What users are saying about
1 Ratings
10 Ratings
1 Ratings
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Score 9 out of 100
10 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

Rubicon Project

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Hieu Nguyen | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Comscore vCE
Rubicon Project
7.5
Data Transfer
Comscore vCE
Rubicon Project
7.0
DSP integration
Comscore vCE
Rubicon Project
8.0

Ad Campaigns

Comscore vCE
Rubicon Project
8.0
Ad campaign creation
Comscore vCE
Rubicon Project
8.0
Ad deployment
Comscore vCE
Rubicon Project
8.0
Display advertising
Comscore vCE
Rubicon Project
8.0
Ad display and retargeting segmentation
Comscore vCE
Rubicon Project
8.0
Sequence targeting
Comscore vCE
Rubicon Project
8.0

Ad Reporting & Analytics

Comscore vCE
Rubicon Project
7.3
Ad dashboards
Comscore vCE
Rubicon Project
8.0
Ad performance reports
Comscore vCE
Rubicon Project
7.0
Ad conversion tracking
Comscore vCE
Rubicon Project
7.0
Ad attribution reporting
Comscore vCE
Rubicon Project
8.0
Cross-channel ad management
Comscore vCE
Rubicon Project
8.0
Ad forecasting and optimization
Comscore vCE
Rubicon Project
6.0

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Anonymous | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

Rubicon Project

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Hieu Nguyen | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

Rubicon Project

Rubicon had superior client services and monetization techniques.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

Rubicon Project

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Hieu Nguyen | TrustRadius Reviewer

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rubicon Project

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Comscore vCE
9.0
Rubicon Project
9.0

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