Delivra vs. Marigold Engage+

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Delivra
Score 7.1 out of 10
N/A
Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.
$1,188
per year
Marigold Engage+
Score 8.0 out of 10
N/A
Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.N/A
Pricing
DelivraMarigold Engage+
Editions & Modules
Basic
$1188
per year
Professional
$2508
per year
Enterprise
$4428
per year
Enterprise Plus
Custom
No answers on this topic
Offerings
Pricing Offerings
DelivraMarigold Engage+
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
DelivraMarigold Engage+
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Delivra
6.8
2 Ratings
17% below category average
Marigold Engage+
-
Ratings
WYSIWYG email editor7.01 Ratings00 Ratings
Dynamic content8.01 Ratings00 Ratings
Ability to test dynamic content8.01 Ratings00 Ratings
A/B testing7.01 Ratings00 Ratings
Mobile optimization7.02 Ratings00 Ratings
Email deliverability reporting9.82 Ratings00 Ratings
List management2.22 Ratings00 Ratings
Triggered drip sequences5.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Delivra
7.4
2 Ratings
4% below category average
Marigold Engage+
-
Ratings
Dashboards9.02 Ratings00 Ratings
Standard reports8.12 Ratings00 Ratings
Custom reports5.01 Ratings00 Ratings
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DelivraMarigold Engage+
Small Businesses
VerticalResponse
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Score 10.0 out of 10
Mautic
Mautic
Score 9.1 out of 10
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VerticalResponse
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Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Iterable
Iterable
Score 8.5 out of 10
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User Ratings
DelivraMarigold Engage+
Likelihood to Recommend
6.1
(2 ratings)
8.0
(11 ratings)
Likelihood to Renew
-
(0 ratings)
7.6
(3 ratings)
Usability
-
(0 ratings)
4.0
(1 ratings)
Support Rating
-
(0 ratings)
2.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
DelivraMarigold Engage+
Likelihood to Recommend
Delivra
As far as I know, Delivra is the only email marketing software that allows for every instance of a personalized email to be bcc'ed to an internal email address. This is a niche feature, but can be very useful for companies that need detailed records of all client communication for posterity.
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Marigold
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
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Pros
Delivra
  • User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
  • Trustworthy - I could trust that my emails were sent successfully.
  • Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.
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Marigold
  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
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Cons
Delivra
  • The contact database is not easy to navigate and we are limited by the number of contact categories we can create, and the ones we can delete. When personalizing emails it is hard to see past all the unneeded database properties to find the ones I want to include.
  • Every time I log in from https://www.delivra.com/ it opens a second window with the app and leaves the first window. It should go directly to the app in the same window.
  • Within the app, you can't open links in new tabs for easy comparison between different files/versions. It would be nice to have one email open and be able to easily open a different draft "in a new tab" without having to open a new window, log in again, and navigate to the needed file.
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Marigold
  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
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Likelihood to Renew
Delivra
No answers on this topic
Marigold
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
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Usability
Delivra
No answers on this topic
Marigold
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Support Rating
Delivra
No answers on this topic
Marigold
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
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Alternatives Considered
Delivra
I had the ability to manually suppress who I wanted to send the email to, as well as individually send a link to members/customers without depending on Qualtrics ability to "send to non-survey respondents."
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Marigold
CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
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Return on Investment
Delivra
  • Delivra has been well suited to the needs of a particular client, and allowed for campaigns to be executed in line with their needs.
  • Delivra is another tool in our company's email marketing/marketing automation toolbox that can be used when needed or at a different price point from other platforms.
  • Overall, we haven't widely deployed Delivra.
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Marigold
  • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
  • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
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ScreenShots