What users are saying about
7 Ratings
6 Ratings
7 Ratings
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Score 6 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.8 out of 100

Feature Set Ratings

  • Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
5.2

Springbot

52%
Cordial ranks higher in 8/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
4.9
49%
3 Ratings

Dynamic content

6.3
63%
5 Ratings
5.2
52%
3 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
3.5
35%
2 Ratings

Landing pages

10.0
100%
1 Rating
8.2
82%
1 Rating

A/B testing

7.0
70%
4 Ratings
5.2
52%
3 Ratings

Mobile optimization

7.5
75%
5 Ratings
4.9
49%
3 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
4.9
49%
3 Ratings

List management

7.5
75%
5 Ratings
5.2
52%
3 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
4.9
49%
3 Ratings

Reporting & Analytics

7.0

Cordial

70%
5.2

Springbot

52%
Cordial ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
5.2
52%
3 Ratings

Standard reports

6.5
65%
5 Ratings
5.2
52%
3 Ratings

Custom reports

6.0
60%
5 Ratings
5.2
52%
3 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
7.0

Springbot

70%
Springbot ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
4.9
49%
3 Ratings

Lead scoring and grading

N/A
0 Ratings
9.1
91%
1 Rating

Data quality management

N/A
0 Ratings
4.9
49%
3 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
9.1
91%
1 Rating

Campaign Management

Cordial

Feature Set Not Supported
N/A
5.6

Springbot

56%
Springbot ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
4.9
49%
3 Ratings

Event/webinar marketing

N/A
0 Ratings
6.4
64%
1 Rating

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
3.5

Springbot

35%
Springbot ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
3.1
31%
2 Ratings

Social profile integration

N/A
0 Ratings
3.8
38%
2 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
7.1

Springbot

71%
Springbot ranks higher in 6/6 features

API

N/A
0 Ratings
5.2
52%
3 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.2
82%
1 Rating

Customizability

N/A
0 Ratings
7.3
73%
1 Rating

Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
1 Rating

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
7.3
73%
1 Rating

Integration with SugarCRM

N/A
0 Ratings
7.3
73%
1 Rating

Attribute Ratings

  • Cordial is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
4.6

Springbot

46%
5 Ratings

Usability

Cordial

N/A
0 Ratings
4.5

Springbot

45%
4 Ratings

Support Rating

Cordial

N/A
0 Ratings
5.2

Springbot

52%
3 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Springbot

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Raymond Smith | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Usability

Cordial

No score
No answers yet
No answers on this topic

Springbot

Springbot 4.5
Based on 4 answers
Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Springbot

Springbot 5.2
Based on 3 answers
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Alex Mills | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

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