactive (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canva
Score 9.2 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Pricing
CanvaWildfire Interactive (Discontinued)
Editions & Modules
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
No answers on this topic
Offerings
Pricing Offerings
CanvaWildfire Interactive (Discontinued)
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CanvaWildfire Interactive (Discontinued)
Top Pros
Top Cons
Best Alternatives
CanvaWildfire Interactive (Discontinued)
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.5 out of 10
Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Adobe PhotoShop
Adobe PhotoShop
Score 9.2 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
Adobe PhotoShop
Adobe PhotoShop
Score 9.2 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CanvaWildfire Interactive (Discontinued)
Likelihood to Recommend
8.7
(173 ratings)
2.0
(4 ratings)
Likelihood to Renew
8.0
(7 ratings)
7.9
(3 ratings)
Usability
9.2
(12 ratings)
9.0
(1 ratings)
Availability
10.0
(1 ratings)
10.0
(1 ratings)
Performance
10.0
(1 ratings)
10.0
(1 ratings)
Support Rating
6.9
(15 ratings)
9.5
(2 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
Implementation Rating
10.0
(2 ratings)
8.5
(2 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CanvaWildfire Interactive (Discontinued)
Likelihood to Recommend
Canva
I would say that Canva is best suited for beginner and Novice level applications. If you're an experienced designer, there's definitely no point in using Canva as it's developed for designers entering the field. OR, if you want to experience that flexibility while you designing and let the creativity flow, You shouldn't consider Canva as your Choice. If you feel like delivering quick and not spend your time on deciding on 'How to Design', then you should go for Canva.
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Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
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Pros
Canva
  • Provides readily accessible approved fonts and colors for our university publications.
  • A great selection of templates to select from.
  • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
  • The ability to share your design with others at the university.
  • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
  • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
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Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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Cons
Canva
  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
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Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
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Likelihood to Renew
Canva
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
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Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Usability
Canva
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
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Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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Reliability and Availability
Canva
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
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Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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Performance
Canva
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
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Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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Support Rating
Canva
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
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Discontinued Products
Phone and email support were always available to us when we needed it.
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Online Training
Canva
No answers on this topic
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Implementation Rating
Canva
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
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Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Alternatives Considered
Canva
Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
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Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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Scalability
Canva
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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Discontinued Products
No answers on this topic
Return on Investment
Canva
  • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
  • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
  • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
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Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
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ScreenShots