What users are saying about
7 Ratings
4 Ratings
7 Ratings
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Score 7.9 out of 100
4 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Springbot
8.7
WYSIWYG email editor
Cordial
4.0
Springbot
8.6
Dynamic content
Cordial
6.3
Springbot
9.1
Ability to test dynamic content
Cordial
6.8
Springbot
8.2
Landing pages
Cordial
10.0
Springbot
8.2
A/B testing
Cordial
7.0
Springbot
9.1
Mobile optimization
Cordial
7.5
Springbot
8.6
Email deliverability reporting
Cordial
8.4
Springbot
8.6
List management
Cordial
7.5
Springbot
9.1
Triggered drip sequences
Cordial
9.3
Springbot
8.6

Reporting & Analytics

Cordial
7.0
Springbot
9.1
Dashboards
Cordial
8.5
Springbot
9.1
Standard reports
Cordial
6.5
Springbot
9.1
Custom reports
Cordial
6.0
Springbot
9.1

Lead Management

Cordial
Springbot
8.9
Lead nurturing
Cordial
Springbot
8.6
Lead scoring and grading
Cordial
Springbot
9.1
Data quality management
Cordial
Springbot
8.6
Automated sales alerts and tasks
Cordial
Springbot
9.1

Campaign Management

Cordial
Springbot
7.5
Calendaring
Cordial
Springbot
8.6
Event/webinar marketing
Cordial
Springbot
6.4

Social Media Marketing

Cordial
Springbot
8.2
Social sharing and campaigns
Cordial
Springbot
7.3
Social profile integration
Cordial
Springbot
9.1

Platform & Infrastructure

Cordial
Springbot
7.7
API
Cordial
Springbot
9.1
Role-based workflow & approvals
Cordial
Springbot
8.2
Customizability
Cordial
Springbot
7.3
Integration with Salesforce.com
Cordial
Springbot
7.3
Integration with Microsoft Dynamics CRM
Cordial
Springbot
7.3
Integration with SugarCRM
Cordial
Springbot
7.3

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Springbot

  • I'd love for Springbot to continue to expand on their email offering - the platform and automations are excellent, and I'd like additional conditionals as I build out my flows.
Anonymous | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Springbot

Springbot 7.7
Based on 3 answers
I think Springbot is pretty user-friendly overall. The only down-side is that the website is often updated, leaving the customer to hunt certain features down that are now in a different spot. So I think it would be helpful if every so often they sent an email that let customers know what changes were made and where to access everything
Alex Mills | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.1
Based on 2 answers
Maybe the part that I value the most, is the partnership that I've developed with Springbot. Out of the gate, there is absolutely work to do to get things set up and they don't sugar coat that. While much of the onboarding was smooth - we had a few obstacles to work through, and I'm thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform.  I find myself learning something new each time I chat with her, whether it be optimizations to my automations, new marketing ideas, or ways to increase engagement as I go into the holidays. 
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

Cordial
8.0
Springbot
5.5

Usability

Cordial
Springbot
7.7

Support Rating

Cordial
Springbot
9.1

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