Criteo Retail Media vs Google Ad Manager

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Perfect with Manager is a fantastic Google Ads demo that focuses on networking across specific scenarios or application platforms. If you want to know the truth, especially if you use Google for running your online business (selling products, generating leads, etc.) I've tried other solutions like competitive search engine advertising, sponsored content solutions, and social media advertising, but none of them managed to drive keyword-based traffic. That is, the user really. Interested in something.

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Saqib Seraj

Software Data Analyst | Pharmabridge

Softronic System (Pvt.) Ltd.Computer Software, 51-200 employees

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Feature Rating Comparison

Criteo Retail Media

Google Ad Manager

Data Transfer

DSP integration

Criteo Retail Media

Google Ad Manager

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Criteo Retail Media

Google Ad Manager

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.

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Verified User

Manager in Marketing

Non-profit Organization Management Company, 11-50 employees

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Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.

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Patrick Stephens

Director Of Communications

The Suzuki SchoolEducation Management, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Google Ad Manager 7.0

Based on 1 answer

I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that

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Verified User

Employee in Marketing

Telecommunications Company, 11-50 employees

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Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Google Ad Manager 8.0

Based on 2 answers

As a certified Google Ads expert, I can use the platform like Gordon Ramsay can use the kitchen. For those that are not experienced, it can be quite an overwhelming experience. Not that that's a bad thing. You want this to be a powerful platform. Google offers a beginner's platform/view but I don't recommend going that route as you have less control and therefore will have a lower ROI. You want to use the experience platform and if you're not comfortable with it, do yourself a favor and invest in a professional to do it for you. That investment should pay for itself every month if you hire right.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1-10 employees

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Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Google Ad Manager 8.0

Based on 3 answers

I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1-10 employees

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Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.

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Kimberly Smith

Director digital

OgilvyInternet, 10,001+ employees

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Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.

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Verified User

Program Manager in Product Management

Human Resources Company, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Criteo Retail Media

Google Ad Manager

Criteo Retail Media

Google Ad Manager

Criteo Retail Media

Google Ad Manager

Criteo Retail Media

Google Ad Manager

Likelihood to Recommend