What users are saying about
3 Ratings
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Score 8.2 out of 100
8 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Crownpeak Universal Consent Platform

If you are utilizing consumer data to target specific audiences/segments of users, Crownpeak and its offerings can be extremely beneficial in providing users with the ability to opt out of data targeting if they so choose.If you aren't utilizing any kind of user data across ad campaigns that you're running, it may not be as beneficial. However, I'm not completely up to speed on all of Crownpeak's offerings outside of AdChoices/Evidon, so I'm sure that there are many other products and use cases outside of the one case described above.
Connor Dunkling | TrustRadius Reviewer

LiveRamp

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
Phil Parrish | TrustRadius Reviewer

Pros

Crownpeak Universal Consent Platform

  • Manage cookies
  • Easy installation on Google Tag Manager
  • Customisations
Anonymous | TrustRadius Reviewer

LiveRamp

  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
Phil Parrish | TrustRadius Reviewer

Cons

Crownpeak Universal Consent Platform

  • I do sometimes run into issues implementing our account's logo within our overlay, however I haven't run into these problems at all over the past few months!
Connor Dunkling | TrustRadius Reviewer

LiveRamp

  • Integrations with more media buying platforms
  • Customer service
Phil Parrish | TrustRadius Reviewer

Usability

Crownpeak Universal Consent Platform

Crownpeak Universal Consent Platform 8.2
Based on 1 answer
As stated, the UI is rather easy to navigate and it serves its intended purpose. Pulling tags from the Evidon UI is straightforward, and implementation issues are quite rare.
Connor Dunkling | TrustRadius Reviewer

LiveRamp

No score
No answers yet
No answers on this topic

Support Rating

Crownpeak Universal Consent Platform

Crownpeak Universal Consent Platform 8.2
Based on 1 answer
Ease-of-use, straightforward, rarely has any issues.
Connor Dunkling | TrustRadius Reviewer

LiveRamp

No score
No answers yet
No answers on this topic

Implementation Rating

Crownpeak Universal Consent Platform

Crownpeak Universal Consent Platform 6.4
Based on 1 answer
The initial process is not clear but after the first cookie banner all others are faster to implement.
Anonymous | TrustRadius Reviewer

LiveRamp

No score
No answers yet
No answers on this topic

Alternatives Considered

Crownpeak Universal Consent Platform

We have used Evidon [and did] not see other [tools].
Anonymous | TrustRadius Reviewer

LiveRamp

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
Phil Parrish | TrustRadius Reviewer

Return on Investment

Crownpeak Universal Consent Platform

  • Not entirely sure, as my role is not involved with the financial side of our company.
Connor Dunkling | TrustRadius Reviewer

LiveRamp

  • Activating 1st party data for our clients
  • More ROI for our clients
  • The use of LiveRamp helps us differentiate from other agencies
  • ROI for our agency
  • Better advertising performance for our clients
  • Efficiency for our data analysts and client services department
Phil Parrish | TrustRadius Reviewer

Pricing Details

Crownpeak Universal Consent Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LiveRamp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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