What users are saying about
4 Ratings
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Score 8.1 out of 100
14 Ratings
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Score 8.1 out of 100

Attribute Ratings

  • LiveRamp is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.1

Crownpeak Universal Consent Platform

81%
3 Ratings
8.2

LiveRamp

82%
4 Ratings

Usability

8.2

Crownpeak Universal Consent Platform

82%
1 Rating

LiveRamp

N/A
0 Ratings

Support Rating

8.2

Crownpeak Universal Consent Platform

82%
1 Rating

LiveRamp

N/A
0 Ratings

Implementation Rating

6.4

Crownpeak Universal Consent Platform

64%
2 Ratings

LiveRamp

N/A
0 Ratings

Likelihood to Recommend

Crownpeak

If you are looking for a consent platform that can be deployed across many domains and is managed from one place this is the product for you. On the other hand, if you have just one page to put the cookie consent banner on, there are definitely cheaper solutions out there.
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LiveRamp

Marketing expenditure shouldn't go into a black hole. That's why analytics is really important to measure which campaigns are working effectively and which ones are to be retired. And when all of this is possible with LiveRamp data privacy protocols, it's amazing. I totally recommend LiveRamp to people who are at the heart of multimillion-dollar brands and have to A/B test campaigns and market segments.
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Pros

Crownpeak

  • Easy-to-use UI - straightforward navigation, minimal issues
  • Simple implementation when it comes to tagging
  • Helpful support team when issues arise (that rarely happens, however)
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LiveRamp

  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
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Cons

Crownpeak

  • Enterprise company management in order to get access at market level
  • Reporting at market level
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LiveRamp

  • Privacy information could be included better.
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Pricing Details

Crownpeak Universal Consent Platform

Starting Price

Editions & Modules

Crownpeak Universal Consent Platform editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    LiveRamp

    Starting Price

    Editions & Modules

    LiveRamp editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Crownpeak

      As stated, the UI is rather easy to navigate and it serves its intended purpose. Pulling tags from the Evidon UI is straightforward, and implementation issues are quite rare.
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      LiveRamp

      No answers on this topic

      Support Rating

      Crownpeak

      Ease-of-use, straightforward, rarely has any issues.
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      LiveRamp

      No answers on this topic

      Implementation Rating

      Crownpeak

      The initial process is not clear but after the first cookie banner all others are faster to implement.
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      LiveRamp

      No answers on this topic

      Alternatives Considered

      Crownpeak

      It offers less customization.
      Read full review

      LiveRamp

      We had a cursory experience with Nielsen Marketing Cloud but LiveRamp works much better. Lately, with an improved look and feel, the form and function now both combine to bring an exceptional experience to the users as well. So if anyone is looking for a data management and consumer insights platform, LiveRamp is an optimal choice.
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      Return on Investment

      Crownpeak

      • the percentage of people allowing for cookies is around 50%
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      LiveRamp

      • Much better overall business view from improved analytics
      • More actionable insights gained from cross platform analytics
      • More holistic view of the user experience
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