What users are saying about
93 Ratings
4 Ratings
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Likelihood to Recommend

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Demandbase
Kwanzoo
9.1
Data Transfer
Demandbase
Kwanzoo
9.1
DSP integration
Demandbase
Kwanzoo
9.1

Ad Campaigns

Demandbase
Kwanzoo
9.1
Ad campaign creation
Demandbase
Kwanzoo
9.1
Ad deployment
Demandbase
Kwanzoo
9.1
Display advertising
Demandbase
Kwanzoo
9.1
Ad display and retargeting segmentation
Demandbase
Kwanzoo
9.1
Sequence targeting
Demandbase
Kwanzoo
9.1

Ad Reporting & Analytics

Demandbase
Kwanzoo
8.6
Ad dashboards
Demandbase
Kwanzoo
9.1
Ad performance reports
Demandbase
Kwanzoo
9.1
Ad conversion tracking
Demandbase
Kwanzoo
9.1
Ad attribution reporting
Demandbase
Kwanzoo
9.1
Cross-channel ad management
Demandbase
Kwanzoo
6.0
Ad forecasting and optimization
Demandbase
Kwanzoo
9.1

Pros

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

Cons

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

Likelihood to Renew

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

Usability

Demandbase

Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Joseph Alleruzzo | TrustRadius Reviewer

Kwanzoo

No score
No answers yet
No answers on this topic

Support Rating

Demandbase

Demandbase 7.1
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

Kwanzoo

No score
No answers yet
No answers on this topic

Online Training

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

Kwanzoo

No score
No answers yet
No answers on this topic

Implementation Rating

Demandbase

Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

Kwanzoo

No score
No answers yet
No answers on this topic

Alternatives Considered

Demandbase

ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information is becoming more popular. I'm not sure how this will be impacted by new online privacy standards, so that is something to look out for.
Anonymous | TrustRadius Reviewer

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

Return on Investment

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

Pricing Details

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Demandbase
8.3
Kwanzoo
9.1

Likelihood to Renew

Demandbase
9.3
Kwanzoo
9.1

Usability

Demandbase
8.0
Kwanzoo

Support Rating

Demandbase
7.1
Kwanzoo

Online Training

Demandbase
9.0
Kwanzoo

Implementation Rating

Demandbase
10.0
Kwanzoo

Add comparison