Classy vs Greater Giving

• Classy's design editor makes it simple for anyone to design a beautiful campaign quickly and fairly simply. They make it simple to change colors, text, add images all while keeping the template looking modern. Since there is no designer or marketing person on our small team this has allowed me to make campaigns that look great with little previous experience.
• Classy also offers a large quantity of guides and resources that you can download or view on their website for a variety of relevant issues in the worlds of marketing, communications, and fundraising. They provide useful examples and tips that anyone can apply to their own work in order to achieve their goals.
• Classy's customer service is probably their best aspect. In addition to having a chat function, which allows you to instantly chat with someone about your issue, they have an extensive help center and have hired additional Salesforce experts to their team for complicated questions in regard to the Salesforce connector.

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• Website design is really easy and looks very professional.
• Data uploads and downloads are generally pretty easy.
• Process flows are nicely organized and easy for a non-technical person to figure out

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• The customization is limited, so if you're looking for something that you can make a lot of changes to, this wouldn't be the program to use. That does make it easier to set up, but you have to be mindful that you'll only be able to change so much.
• Classy also isn't a full CRM program (it doesn't claim to be so that's no fault of theirs). Just something to keep in mind that you'll end up with fundraising data here and eventually you're going to want to be able to pull all this info into your main database to be able to properly communicate and maintain these records.
• The admin tools are a little confusing for someone who is new to the system. It's pretty easy to fumble around and find what you need, but some of the features don't quite make sense as to where you'd find them (for example, if you need to delete a fundraising page, it's a little hard to find where you'd do this). Just a bit of a learning curve as there would be with any software.

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• Greater Giving would improve the client experience if sites were allowed to create a more fully functioning "test" models to use when training volunteers. Example, testing the online auction features in test mode
• Navigating their video/webinar catalog seemed clunkier than in previous years

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• Over the past 2 years our organization, events, and programming has grown roughly 135%. Using Classy daily helped us to achieve that.
• The platform has helped us identify ongoing or sporadic supporters that we can engage further with to turn into top supporters.

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• We have had our attendees say that our check in/check out process is really well done, which I think leads to additional purchases not having to worry about paying each time you make a purchase/contribution. Since we don't have any pre-event Greater Giving numbers to compare it to it is hard to compare.
• I do struggle with the cost as we are a small nonprofit and the annual fee + the processing fees are higher than other event-related software companies I have spoken to, but Greater Giving is the only one that can meet our needs at this price point. The other software companies that can meet our needs are more expensive.

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