Retail Media by Criteo vs. Google Ad Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo Retail Media
Score 6.7 out of 10
N/A
Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.N/A
Google Ad Manager
Score 8.7 out of 10
N/A
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
Pricing
Retail Media by CriteoGoogle Ad Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Criteo Retail MediaGoogle Ad Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Retail Media by CriteoGoogle Ad Manager
Considered Both Products
Criteo Retail Media
Chose Retail Media by Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Google Ad Manager

No answer on this topic

Top Pros
Top Cons
Features
Retail Media by CriteoGoogle Ad Manager
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Retail Media by Criteo
-
Ratings
Google Ad Manager
8.2
24 Ratings
Data Transfer00 Ratings8.024 Ratings
DSP integration00 Ratings8.419 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Retail Media by Criteo
-
Ratings
Google Ad Manager
8.8
33 Ratings
Ad campaign creation00 Ratings8.933 Ratings
Ad deployment00 Ratings8.733 Ratings
Display advertising00 Ratings8.532 Ratings
Ad display and retargeting segmentation00 Ratings8.731 Ratings
Sequence targeting00 Ratings9.124 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Retail Media by Criteo
-
Ratings
Google Ad Manager
8.6
33 Ratings
Ad dashboards00 Ratings9.031 Ratings
Ad performance reports00 Ratings8.733 Ratings
Ad conversion tracking00 Ratings9.032 Ratings
Ad attribution reporting00 Ratings8.229 Ratings
Cross-channel ad management00 Ratings8.426 Ratings
Ad forecasting and optimization00 Ratings7.929 Ratings
User Ratings
Retail Media by CriteoGoogle Ad Manager
Likelihood to Recommend
6.4
(1 ratings)
9.0
(33 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
9.1
(1 ratings)
9.0
(2 ratings)
Support Rating
6.4
(1 ratings)
7.0
(3 ratings)
User Testimonials
Retail Media by CriteoGoogle Ad Manager
Likelihood to Recommend
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Read full review
Google
Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
Read full review
Pros
Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Read full review
Google
  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
Read full review
Cons
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Read full review
Google
  • Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
  • Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
  • Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
Read full review
Likelihood to Renew
Criteo
No answers on this topic
Google
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
Read full review
Usability
Criteo
Intuitive and easy to use.
Read full review
Google
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
Read full review
Support Rating
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Read full review
Google
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
Read full review
Alternatives Considered
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Read full review
Google
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
Read full review
Return on Investment
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Read full review
Google
  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
Read full review