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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandScience

    Score8.3 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
    Pricing
    DemandScienceD&B Hoovers
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandScienceD&B Hoovers
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandScienceD&B Hoovers
    Considered Both Products
    DemandScience
    No answer on this topic
    Dun Bradstreet
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    66 Answers
    91%
    Would buy again
    99 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    64 Answers
    93%
    Delivers good value for the price
    89 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    67 Answers
    94%
    Happy with the feature set
    103 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    60 Answers
    94%
    Lived up to sales and marketing promises
    62 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    63 Answers
    92%
    Implementation went as expected
    70 Answers
    Features
    DemandScienceD&B Hoovers
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of DemandScience and D&B Hoovers
    Feature
    DemandScience
    7.8
    17 Ratings
    6% above category average
    D&B Hoovers
    -
    Ratings
    Audience profiling and targeting8.617 Ratings00 Ratings
    Content performance analytics7.614 Ratings00 Ratings
    Campaign optimization dashboard7.210 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of DemandScience and D&B Hoovers
    Feature
    DemandScience
    -
    Ratings
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    Advanced search00 Ratings6.7115 Ratings
    Identification of new leads00 Ratings7.7107 Ratings
    List quality00 Ratings6.5116 Ratings
    List upload/download00 Ratings7.2109 Ratings
    Ideal customer targeting00 Ratings7.5104 Ratings
    Load time/data access00 Ratings9.3115 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of DemandScience and D&B Hoovers
    Feature
    DemandScience
    -
    Ratings
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Contact information00 Ratings8.5109 Ratings
    Company information00 Ratings9.2119 Ratings
    Industry information00 Ratings8.7116 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of DemandScience and D&B Hoovers
    Feature
    DemandScience
    -
    Ratings
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Lead qualification process00 Ratings7.577 Ratings
    Smart lists and recommendations00 Ratings7.987 Ratings
    Salesforce integration00 Ratings7.862 Ratings
    Company/business profiles00 Ratings7.8109 Ratings
    Alerts and reminders00 Ratings7.878 Ratings
    Data hygiene00 Ratings8.594 Ratings
    Automatic data refresh00 Ratings8.985 Ratings
    Tags00 Ratings7.970 Ratings
    Filters and segmentation00 Ratings7.992 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of DemandScience and D&B Hoovers
    Feature
    DemandScience
    -
    Ratings
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Sales email templates00 Ratings10.07 Ratings
    Append emails to records00 Ratings9.555 Ratings
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    DemandScienceD&B Hoovers
    Small Businesses
    Contently
    Score9.9 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandScienceD&B Hoovers
    Likelihood to Recommend
    7.6
    (75 ratings)
    8.5
    (126 ratings)
    Likelihood to Renew
    6.0
    (2 ratings)
    9.8
    (13 ratings)
    Usability
    6.9
    (3 ratings)
    7.6
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (4 ratings)
    Support Rating
    5.0
    (69 ratings)
    7.4
    (10 ratings)
    Online Training
    -
    (0 ratings)
    9.2
    (2 ratings)
    Implementation Rating
    1.5
    (3 ratings)
    8.8
    (8 ratings)
    Configurability
    -
    (0 ratings)
    7.7
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (3 ratings)
    User Testimonials
    DemandScienceD&B Hoovers
    Likelihood to Recommend
    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
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    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
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    Pros
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
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    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
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    Cons
    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
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    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
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    Likelihood to Renew
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
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    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
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    Usability
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
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    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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    Reliability and Availability
    DemandScience
    No answers on this topic
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
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    Performance
    DemandScience
    No answers on this topic
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
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    Support Rating
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
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    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
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    Online Training
    DemandScience
    No answers on this topic
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
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    Implementation Rating
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
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    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    Alternatives Considered
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
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    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
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    Contract Terms and Pricing Model
    DemandScience
    No answers on this topic
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    Scalability
    DemandScience
    No answers on this topic
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
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    Professional Services
    DemandScience
    No answers on this topic
    Dun Bradstreet
    very professional
    Incentivized
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    Return on Investment
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
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    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
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    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence