What users are saying about
16 Ratings
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Top Rated
2417 Ratings
16 Ratings
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Score 8.5 out of 100

Mailchimp

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Top Rated
2417 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • Mailchimp ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.9

ConvertKit

69%
8.0

Mailchimp

80%
Mailchimp ranks higher in 8/9 features

WYSIWYG email editor

4.8
48%
2 Ratings
8.2
82%
393 Ratings

Dynamic content

6.9
69%
2 Ratings
7.8
78%
377 Ratings

Ability to test dynamic content

6.9
69%
2 Ratings
8.0
80%
363 Ratings

Landing pages

6.9
69%
2 Ratings
7.7
77%
290 Ratings

A/B testing

6.9
69%
2 Ratings
8.2
82%
323 Ratings

Mobile optimization

6.4
64%
2 Ratings
8.1
81%
389 Ratings

Email deliverability reporting

8.0
80%
2 Ratings
8.5
85%
628 Ratings

List management

6.4
64%
2 Ratings
8.1
81%
412 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
7.8
78%
289 Ratings

Reporting & Analytics

6.6

ConvertKit

66%
7.6

Mailchimp

76%
Mailchimp ranks higher in 2/3 features

Dashboards

5.4
54%
2 Ratings
7.6
76%
62 Ratings

Standard reports

5.4
54%
2 Ratings
8.0
80%
407 Ratings

Custom reports

9.0
90%
1 Rating
7.2
72%
40 Ratings

Pre-Send Testing

8.5

ConvertKit

85%

Mailchimp

Feature Set Not Supported
N/A
ConvertKit ranks higher in 8/8 features

URL Validation

9.0
90%
1 Rating
N/A
0 Ratings

Link Tracking

9.0
90%
1 Rating
N/A
0 Ratings

Image Validation

9.0
90%
1 Rating
N/A
0 Ratings

Inbox Display

6.9
69%
2 Ratings
N/A
0 Ratings

Email Accessibility Tools

9.0
90%
1 Rating
N/A
0 Ratings

Spelling and Grammar Check

9.0
90%
1 Rating
N/A
0 Ratings

Spam Testing

9.0
90%
1 Rating
N/A
0 Ratings

Email Previews

6.9
69%
2 Ratings
N/A
0 Ratings

Lead Management

ConvertKit

Feature Set Not Supported
N/A
9.1

Mailchimp

91%
Mailchimp ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
6.2
62%
2 Ratings

Lead scoring and grading

N/A
0 Ratings
10.0
100%
1 Rating

Data quality management

N/A
0 Ratings
10.0
100%
1 Rating

Automated sales alerts and tasks

N/A
0 Ratings
10.0
100%
1 Rating

Campaign Management

ConvertKit

Feature Set Not Supported
N/A
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
10.0
100%
1 Rating

Event/webinar marketing

N/A
0 Ratings
10.0
100%
1 Rating

Social Media Marketing

ConvertKit

Feature Set Not Supported
N/A
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
10.0
100%
2 Ratings

Social profile integration

N/A
0 Ratings
10.0
100%
1 Rating

Platform & Infrastructure

ConvertKit

Feature Set Not Supported
N/A
8.1

Mailchimp

81%
Mailchimp ranks higher in 6/6 features

API

N/A
0 Ratings
8.7
87%
2 Ratings

Role-based workflow & approvals

N/A
0 Ratings
10.0
100%
1 Rating

Customizability

N/A
0 Ratings
5.6
56%
2 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.1
81%
2 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.1
81%
2 Ratings

Attribute Ratings

  • Mailchimp is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.4

ConvertKit

64%
2 Ratings
8.1

Mailchimp

81%
445 Ratings

Likelihood to Renew

ConvertKit

N/A
0 Ratings
8.2

Mailchimp

82%
49 Ratings

Usability

ConvertKit

N/A
0 Ratings
8.4

Mailchimp

84%
334 Ratings

Availability

ConvertKit

N/A
0 Ratings
10.0

Mailchimp

100%
8 Ratings

Performance

ConvertKit

N/A
0 Ratings
10.0

Mailchimp

100%
10 Ratings

Support Rating

ConvertKit

N/A
0 Ratings
10.0

Mailchimp

100%
16 Ratings

Implementation Rating

ConvertKit

N/A
0 Ratings
8.8

Mailchimp

88%
40 Ratings

Configurability

ConvertKit

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Ease of integration

ConvertKit

N/A
0 Ratings
9.0

Mailchimp

90%
3 Ratings

Product Scalability

ConvertKit

N/A
0 Ratings
9.3

Mailchimp

93%
4 Ratings

Vendor post-sale

ConvertKit

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Vendor pre-sale

ConvertKit

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review

Mailchimp

I direct my communication to the IT colleagues, it is an easy-to-use tool in which even if you have a basic knowledge of programming you will be able to use it 100%For non-IT people from different areas, I recommend that they have a programmer on hand to be able to use all the functionalities of the program.It is compatible with google services and others.
Read full review

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Read full review

Mailchimp

  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review

Mailchimp

  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review

Pricing Details

ConvertKit

Starting Price

$29 per month

Editions & Modules

ConvertKit editions and modules pricing
EditionModules
Creator$29.001
Creator Pro$59.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Mailchimp

Starting Price

$10 per month

Editions & Modules

Mailchimp editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ConvertKit

    No answers on this topic

    Mailchimp

    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Read full review

    Usability

    ConvertKit

    No answers on this topic

    Mailchimp

    The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
    Read full review

    Reliability and Availability

    ConvertKit

    No answers on this topic

    Mailchimp

    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Read full review

    Performance

    ConvertKit

    No answers on this topic

    Mailchimp

    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Read full review

    Support Rating

    ConvertKit

    No answers on this topic

    Mailchimp

    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Read full review

    Implementation Rating

    ConvertKit

    No answers on this topic

    Mailchimp

    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Read full review

    Alternatives Considered

    ConvertKit

    Read full review

    Mailchimp

    Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
    Read full review

    Scalability

    ConvertKit

    No answers on this topic

    Mailchimp

    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Read full review

    Return on Investment

    ConvertKit

    • Incremental traffic generation from a reliable source.
    • High-converting leads from sales funnels.
    Read full review

    Mailchimp

    • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
    • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
    • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
    Read full review

    Screenshots

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