Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…
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Helixa
Score10 out of 10
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Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Users have to be upfront with clients on where Helixa is pulling data from or they could get the wrong idea about the insights. Helixa pulls from a number of sources to gain insight but may not specifically be from the owned channel social audience. By using total social view, you can potentially get the audience data for your Twitter channel which can add specificity to your insights but they can differ from the overall consumer audience. Helixa is best used as a starting point, a place to get ideas and pull supporting data to understand patterns in behavior about an audience. I would not necessarily take its word as gospel, just one piece of a larger insight. My favorite section are the opinions as they show what is most important to the specific audience and can really help get the wheels turning. My least favorite section are the influencer categories. From my experience with Helixa, the influencers tend to skew political and mainstream which is not necessarily what clients are looking for when trying to understand what kind of people are influencing audiences. I also mind that Helixa pulls in a lot of unnecessary social apps like Flickr or Foursquare which are hardly used anymore.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Helixa is just a completely different beast entirely. Where other consumer research boils down their insights into reports, Helixa allows you to go through audience data with a fine tooth comb, also providing the opportunity for direct comparison across different brands or demographic groups. While we did pick Helixa, I can’t emphasize the need for making Helixa one tool in a tool box. While Mintel was a tool we considered that was similar-ish, we also use Mintel now to help complement Helixas insights
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
