Convert Experiences vs. Mapp Intelligence, powered by Webtrekk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Convert Experiences
Score 9.5 out of 10
Mid-Size Companies (51-1,000 employees)
Convert Experiences is an experimentation platform that offers the features & support you need to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, targeting with 40+ filters, triggering tests based on data in other apps (data sources), complex goal tracking, and a secure API. Self-service pricing starts at $99 per month (for the Community Web plan). Includes…
$499
per month
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
N/A
Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
Pricing
Convert ExperiencesMapp Intelligence, powered by Webtrekk
Editions & Modules
Basic
$499
per month
Growth
$999
per month
Expert
$1599
per month
No answers on this topic
Offerings
Pricing Offerings
Convert ExperiencesMapp Intelligence, powered by Webtrekk
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details1. Annual contract or monthly payments available. 2. Pricing is not feature dependent. Some features like integrations, goals, Live Logs are necessary to test successfully. This is why Convert caps by unique tested users - basically visitors who have been bucketed to see a variation and are unique to that variation. As a result the app tested users are always </= the site's net traffic.Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
More Pricing Information
Community Pulse
Convert ExperiencesMapp Intelligence, powered by Webtrekk
Top Pros
Top Cons
Features
Convert ExperiencesMapp Intelligence, powered by Webtrekk
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Convert Experiences
9.1
11 Ratings
6% above category average
Mapp Intelligence, powered by Webtrekk
-
Ratings
a/b experiment testing9.511 Ratings00 Ratings
Split URL testing10.010 Ratings00 Ratings
Multivariate testing9.011 Ratings00 Ratings
Multi-page/funnel testing9.08 Ratings00 Ratings
Cross-browser testing7.17 Ratings00 Ratings
Mobile app testing9.13 Ratings00 Ratings
Test significance10.011 Ratings00 Ratings
Visual / WYSIWYG editor9.09 Ratings00 Ratings
Advanced code editor9.510 Ratings00 Ratings
Page surveys9.11 Ratings00 Ratings
Visitor recordings9.11 Ratings00 Ratings
Preview mode10.08 Ratings00 Ratings
Test duration calculator7.46 Ratings00 Ratings
Experiment scheduler6.95 Ratings00 Ratings
Experiment workflow and approval9.12 Ratings00 Ratings
Dynamic experiment activation10.03 Ratings00 Ratings
Client-side tests10.07 Ratings00 Ratings
Server-side tests8.93 Ratings00 Ratings
Mutually exclusive tests10.03 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Convert Experiences
9.5
11 Ratings
7% above category average
Mapp Intelligence, powered by Webtrekk
-
Ratings
Standard visitor segmentation10.010 Ratings00 Ratings
Behavioral visitor segmentation9.09 Ratings00 Ratings
Traffic allocation control10.010 Ratings00 Ratings
Website personalization9.09 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Convert Experiences
9.3
11 Ratings
9% above category average
Mapp Intelligence, powered by Webtrekk
-
Ratings
Heatmap tool9.11 Ratings00 Ratings
Click analytics10.03 Ratings00 Ratings
Scroll maps9.11 Ratings00 Ratings
Form fill analysis9.11 Ratings00 Ratings
Conversion tracking9.09 Ratings00 Ratings
Goal tracking9.510 Ratings00 Ratings
Test reporting9.59 Ratings00 Ratings
Results segmentation9.08 Ratings00 Ratings
CSV export9.24 Ratings00 Ratings
Experiments results dashboard10.09 Ratings00 Ratings
Best Alternatives
Convert ExperiencesMapp Intelligence, powered by Webtrekk
Small Businesses
Kameleoon
Kameleoon
Score 9.3 out of 10
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Score 8.9 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
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Score 8.4 out of 10
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User Ratings
Convert ExperiencesMapp Intelligence, powered by Webtrekk
Likelihood to Recommend
9.5
(18 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.8
(9 ratings)
8.0
(1 ratings)
User Testimonials
Convert ExperiencesMapp Intelligence, powered by Webtrekk
Likelihood to Recommend
Convert
Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
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Mapp Digital
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
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Pros
Convert
  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
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Mapp Digital
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Read full review
Cons
Convert
  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Read full review
Mapp Digital
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
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Likelihood to Renew
Convert
Couldn't live without this, no other tool does precisely what we need them to do
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Mapp Digital
No answers on this topic
Usability
Convert
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
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Mapp Digital
No answers on this topic
Support Rating
Convert
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
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Mapp Digital
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
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Alternatives Considered
Convert
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
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Mapp Digital
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Read full review
Return on Investment
Convert
  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
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Mapp Digital
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Read full review
ScreenShots

Convert Experiences Screenshots

Screenshot of Stack conditions to build complex goals that can track (almost) any visitor action to determine the test outcome.Screenshot of Granular targeting so only the right people view variations. 40+ conditions included.Screenshot of An API brings Convert's capabilities to a testing ecosystem.Screenshot of Experiment reports that can be shared with stakeholders and on social media.Screenshot of Several advanced test types that are available, including multipage (funnel) experiments.Screenshot of Full-stack experimentation that can be used to run tests anywhere that Convert code can be deployed.