What users are saying about
Top Rated
100 Ratings
38 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
D&B Hoovers
Data Transfer
Criteo Dynamic Retargeting
7.5
D&B Hoovers
DSP integration
Criteo Dynamic Retargeting
7.7
D&B Hoovers

Ad Campaigns

Criteo Dynamic Retargeting
7.0
D&B Hoovers
Ad campaign creation
Criteo Dynamic Retargeting
6.7
D&B Hoovers
Ad deployment
Criteo Dynamic Retargeting
6.5
D&B Hoovers
Display advertising
Criteo Dynamic Retargeting
7.4
D&B Hoovers
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
D&B Hoovers

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
D&B Hoovers
Ad dashboards
Criteo Dynamic Retargeting
7.2
D&B Hoovers
Ad performance reports
Criteo Dynamic Retargeting
6.8
D&B Hoovers
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
D&B Hoovers
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
D&B Hoovers
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
D&B Hoovers
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
D&B Hoovers

Prospecting

Criteo Dynamic Retargeting
D&B Hoovers
8.2
Advanced search
Criteo Dynamic Retargeting
D&B Hoovers
8.2
Identification of new leads
Criteo Dynamic Retargeting
D&B Hoovers
8.7
List quality
Criteo Dynamic Retargeting
D&B Hoovers
7.9
List upload/download
Criteo Dynamic Retargeting
D&B Hoovers
8.3
Ideal customer targeting
Criteo Dynamic Retargeting
D&B Hoovers
8.4
Load time/data access
Criteo Dynamic Retargeting
D&B Hoovers
7.9

Sales Intelligence Data Standards

Criteo Dynamic Retargeting
D&B Hoovers
8.3
Contact information
Criteo Dynamic Retargeting
D&B Hoovers
8.2
Company information
Criteo Dynamic Retargeting
D&B Hoovers
8.3
Industry information
Criteo Dynamic Retargeting
D&B Hoovers
8.5

Data Augmentation & Lead Qualification

Criteo Dynamic Retargeting
D&B Hoovers
8.6
Lead qualification process
Criteo Dynamic Retargeting
D&B Hoovers
8.3
Smart lists and recommendations
Criteo Dynamic Retargeting
D&B Hoovers
8.3
Salesforce integration
Criteo Dynamic Retargeting
D&B Hoovers
8.8
Company/business profiles
Criteo Dynamic Retargeting
D&B Hoovers
8.8
Alerts and reminders
Criteo Dynamic Retargeting
D&B Hoovers
9.7
Data hygiene
Criteo Dynamic Retargeting
D&B Hoovers
8.7
Automatic data refresh
Criteo Dynamic Retargeting
D&B Hoovers
8.5
Tags
Criteo Dynamic Retargeting
D&B Hoovers
8.6
Filters and segmentation
Criteo Dynamic Retargeting
D&B Hoovers
8.0

Sales Intelligence Email Features

Criteo Dynamic Retargeting
D&B Hoovers
9.9
Sales email templates
Criteo Dynamic Retargeting
D&B Hoovers
9.9
Append emails to records
Criteo Dynamic Retargeting
D&B Hoovers
9.9

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

D&B Hoovers

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
D&B Hoovers
8.6

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
D&B Hoovers
5.9

Reliability and Availability

Criteo Dynamic Retargeting
D&B Hoovers
9.0

Support Rating

Criteo Dynamic Retargeting
D&B Hoovers
10.0

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