What users are saying about
2 Ratings
82 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100
82 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

DirectLync

Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
Michelle Shegda | TrustRadius Reviewer

Klaviyo

The platform provides marketers with transactional as well as behavioral visitor data which is important in segmenting lists and sending more relevant marketing campaigns, therefore it plays a pivotal role in marketing. It can be personalized according to the scale of a business and its requirements.
Daniel Cooper | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

DirectLync
8.5
Klaviyo
7.2
Email deliverability reporting
DirectLync
8.0
Klaviyo
7.7
List management
DirectLync
9.0
Klaviyo
7.4
WYSIWYG email editor
DirectLync
Klaviyo
6.2
Dynamic content
DirectLync
Klaviyo
6.6
Ability to test dynamic content
DirectLync
Klaviyo
6.6
Landing pages
DirectLync
Klaviyo
8.0
A/B testing
DirectLync
Klaviyo
7.6
Mobile optimization
DirectLync
Klaviyo
7.7
Triggered drip sequences
DirectLync
Klaviyo
7.5

Lead Management

DirectLync
Klaviyo
6.0
Lead nurturing
DirectLync
Klaviyo
6.0

Reporting & Analytics

DirectLync
Klaviyo
8.0
Dashboards
DirectLync
Klaviyo
7.1
Standard reports
DirectLync
Klaviyo
7.2
Custom reports
DirectLync
Klaviyo
9.8

Platform & Infrastructure

DirectLync
Klaviyo
6.8
API
DirectLync
Klaviyo
6.8

Pros

DirectLync

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Michelle Shegda | TrustRadius Reviewer

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Cons

DirectLync

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Michelle Shegda | TrustRadius Reviewer

Klaviyo

  • It is a bit technical to use I face some difficulty in the beginning so I think more training videos must be provided.
  • Further, the pricing is very high not every organization can afford but it has all those features which will definitely help them so I request to negotiate on it.
Alison Crivlare | TrustRadius Reviewer

Likelihood to Renew

DirectLync

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Usability

DirectLync

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Alternatives Considered

DirectLync

No answers on this topic

Klaviyo

We moved from Bronto to Klaviyo because Bronto was getting very expensive. Klaviyo was the cheaper alternative with it's drawbacks of course. Klaviyo does have a nice drag and drop editor that Bronto was only working on when we left. Klaviyo does also offer mobile optimization that Bronto was working on improving when we left as well. Klaviyo does have limitations in that its ability to integrate custom HTML does not work well. We used to completely customize whole emails in Bronto using strictly code. Bronto also didn't have the gmail clipping issue that we found Klaviyo to have - my biggest pet peeve.
Anonymous | TrustRadius Reviewer

Return on Investment

DirectLync

  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
Michelle Shegda | TrustRadius Reviewer

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Screenshots

Pricing Details

DirectLync

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

DirectLync Editions & Modules

Edition
Basic$20.001
Essential$99.001
Pro$249.001
Premium$599.001
  1. Month
Additional Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Edition
Email Free$01
SMS.012
EmailStarting at $203
  1. per month
  2. per message
  3. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

DirectLync
10.0
Klaviyo
7.6

Likelihood to Renew

DirectLync
Klaviyo
9.0

Usability

DirectLync
Klaviyo
4.0

Add comparison