What users are saying about
2 Ratings
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Top Rated
166 Ratings
2 Ratings
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Score 9.8 out of 100

Klaviyo

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Top Rated
166 Ratings
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Score 9.3 out of 100

Feature Set Ratings

  • DirectLync ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

8.5

DirectLync

85%
8.2

Klaviyo

82%
Klaviyo ranks higher in 8/9 features

Email deliverability reporting

8.0
80%
2 Ratings
8.3
83%
84 Ratings

List management

9.0
90%
1 Rating
8.6
86%
70 Ratings

WYSIWYG email editor

N/A
0 Ratings
8.1
81%
64 Ratings

Dynamic content

N/A
0 Ratings
7.7
77%
67 Ratings

Ability to test dynamic content

N/A
0 Ratings
7.3
73%
63 Ratings

Landing pages

N/A
0 Ratings
8.0
80%
2 Ratings

A/B testing

N/A
0 Ratings
8.4
84%
65 Ratings

Mobile optimization

N/A
0 Ratings
8.2
82%
68 Ratings

Triggered drip sequences

N/A
0 Ratings
8.8
88%
63 Ratings

Lead Management

DirectLync

Feature Set Not Supported
N/A
7.0

Klaviyo

70%
Klaviyo ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.4
84%
52 Ratings

Lead scoring and grading

N/A
0 Ratings
6.3
63%
14 Ratings

Data quality management

N/A
0 Ratings
6.7
67%
16 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
6.5
65%
16 Ratings

Reporting & Analytics

DirectLync

Feature Set Not Supported
N/A
7.7

Klaviyo

77%
Klaviyo ranks higher in 3/3 features

Dashboards

N/A
0 Ratings
8.0
80%
68 Ratings

Standard reports

N/A
0 Ratings
7.9
79%
65 Ratings

Custom reports

N/A
0 Ratings
7.2
72%
30 Ratings

Platform & Infrastructure

DirectLync

Feature Set Not Supported
N/A
7.8

Klaviyo

78%
Klaviyo ranks higher in 4/4 features

API

N/A
0 Ratings
8.3
83%
50 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.1
71%
18 Ratings

Customizability

N/A
0 Ratings
8.4
84%
23 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.5
75%
2 Ratings

Attribute Ratings

  • DirectLync is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

DirectLync

100%
1 Rating
9.3

Klaviyo

93%
71 Ratings

Likelihood to Renew

DirectLync

N/A
0 Ratings
10.0

Klaviyo

100%
2 Ratings

Usability

DirectLync

N/A
0 Ratings
8.0

Klaviyo

80%
3 Ratings

Support Rating

DirectLync

N/A
0 Ratings
9.0

Klaviyo

90%
1 Rating

Implementation Rating

DirectLync

N/A
0 Ratings
10.0

Klaviyo

100%
1 Rating

Likelihood to Recommend

DirectLync

Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
Read full review

Klaviyo

If you have are in e-commerce or retail and have an email list of customers above 10k people, I would highly suggest Klaviyo, as one person is able to build robust email flows for increased conversion, customer retention, and creative promotion using both SMS and email interchangeably
Read full review

Pros

DirectLync

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Read full review

Klaviyo

  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Read full review

Cons

DirectLync

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Read full review

Klaviyo

  • The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
  • Easier way to clean up and clear out inactive users
  • Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
Read full review

Pricing Details

DirectLync

Starting Price

$20 Month

Editions & Modules

DirectLync editions and modules pricing
EditionModules
Basic$20.001
Essential$99.002
Pro$249.003
Premium$599.004

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Klaviyo

Starting Price

Editions & Modules

Klaviyo editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    DirectLync

    No answers on this topic

    Klaviyo

    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Read full review

    Usability

    DirectLync

    No answers on this topic

    Klaviyo

    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Read full review

    Support Rating

    DirectLync

    No answers on this topic

    Klaviyo

    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Read full review

    Implementation Rating

    DirectLync

    No answers on this topic

    Klaviyo

    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Read full review

    Alternatives Considered

    DirectLync

    No answers on this topic

    Klaviyo

    While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
    Read full review

    Return on Investment

    DirectLync

    • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
    Read full review

    Klaviyo

    • It must reduce its cost.
    • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
    Read full review

    Screenshots

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