What users are saying about
6 Ratings
62 Ratings
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Score 8.4 out of 100
6 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

MessageGears

MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

VerticalResponse
9.0
MessageGears
6.1
WYSIWYG email editor
VerticalResponse
8.7
MessageGears
5.0
Dynamic content
VerticalResponse
9.9
MessageGears
5.6
Ability to test dynamic content
VerticalResponse
9.9
MessageGears
6.1
Landing pages
VerticalResponse
8.8
MessageGears
A/B testing
VerticalResponse
8.1
MessageGears
6.5
Mobile optimization
VerticalResponse
7.0
MessageGears
8.0
Email deliverability reporting
VerticalResponse
10.0
MessageGears
4.9
List management
VerticalResponse
10.0
MessageGears
7.1
Triggered drip sequences
VerticalResponse
9.0
MessageGears
5.6

Reporting & Analytics

VerticalResponse
9.4
MessageGears
2.3
Dashboards
VerticalResponse
8.8
MessageGears
2.5
Standard reports
VerticalResponse
9.4
MessageGears
2.5
Custom reports
VerticalResponse
10.0
MessageGears
2.0

Pre-Send Testing

VerticalResponse
MessageGears
6.8
Link Tracking
VerticalResponse
MessageGears
8.0
Image Validation
VerticalResponse
MessageGears
7.0
Inbox Display
VerticalResponse
MessageGears
7.0
Spelling and Grammar Check
VerticalResponse
MessageGears
6.0
Spam Testing
VerticalResponse
MessageGears
6.0
Email Previews
VerticalResponse
MessageGears
7.0

Pros

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

MessageGears

  • Customer Support
  • Sends Email
  • Maintains deliverability
  • Multiple routes to build and send email
Anonymous | TrustRadius Reviewer

Cons

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

MessageGears

  • Due to our custom connection, we miss out on some features
  • Our organization codes in HTML versus drag and drop editor
  • Education on new enhancements
Anonymous | TrustRadius Reviewer

Likelihood to Renew

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

MessageGears

No score
No answers yet
No answers on this topic

Usability

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

MessageGears

MessageGears 6.0
Based on 1 answer
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
Anonymous | TrustRadius Reviewer

Reliability and Availability

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

MessageGears

No score
No answers yet
No answers on this topic

Performance

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

MessageGears

No score
No answers yet
No answers on this topic

Support Rating

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

MessageGears

MessageGears 8.0
Based on 1 answer
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
Anonymous | TrustRadius Reviewer

Online Training

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

MessageGears

No score
No answers yet
No answers on this topic

Implementation Rating

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

MessageGears

No score
No answers yet
No answers on this topic

Alternatives Considered

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

MessageGears

MessageGears is a completely different approach to email marketing than its competitors, and while it has a learning curve, it is superior after you've figured it out . The ability to find your audience through SQL on top of quick control of your templates allows for lightning fast email turn-around. The customer support is the best there is and bridges a lot of the knowledge gaps that can come up with a new service
Anonymous | TrustRadius Reviewer

Return on Investment

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

MessageGears

  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
Anonymous | TrustRadius Reviewer

Pricing Details

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. per month
Additional Pricing Details

MessageGears

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

MessageGears Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

VerticalResponse
8.7
MessageGears
7.0

Likelihood to Renew

VerticalResponse
8.6
MessageGears

Usability

VerticalResponse
9.0
MessageGears
6.0

Reliability and Availability

VerticalResponse
10.0
MessageGears

Performance

VerticalResponse
10.0
MessageGears

Support Rating

VerticalResponse
8.0
MessageGears
8.0

Online Training

VerticalResponse
9.0
MessageGears

Implementation Rating

VerticalResponse
10.0
MessageGears

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