Canva vs Vimeo

• Provides readily accessible approved fonts and colors for our university publications.
• A great selection of templates to select from.
• Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
• The ability to share your design with others at the university.
• The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
• Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.

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• User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
• Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
• As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.

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• Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
• Pre-grouping sections of templates can be a hassle to figure out
• Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.

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• Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
• "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
• Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.

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• As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
• Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
• I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.

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• It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
• The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
• The tool has allowed students in other countries to access content faster.
• NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.

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