Crazy Egg vs Intercom

• Provides heatmaps that shows you the elements on your site that are and aren't performing well.
• Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
• Screenshots show you how your website looks across a variety of different devices.
• Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.

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• Intercom splits their chat really well. The chats are able to be split between internal notes and actual sent messages.
• Tagging works really well in Intercom. You can tag each user and can also tag users in messages/internal notes so they can directly see messages intended for them.
• Easy documentation management. You are able to find the help docs you need easily even during a chat message.

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• The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.

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• Targeting messages appropriately
• We often have several messages compounding on top of each other
• I'd love if they could notify people who have not marked our announcements/messages/communication as read so that they don't end up having several un-related messages overwhelming them
• When a thread is continued from a previous questions, I wish it was more obvious that the conversation had already been started with a particular person

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• Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
• Helped us make data-driven decisions on how to update and design our website.
• Allows us to easily A/B test changes on website and measure data-driven results.

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• We've seen an increase in number of registrations for webinars by advertising them in-app using intercom.
• Greater awareness of product releases which has help reduce frustration and promote satisfaction and ultimately stickiness to product.
• Greater number of leads because visitors to website are more likely to submit a query in a chat box than send a direct email.

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