Customer Focus vs Catalyst, by EBM Software

• Facilitates the interaction between the company and customers, through various communication channels, thanks to the storage of information of interest, such as the needs and preferences for products or services.
• Access data of interest (about the clients, their histories, products, prices, etc.,) from any place with access to the internet
• An extensive knowledge about the clients allows the company to present commercial offers adapted to their needs, so the income is also higher, through a lower sales cycle. The CRM allows to enhance sales and marketing functions.

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• The GUI is easy to navigate on the iPad mini, which we use for charting.
• The options are simple so there is very little room for mistakes.
• Charting is easy and the setup allows for necessary fields that must be completed so charting stays uniform.

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• Cost is always an element to consider when purchasing a computer solution, both for the purchase of the software and for its maintenance, many forget about the ongoing support costs that come with software.
• Many systems are backed up automatically through the cloud or through some other solution, but not all. So there is a good chance that the data will be lost. it is therefore necessary to take the safe backup forecasts in the event of any unforeseen occurrence and cause us an unpleasant surprise.
• There is a difference between being served by a real person when making a phone call, to an automated attention system. Sometimes it is good to make the tasks more automatic, but it is also good to have a little personalized help to avoid losing the human value of relationships.

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• The browser closes unexpectedly at times when refreshing the page and you get logged out
• The incorrect vendor is chosen by Catalyst a few times
• The Catalyst file is occasionally not placed on time in the folder

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• With the information available, about the clients, the company can know and segment the markets and develop effective and successful marketing campaigns.
• With the information the employee can develop more personalized relationships with the client.
• This customer service tool facilitated the administrative processes of sales to achieve higher performance and better results in the company.

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• Catalyst is better than pencil and paper data analysis. But the app can be very frustrating when it's not working the way it did last week.
• The GUI is very simple. Sometimes too simple, like there is no way to go back in and edit SOAP note options.
• New feature roll-outs are mandatory. I understand that no one would opt in to being the guinea pig, but it would be nice if you weren't the first user to try it.
• The integration with billing software has streamlined the billing notes and saved us money over having two separate systems.

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