Coremetrics / IBM Digital Analytics (discontinued)
Score 8.1 out of 10
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Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
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Google Tag Manager
Score 8.4 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…
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Pricing
Coremetrics / IBM Digital Analytics (discontinued)
Google Tag Manager
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Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
Google Tag Manager
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
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Coremetrics / IBM Digital Analytics (discontinued)
Google Tag Manager
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Considered Both Products
Coremetrics / IBM Digital Analytics (discontinued)
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Chose Coremetrics / IBM Digital Analytics (discontinued)
IBM Digital Analytics was already in place when our team was brought on. None of us are fans. IBM does not seem to care from a customer service level whether or not we are satisfied or getting what we need out of their offering.