Mailchimp does email better than just about anyone, but it needs to stop trying to do everything

At NEON ID, we use Mailchimp as a tool for mass mailing to customers and communicating with brands. We mainly use Mailchimp to bring our customers back to the NEON ID platform to conduct more brand interactions. By sending personalized emails to our customers, we are able to provide them with a better user experience and keep them engaged with our platform - we even experiment with different groups based on their psychometrics so it's helpful to send multiple cohorts slightly different versions so messages appeal to them. Additionally, we also use Mailchimp to communicate with brands and encourage them to use the NEON ID platform for more surveys, to ask questions, and to interact with users who provide their consent.

We value Mailchimp's compliance with GDPR and CCPA, which is why we chose to use the tool. The privacy and security of our users' data is a top priority for us, and Mailchimp's respect for these regulations is a huge deal for us. However, we do not use many of the extra tools that Mailchimp offers because we have HubSpot for CRM. We don't want Mailchimp to keep building out competitive work, and HubSpot provides us with everything we need to manage our customer relationships effectively.

Overall, Mailchimp has been a valuable tool for us at NEON ID, helping us to maintain a strong relationship with our customers and brands while keeping their data secure and private.

I don't know that we've benefited that much from the company's desire to be an all-in-one marketing solution. I've already got the stack that I like, which includes some other great solutions that I prefer to use. Mailchimp's expansion into other elements, which is more obvious since the Intuit acquisition actually reduces the value of the platform for me.

Mailchimp has proven to be a reliable and effective tool for delivering email campaigns. One of the key advantages of Mailchimp is its ability to handle whitelisting, which ensures that emails are not flagged as spam and are delivered directly to recipients' inboxes. In addition, Mailchimp's ability to parse cohorts is powerful and quick, allowing for targeted messaging to specific audiences. This feature has been particularly useful as we segment by psychometrics (one of our key values).