17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Convert Experiences

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
Scot Chandler | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Convert Experiences
8.7
Mapp Intelligence, powered by Webtrekk
a/b experiment testing
Convert Experiences
8.9
Mapp Intelligence, powered by Webtrekk
Split URL testing
Convert Experiences
8.0
Mapp Intelligence, powered by Webtrekk
Multivariate testing
Convert Experiences
8.6
Mapp Intelligence, powered by Webtrekk
Multi-page/funnel testing
Convert Experiences
8.7
Mapp Intelligence, powered by Webtrekk
Cross-browser testing
Convert Experiences
9.3
Mapp Intelligence, powered by Webtrekk
Mobile app testing
Convert Experiences
9.2
Mapp Intelligence, powered by Webtrekk
Test significance
Convert Experiences
8.8
Mapp Intelligence, powered by Webtrekk
Visual / WYSIWYG editor
Convert Experiences
8.3
Mapp Intelligence, powered by Webtrekk
Advanced code editor
Convert Experiences
8.9
Mapp Intelligence, powered by Webtrekk
Page surveys
Convert Experiences
9.1
Mapp Intelligence, powered by Webtrekk
Visitor recordings
Convert Experiences
9.1
Mapp Intelligence, powered by Webtrekk
Preview mode
Convert Experiences
8.2
Mapp Intelligence, powered by Webtrekk
Test duration calculator
Convert Experiences
7.7
Mapp Intelligence, powered by Webtrekk
Experiment scheduler
Convert Experiences
7.8
Mapp Intelligence, powered by Webtrekk
Experiment workflow and approval
Convert Experiences
9.1
Mapp Intelligence, powered by Webtrekk
Dynamic experiment activation
Convert Experiences
8.4
Mapp Intelligence, powered by Webtrekk
Client-side tests
Convert Experiences
9.5
Mapp Intelligence, powered by Webtrekk
Server-side tests
Convert Experiences
8.9
Mapp Intelligence, powered by Webtrekk
Mutually exclusive tests
Convert Experiences
9.6
Mapp Intelligence, powered by Webtrekk

Audience Segmentation & Targeting

Convert Experiences
8.4
Mapp Intelligence, powered by Webtrekk
Standard visitor segmentation
Convert Experiences
8.5
Mapp Intelligence, powered by Webtrekk
Behavioral visitor segmentation
Convert Experiences
8.4
Mapp Intelligence, powered by Webtrekk
Traffic allocation control
Convert Experiences
8.0
Mapp Intelligence, powered by Webtrekk
Website personalization
Convert Experiences
8.5
Mapp Intelligence, powered by Webtrekk

Results and Analysis

Convert Experiences
8.8
Mapp Intelligence, powered by Webtrekk
Heatmap tool
Convert Experiences
9.1
Mapp Intelligence, powered by Webtrekk
Click analytics
Convert Experiences
9.7
Mapp Intelligence, powered by Webtrekk
Scroll maps
Convert Experiences
9.1
Mapp Intelligence, powered by Webtrekk
Form fill analysis
Convert Experiences
9.1
Mapp Intelligence, powered by Webtrekk
Conversion tracking
Convert Experiences
9.2
Mapp Intelligence, powered by Webtrekk
Goal tracking
Convert Experiences
8.3
Mapp Intelligence, powered by Webtrekk
Test reporting
Convert Experiences
8.8
Mapp Intelligence, powered by Webtrekk
Results segmentation
Convert Experiences
7.1
Mapp Intelligence, powered by Webtrekk
CSV export
Convert Experiences
9.2
Mapp Intelligence, powered by Webtrekk
Experiments results dashboard
Convert Experiences
8.2
Mapp Intelligence, powered by Webtrekk

Pros

Convert Experiences

  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
Ken Hanson | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

Cons

Convert Experiences

  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

Likelihood to Renew

Convert Experiences

Convert Experiences 9.1
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Usability

Convert Experiences

Convert Experiences 8.0
Based on 1 answer
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Support Rating

Convert Experiences

Convert Experiences 8.7
Based on 10 answers
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
Art Bukowski | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

Alternatives Considered

Convert Experiences

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Matt Beischel | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

Return on Investment

Convert Experiences

  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
Scot Chandler | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

Screenshots

Mapp Intelligence, powered by Webtrekk

Pricing Details

Convert Experiences

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Mapp Intelligence, powered by Webtrekk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Convert Experiences
9.1
Mapp Intelligence, powered by Webtrekk
9.0

Likelihood to Renew

Convert Experiences
9.1
Mapp Intelligence, powered by Webtrekk

Usability

Convert Experiences
8.0
Mapp Intelligence, powered by Webtrekk

Support Rating

Convert Experiences
8.7
Mapp Intelligence, powered by Webtrekk
8.0

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