What users are saying about
2 Ratings
2 Ratings
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Score 6.7 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern | TrustRadius Reviewer

Feature Rating Comparison

Ad Campaigns

Criteo Retail Media
ownerIQ
8.5
Ad deployment
Criteo Retail Media
ownerIQ
9.0
Display advertising
Criteo Retail Media
ownerIQ
9.0
Ad display and retargeting segmentation
Criteo Retail Media
ownerIQ
9.0
Sequence targeting
Criteo Retail Media
ownerIQ
7.0

Ad Reporting & Analytics

Criteo Retail Media
ownerIQ
9.4
Ad performance reports
Criteo Retail Media
ownerIQ
7.0
Ad conversion tracking
Criteo Retail Media
ownerIQ
10.0
Ad attribution reporting
Criteo Retail Media
ownerIQ
10.0
Cross-channel ad management
Criteo Retail Media
ownerIQ
10.0
Ad forecasting and optimization
Criteo Retail Media
ownerIQ
10.0

Pros

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

ownerIQ

  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern | TrustRadius Reviewer

Cons

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

ownerIQ

  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern | TrustRadius Reviewer

Usability

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

ownerIQ

No score
No answers yet
No answers on this topic

Support Rating

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

ownerIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

ownerIQ

No answers on this topic

Return on Investment

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

ownerIQ

  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ownerIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Retail Media
6.4
ownerIQ
9.0

Usability

Criteo Retail Media
9.1
ownerIQ

Support Rating

Criteo Retail Media
6.4
ownerIQ

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