Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 8.4 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$1,188
per year 1 User, 10 Social accounts
Pricing
CoSchedule Marketing SuiteHootsuite
Editions & Modules
No answers on this topic
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Enterprise
Custom Pricing
per year
Offerings
Pricing Offerings
CoSchedule Marketing SuiteHootsuite
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteHootsuite
Considered Both Products
CoSchedule Marketing Suite
Chose CoSchedule Marketing Suite
CoSchedule offers a lot more than some of its competitors, but you have to evaluate what your organization needs and doesn't need. For some organizations, they only need a content planner for social media, and CoSchedule might not be the best fit due to price compared to some …
Chose CoSchedule Marketing Suite
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also …
Chose CoSchedule Marketing Suite
After trying other social media scheduling tools, CoSchedule is my favorite. Like I said previously, it fills the gaps I've found in other tools. I feel more organized with CoSchedule and prefer their mobile app as well.
Hootsuite

No answer on this topic

Top Pros
Top Cons
Features
CoSchedule Marketing SuiteHootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Hootsuite
7.6
261 Ratings
1% below category average
Boolean keyword searches00 Ratings7.5177 Ratings
Filtering out noise/spam00 Ratings7.1185 Ratings
Sentiment analysis00 Ratings7.5179 Ratings
Broad channel coverage00 Ratings8.3244 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Hootsuite
8.3
367 Ratings
3% above category average
Content planning and scheduling00 Ratings8.9366 Ratings
Audience targeting00 Ratings8.2251 Ratings
Content optimization00 Ratings7.8299 Ratings
Workflow management00 Ratings8.2308 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Hootsuite
7.8
294 Ratings
5% below category average
Automated routing and prioritization00 Ratings7.8212 Ratings
Customer interaction histories00 Ratings7.7229 Ratings
Bulk actions00 Ratings8.1252 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Hootsuite
7.4
284 Ratings
6% below category average
Lead generation00 Ratings6.6170 Ratings
Content marketing00 Ratings7.8254 Ratings
Paid media management00 Ratings7.6169 Ratings
Campaigns and promotions00 Ratings7.9217 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Hootsuite
8.7
363 Ratings
2% above category average
Twitter00 Ratings8.9332 Ratings
Facebook00 Ratings9.1347 Ratings
LinkedIn00 Ratings8.7303 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.6306 Ratings
Pinterest00 Ratings8.3157 Ratings
YouTube00 Ratings8.3144 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Hootsuite
7.8
291 Ratings
1% below category average
Campaign success analytics00 Ratings7.8267 Ratings
Real-time tracking00 Ratings7.9268 Ratings
Competitor analysis00 Ratings7.8181 Ratings
Account management
Comparison of Account management features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Hootsuite
8.2
303 Ratings
1% above category average
Role-based user permissions & privileges00 Ratings8.4256 Ratings
Mobile access00 Ratings7.9281 Ratings
Best Alternatives
CoSchedule Marketing SuiteHootsuite
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CoSchedule Marketing SuiteHootsuite
Likelihood to Recommend
7.0
(10 ratings)
8.5
(426 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(89 ratings)
Usability
-
(0 ratings)
8.2
(65 ratings)
Availability
-
(0 ratings)
9.5
(21 ratings)
Performance
-
(0 ratings)
9.5
(19 ratings)
Support Rating
9.0
(2 ratings)
7.3
(263 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(17 ratings)
Implementation Rating
-
(0 ratings)
8.1
(39 ratings)
Configurability
-
(0 ratings)
7.1
(3 ratings)
Ease of integration
-
(0 ratings)
8.2
(2 ratings)
Product Scalability
-
(0 ratings)
8.3
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.5
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(18 ratings)
User Testimonials
CoSchedule Marketing SuiteHootsuite
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
Read full review
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Pros
CoSchedule
  • Visually represent your content in one centralized place
  • Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
  • Better implement approval procedures
  • Create read-only calendars for stakeholders so they can view the upcoming items on your calendar
Read full review
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Cons
CoSchedule
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
Read full review
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Likelihood to Renew
CoSchedule
No answers on this topic
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Usability
CoSchedule
No answers on this topic
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Reliability and Availability
CoSchedule
No answers on this topic
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Performance
CoSchedule
No answers on this topic
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
Read full review
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
In-Person Training
CoSchedule
No answers on this topic
Hootsuite
Very easy to teach and learn
Read full review
Online Training
CoSchedule
No answers on this topic
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Implementation Rating
CoSchedule
No answers on this topic
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
Read full review
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Scalability
CoSchedule
No answers on this topic
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Return on Investment
CoSchedule
  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
Read full review
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.