What users are saying about
2 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Feature Set Ratings

    Ad Campaigns

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    8.5

    ownerIQ

    85%
    ownerIQ ranks higher in 4/4 features

    Ad deployment

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Display advertising

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Sequence targeting

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Ad Reporting & Analytics

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    9.4

    ownerIQ

    94%
    ownerIQ ranks higher in 5/5 features

    Ad performance reports

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Ad conversion tracking

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Ad attribution reporting

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Cross-channel ad management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Ad forecasting and optimization

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Attribute Ratings

    • ownerIQ is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.4

    Criteo Retail Media

    64%
    1 Rating
    9.0

    ownerIQ

    90%
    1 Rating

    Usability

    9.1

    Criteo Retail Media

    91%
    1 Rating

    ownerIQ

    N/A
    0 Ratings

    Support Rating

    6.4

    Criteo Retail Media

    64%
    1 Rating

    ownerIQ

    N/A
    0 Ratings

    Likelihood to Recommend

    Criteo Retail Media

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Anonymous | TrustRadius Reviewer

    ownerIQ

    Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
    Todd Smithern | TrustRadius Reviewer

    Pros

    Criteo Retail Media

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Anonymous | TrustRadius Reviewer

    ownerIQ

    • Client Service
    • Performance
    • Optimizations
    • Detailed planning
    Todd Smithern | TrustRadius Reviewer

    Cons

    Criteo Retail Media

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Anonymous | TrustRadius Reviewer

    ownerIQ

    • Self-Service
    • Case Studies
    • Planning collateral
    Todd Smithern | TrustRadius Reviewer

    Pricing Details

    Criteo Retail Media

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    ownerIQ

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Usability

    Criteo Retail Media

    Criteo Retail Media 9.1
    Based on 1 answer
    Intuitive and easy to use.
    Anonymous | TrustRadius Reviewer

    ownerIQ

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Criteo Retail Media

    Criteo Retail Media 6.4
    Based on 1 answer
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Anonymous | TrustRadius Reviewer

    ownerIQ

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Criteo Retail Media

    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Anonymous | TrustRadius Reviewer

    ownerIQ

    No answers on this topic

    Return on Investment

    Criteo Retail Media

    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Anonymous | TrustRadius Reviewer

    ownerIQ

    • Positive ROI
    • Increase in ticket sales
    • Competed with internal Retargeting
    Todd Smithern | TrustRadius Reviewer

    Screenshots

    Add comparison