What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 2 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.3 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
Ad Campaigns
Criteo Retail Media
Feature Set Not Supported
N/A
8.5
ownerIQ
85%
ownerIQ ranks higher in 4/4 features
ownerIQ ranks higher in 4/4 features
Ad deployment
N/A
0 Ratings
9.0
90%
1 Rating
Display advertising
N/A
0 Ratings
9.0
90%
1 Rating
Ad display and retargeting segmentation
N/A
0 Ratings
9.0
90%
1 Rating
Sequence targeting
N/A
0 Ratings
7.0
70%
1 Rating
Ad Reporting & Analytics
Criteo Retail Media
Feature Set Not Supported
N/A
9.4
ownerIQ
94%
ownerIQ ranks higher in 5/5 features
ownerIQ ranks higher in 5/5 features
Ad performance reports
N/A
0 Ratings
7.0
70%
1 Rating
Ad conversion tracking
N/A
0 Ratings
10.0
100%
1 Rating
Ad attribution reporting
N/A
0 Ratings
10.0
100%
1 Rating
Cross-channel ad management
N/A
0 Ratings
10.0
100%
1 Rating
Ad forecasting and optimization
N/A
0 Ratings
10.0
100%
1 Rating
Attribute Ratings
- ownerIQ is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
6.4
Criteo Retail Media
64%
1 Rating
9.0
ownerIQ
90%
1 Rating
Usability
9.1
Criteo Retail Media
91%
1 Rating
ownerIQ
N/A
0 Ratings
Support Rating
6.4
Criteo Retail Media
64%
1 Rating
ownerIQ
N/A
0 Ratings
Likelihood to Recommend
Criteo Retail Media
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesownerIQ
Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Senior Manager, Business Development Operations
MBuyMarketing and Advertising, 51-200 employees
Pros
Criteo Retail Media
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesownerIQ
- Client Service
- Performance
- Optimizations
- Detailed planning
Senior Manager, Business Development Operations
MBuyMarketing and Advertising, 51-200 employees
Cons
Criteo Retail Media
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesownerIQ
- Self-Service
- Case Studies
- Planning collateral
Senior Manager, Business Development Operations
MBuyMarketing and Advertising, 51-200 employees
Pricing Details
Criteo Retail Media
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—ownerIQ
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
Criteo Retail Media
Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesownerIQ
No score
No answers yet
No answers on this topic
Support Rating
Criteo Retail Media
Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesownerIQ
No score
No answers yet
No answers on this topic
Alternatives Considered
Criteo Retail Media
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesownerIQ
No answers on this topic
Return on Investment
Criteo Retail Media
- Increased net revenue
- Increased profit
- CTR is unchanged (but this can be improved with better opportunities for targeting)

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesownerIQ
- Positive ROI
- Increase in ticket sales
- Competed with internal Retargeting
Senior Manager, Business Development Operations
MBuyMarketing and Advertising, 51-200 employees