What users are saying about
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Top Rated
124 Ratings
5 Ratings

Demandbase

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Top Rated
124 Ratings
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Score 8.3 out of 100
5 Ratings
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Score 7.3 out of 100

Feature Set Ratings

    Ad Network Integration

    Demandbase

    Feature Set Not Supported
    N/A
    10.0

    Kwanzoo

    100%
    Kwanzoo ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    DSP integration

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Ad Campaigns

    Demandbase

    Feature Set Not Supported
    N/A
    8.2

    Kwanzoo

    82%
    Kwanzoo ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Ad deployment

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Display advertising

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Sequence targeting

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Ad Reporting & Analytics

    Demandbase

    Feature Set Not Supported
    N/A
    9.0

    Kwanzoo

    90%
    Kwanzoo ranks higher in 5/5 features

    Ad dashboards

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Ad performance reports

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Attribute Ratings

    • Demandbase is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    8.4

    Demandbase

    84%
    46 Ratings
    7.0

    Kwanzoo

    70%
    2 Ratings

    Likelihood to Renew

    10.0

    Demandbase

    100%
    12 Ratings
    9.1

    Kwanzoo

    91%
    1 Rating

    Usability

    8.9

    Demandbase

    89%
    2 Ratings

    Kwanzoo

    N/A
    0 Ratings

    Support Rating

    9.8

    Demandbase

    98%
    18 Ratings

    Kwanzoo

    N/A
    0 Ratings

    Online Training

    9.0

    Demandbase

    90%
    1 Rating

    Kwanzoo

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Demandbase

    100%
    7 Ratings

    Kwanzoo

    N/A
    0 Ratings

    Likelihood to Recommend

    Demandbase

    Demandbase is the best platform for all companies in my opinion. The platform is very easy to use so it would be well-suited for a company new to ABM but also robust enough for a company well in to their ABM journey. Demandbase offers all of the features and modules needed to run ABM campaigns and demonstrate ROI
    Read full review

    Kwanzoo, Inc.

    Well Suited:
    • ABM Targeting
    • ABM Reach
    • Engagement with Targeted Accounts
    • Improved efficiency of retargeting spend
    • Full service is available if staff is limited
    • Reporting and Analytics
    • Connectivity to other engagement platforms
    • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
    Read full review

    Pros

    Demandbase

    • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
    • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
    • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
    Read full review

    Kwanzoo, Inc.

    • Price
    • Tools for analysis
    • Data management
    Read full review

    Cons

    Demandbase

    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Read full review

    Kwanzoo, Inc.

    • The UI is not as intuitive as I would like.
    • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
    Read full review

    Pricing Details

    Demandbase

    Starting Price

    Editions & Modules

    Demandbase editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Kwanzoo

      Starting Price

      $0

      Editions & Modules

      Kwanzoo editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Demandbase

        We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
        Read full review

        Kwanzoo, Inc.

        No longer at this company but will absolutely invest with Kwanzoo in my next roll.
        Read full review

        Usability

        Demandbase

        Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
        Read full review

        Kwanzoo, Inc.

        No answers on this topic

        Support Rating

        Demandbase

        I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
        Read full review

        Kwanzoo, Inc.

        No answers on this topic

        Online Training

        Demandbase

        We were able to implement quickly.
        Read full review

        Kwanzoo, Inc.

        No answers on this topic

        Implementation Rating

        Demandbase

        The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
        Read full review

        Kwanzoo, Inc.

        No answers on this topic

        Alternatives Considered

        Demandbase

        Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
        Read full review

        Kwanzoo, Inc.

        Read full review

        Return on Investment

        Demandbase

        • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
        • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
        Read full review

        Kwanzoo, Inc.

        • We managed to reduce costs in about 32% of the customer.
        • Increased engagement in ad reach by 18%
        • Our team was communicating better
        Read full review

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