What users are saying about
16 Ratings
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Score 5.9 out of 100
649 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Luminate CRM and Analytics

It does great with donor cultivation processes and the workflow feature is top-notch for automating processes. Where it does a less than stellar job is getting it to work more specifically for your organization. Often times building that kind of special feature costs a significant time and money investment and it is something that is hard to transfer when it's time to move to a new database.
Dustin Alexander | TrustRadius Reviewer

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Luminate CRM and Analytics
Pardot
7.7
WYSIWYG email editor
Luminate CRM and Analytics
Pardot
6.7
Dynamic content
Luminate CRM and Analytics
Pardot
7.0
Ability to test dynamic content
Luminate CRM and Analytics
Pardot
7.3
Landing pages
Luminate CRM and Analytics
Pardot
6.8
A/B testing
Luminate CRM and Analytics
Pardot
8.5
Mobile optimization
Luminate CRM and Analytics
Pardot
7.8
Email deliverability reporting
Luminate CRM and Analytics
Pardot
8.4
List management
Luminate CRM and Analytics
Pardot
8.3
Triggered drip sequences
Luminate CRM and Analytics
Pardot
8.3

Lead Management

Luminate CRM and Analytics
Pardot
8.0
Lead nurturing
Luminate CRM and Analytics
Pardot
8.3
Lead scoring and grading
Luminate CRM and Analytics
Pardot
8.6
Data quality management
Luminate CRM and Analytics
Pardot
7.5
Automated sales alerts and tasks
Luminate CRM and Analytics
Pardot
7.8

Campaign Management

Luminate CRM and Analytics
Pardot
7.8
Calendaring
Luminate CRM and Analytics
Pardot
7.7
Event/webinar marketing
Luminate CRM and Analytics
Pardot
7.8

Social Media Marketing

Luminate CRM and Analytics
Pardot
6.7
Social sharing and campaigns
Luminate CRM and Analytics
Pardot
5.9
Social profile integration
Luminate CRM and Analytics
Pardot
7.5

Reporting & Analytics

Luminate CRM and Analytics
Pardot
7.0
Dashboards
Luminate CRM and Analytics
Pardot
7.4
Standard reports
Luminate CRM and Analytics
Pardot
7.0
Custom reports
Luminate CRM and Analytics
Pardot
6.7

Platform & Infrastructure

Luminate CRM and Analytics
Pardot
7.4
API
Luminate CRM and Analytics
Pardot
7.8
Role-based workflow & approvals
Luminate CRM and Analytics
Pardot
7.2
Customizability
Luminate CRM and Analytics
Pardot
7.3
Integration with Salesforce.com
Luminate CRM and Analytics
Pardot
8.6
Integration with Microsoft Dynamics CRM
Luminate CRM and Analytics
Pardot
8.3
Integration with SugarCRM
Luminate CRM and Analytics
Pardot
5.4

Pros

Luminate CRM and Analytics

  • Multiple tools on one platform. It saves time and lowers chances of error since we don't have to switch between a lot of platforms. Many less tech savy admins appreciate one login for everything.
  • We use our events calendar for many things, and the tools are fairly specialized for a more modern and easy to browse web calendar (having mobile optimized wrappers make all the difference).
  • Email campaigns can be segmented and more carefully targeted, both through ab testing and their reports.
Rose Grant | TrustRadius Reviewer

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa | TrustRadius Reviewer

Cons

Luminate CRM and Analytics

  • In my experience, the Blackbaud team is a nightmare to work with, and customization of Luminate CRM (or basic updates) will cost an arm and a leg.
  • Luminate imperfectly lays over the Salesforce platform, so if you use certain Salesforce functions you can really compromise the integrity of your data.
  • The layout and user experience is pretty subpar. The reporting feature is also not as robust as other databases.
Anonymous | TrustRadius Reviewer

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Luminate CRM and Analytics

No score
No answers yet
No answers on this topic

Pardot

Pardot 3.3
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Luminate CRM and Analytics

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Luminate CRM and Analytics

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Luminate CRM and Analytics

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Support Rating

Luminate CRM and Analytics

Luminate CRM and Analytics 1.0
Based on 1 answer
Support for the product is horrible; often support will have you bouncing between Blackbaud support and Salesforce support and it's very rare either are able to find simple solutions. Most of the time the solutions almost always cost money and hiring consultants which, for a smaller organization, means not being able to achieve proper solutions.
Dustin Alexander | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

In-Person Training

Luminate CRM and Analytics

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Luminate CRM and Analytics

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Luminate CRM and Analytics

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Luminate CRM and Analytics

Both MailChimp and Salesforce were sleeker and had a better admin experience (as well as constituent experience on the end) but both programs were more expensive than we could afford when we put all the digital tools we needed together. We ended up valuing LO more because it could do everything in one.
Rose Grant | TrustRadius Reviewer

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Return on Investment

Luminate CRM and Analytics

  • Uncertain; we have not collected data on this. Our Luminate package is quite expensive, though.
Anonymous | TrustRadius Reviewer

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Luminate CRM and Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Luminate CRM and Analytics Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Luminate CRM and Analytics
5.0
Pardot
7.7

Likelihood to Renew

Luminate CRM and Analytics
Pardot
3.3

Usability

Luminate CRM and Analytics
Pardot
8.5

Reliability and Availability

Luminate CRM and Analytics
Pardot
7.5

Performance

Luminate CRM and Analytics
Pardot
8.3

Support Rating

Luminate CRM and Analytics
1.0
Pardot
6.4

In-Person Training

Luminate CRM and Analytics
Pardot
9.0

Online Training

Luminate CRM and Analytics
Pardot
8.1

Implementation Rating

Luminate CRM and Analytics
Pardot
8.2

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